The Different Types of Autism - 675 Words

At two years old Johnathan was diagnosed with a mild form of autism. Autism affects every 1-in-70 boys and 1-in-315 girls around the world. It affects the brain’s way of thinking and processing information. Many people with autism have a hard time with concentration, organization, and remembering certain things. Consequently, autism is a mental disorder that affects the brain, body, and other people. According to Mary Brownell, â€Å"autism is a neurobiological condition that ranges from severe to mild.†Ã¢â‚¬Å"People with autism spectrum disorder (ASDs) have problems with communication, learning, behavior, and social skills.†(Abramovitz) This shows that autism can affect many parts of the brain, which may affect the body. The different ranges of autism are known as the autism spectrum. The autism spectrum can range from mild to serious. In serious cases, some people may not be able to speak, feed, or dress themselves. In other worlds, autism can be different for a nyone who has it; therefore, one may have it worse then another. (1a:SV; therefore, SV.) In addition, autism is a mental illness that can range in seriousness. The aspergers spectrum is a mild form of autism, which is part of the autism spectrum. â€Å"Individuals with aspergers represent the greatest number of people on the spectrum. Another way to say this is that many people with autism have aspergers spectrum. Aspergers is a type of mild autism that is mainly seen in people with autism. Also, many people with aspergersShow MoreRelatedMusic And Children With Autism881 Words   |  4 PagesInformative Speech Topic: Music and Children with Autism Purpose: To inform audiences about the effect of music to the children with autism Thesis: Music effect children with autism in a powerful significant way. Introduction: †¢ Do you know that 1 in every 68 children in the United States has an autism? (Miriam, 2014) †¢ Boys are more likely to have autism than girl. †¢ What is autism means to us? In 1943, according to Dr. Leo Kannar who was the first described autism as a distinct condition that caused byRead MoreHow Does Autism Affect Your Brain Affects Your Whole Personality And The Way You Interact With Others1160 Words   |  5 PagesI’ve had a personal encounter with a child who has autism. It was hard to socialize with him because he avoided making eye contact with me and he wanted to spend time alone. Since that day, autism has become very intriguing for me now I can study a topic that interests me. Through this study, I’ve learned how grateful I am for the life I have and although I go through challenges every day, others have it much worse. I’ve also learned that the tiniest problems in the brain can affect your wholeRead MoreAutism : The Fastest Growing Disorder1076 Words   |  5 PagesAutism affects people in a lot of different ways. Autism is the fastest growing disorder in the U.S.There is no cure for t his disorder but there is treatment. Autism costs a family about $60,000 in one year on average. Symptoms of ASD can have different ranges depending on the person’s. Communication for an Autistic person is extremely difficult, so ASD people don’t even speak, they use hand signals or gestures. Peoples with ASD have a difficult time in social settings, they tend to have outburstRead More Physical-Based Intervention Therapies For Children with Autism Spectrum Disorder1616 Words   |  7 PagesAutism Spectrum Disorder (ASD) is not one specific disorder, but a group of disorders that have similar behavioral characteristic, such as difficulty with communication and socialization. The cause of ASD is still unknown but there are studies that indicate there may a genetic or environmental component. More specifically, ASD can cause limitations in intellectual abilities as well as difficulties with attention and motor coordination. ASD is usually identified during the first three years of lifeRead MoreAutism Spectrum Disorder ( Asd )1722 Words   |  7 Pagesin every sixty-eight births are diagnosed with the Autism spectrum disorder in other words (ASD), which is about one percent of the world’s population. And that more than three point five million people in America live with a person who has the Autism spectrum disorder. We all know that Autism is a spectrum disorder in which an abnormality is developed in the brain. It is a long life condition that has no cure for itself. People who have Autism face many difficulties in their communication and theirRead MoreThe Effects Of Autism On Children With Different Disabilities1471 Words   |  6 Pagesdifferently. I understood everyone was different or unique, as my teachers would say, but these kids more unique than usual. When I got to high school I was able to expand my understanding for why there were students who were different. Now that I am in college not only has my understanding, I am als o able to apply what I’ve learned in a real setting if ever needed to. In the middle of the semester I was able to observe a classroom that catered to children with different disabilities and I decided to focusRead MoreAutism And Its Effects On Children1205 Words   |  5 PagesWhat is Autism? Autism also specified as Autistic Spectrum Disorder, ASD, Pervasive Developmental Disorder (PDD), Childhood Autism (ICD-10), Autistic Disorder (DSM-IV), Atypical Autism (ICD-10), PDD not otherwise specified (PDD-NOS), Asperger Syndrome†¨(ICD- 10)/Asperger Disorder (DSM-IV), is a series of developmental disabilities that cause substantial impairments in social interaction, as well as difficulties in nonverbal interactions and behavioral challenges. From the early 1900s, autism has beenRead MoreThe Effects Of Autism On Children s Children1076 Words   |  5 Pagesdelightful, happy, and relaxing. Knowing someone with autism can lead to more confusion, but a child that has autism can be even worse. Commonly people aren’t aware that their child is autist ic or that someone around them is autistic. Classifying children as autistic is done correctly and incorrectly every day, because autism has just become recognized and isn’t commonly known by most people and doctors recently. There are many different views on autism, whether it is classified to the children correctlyRead MoreAutism Spectrum Disorder And Autism Essay1393 Words   |  6 PagesAutism is a neurological disorder with many forms and severities, better known as autism spectrum disorder, that begins early in childhood and lasts throughout the individual’s life. 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Business Law Answer Key Free Essays

Business Law Answer Key This is a comprehensive key to all the questions, including some chapters which we did not cover. You are responsible only for chapters on the syllabus. Ch. We will write a custom essay sample on Business Law Answer Key or any similar topic only for you Order Now 1 A. 3 B. 5 C. 1 D. 2 E. 4 1. F 2. T 3. F 4. T 5. T 6. B 7. D 8. D 9. A 10. E Ch. 3 A. 5 B. 4 C. 2 D. 1 – 3 E. 3 – 1 †¢ Interrogatories is a pretrial procedure involving written questions to be signed under oath †¢ Deposition is a pretrial procedure involving oral questions answered under oath 1. F 2. F 3. T 4. T- F 5. T †¢ About one half of all lawsuits settle before trail -) True †¢ In a lawsuit for money damages, both the plaintiff and the defendant are generally entitled to a jury. -) True 6. E 7. D 8. C 9. C 10. D Ch. 4 A. 5 B. 6 C. 1 D. 2 E. 3 F. 4 †¢ Stare Decisis – The rule that requires courts to decide cases based on the precedent †¢ Promulgate- The act an administrative agency creating a new rule 1. T 2. F- T 3. T 4. F 5. F 6. F The due process clause requires that any citizen is entitled to a jury trial before any right or property interest is taken -) False †¢ Administrative agencies play an advisory role in the life of many industries but do not have the legal authority to enforce their opinions. -) False 7. D 8. B 9. C 10. D 11. C 12. B †¢ If Colorado passes a hotel tax of 8 percent for Colorado residents and 15 percent for out of state visitors. The new law is void, based on the commerce clause. †¢ Which of these is an example of judicial review? A federal court declares a statute unconstitutional †¢ What is an example of a subpoena? A court order requiring a deponent to answer questions. Ch. 5 – Perfect!!!!!!! A. 4 B. 3 C. 6 D. 2 E. 1 F. 7 G. 5 1. F 2. F (not enough information; battery for sure) 3. T 4. F 5. T 6. D 7. A 8. C 9. C 10. C Ch. 6 A. 3 B. 5 C. 1 D. 2 E. 4 1. F 2. T (depends in which state – state law differs on this point) 3. F 4. T-F 5. T 6. F Some states are comparative negligence states but the majorities are contributory negligence states. -) False A landowner might be liable if a dinner guest fell on a broken porch step but not liable if a trespasser fell on the same place. ) True 7. C 8. D 9. D 10. C Ch. 7 A. 5 B. 1 (this seems to be the best choice, although the definition sounds more like the Anti-Money Laundering Act rather than RICO, which was originally passed to combat organized crime). C. 4 D. 6 E. 3 F. 2 1. F 2. T 3. T 4. F 5. F †¢ Corporate officers can be convicted of crimes: corporation they cannot be -) False †¢ An affidavit is the government’s formal charge of criminal wrongdoing. †¢ Affidavit- a written statement signed under oath 6. D 7. E 8. A 9. A- E 10. B A prosecutor concerned that he may lack sufficient evidence to obtain a conviction may agree to an affidavit. †¢ Professor asks Janice, his teaching assistant to please drive the professor’s car to the repair shop. Janice gets in and drives, not to the garage, but 1,400 miles farther west to Las Vegas. Janice has committed Embezzlement. Ch. 9 A. 4 (this is how the textbook defines implied contracts, but keep in mind that if you spell out the terms of a contract, this is going to be an express contract; an implied contract is one which can be inferred from the conduct of the parties) B. 5 C. 3 D. 1 E. †¢ Implied contract- An agreement based on words and actions of the parties †¢ Consideration- Bargaining that leads to an exchange between the parties †¢ Liquidated debt- a debt in which the amount is undisputed. †¢ Bilateral contract- a co mmon law principle requiring the acceptance to be on exactly the terms of the offer. 1. F 2. F 3. F 4. T 5. F 6. A (although E seems ok to me as well) 7. C (although A seems ok to me as well, but perhaps not enough facts are provided, so C is the better answer) 8. E 9. C- E 10. E Abdul hires Sean to work in his store, and agrees to pay him $9 an hour.  Control Key and Word – Text and Graphics. This agreement is governed by the UCC-)False †¢ If someone makes and offer and that person puts another offer on the table, they are rejecting the offer. Ch. 10 A. 3(intent is just one of the elements to prove fraud) B. 4 C. 5 D. 1 E. 2 Part Performance- Entry onto land, or improvements made to it, by a buyer who has no written contract Exculpatory Clause- a contract clause intended to relieve one party from potential tort liability 1. T 2. F 3. T- F 4. T 5. T 6. F †¢ Non compete clauses are suspect because they tend to restrain free trade. -) True 7. B 8. A 9. D 10. A 11. C 12. D †¢ If people are buying and selling a house and neither party has copy of the emails, they still have the parties still have a binding contract for the sale of Louise’s House. †¢ You drive up to a fancy restaurant and hand your car keys to the valet . You have created a Baliment. †¢ Bailment: giving possession and control of personal property to another person. CH. 16 A. 3 B. 4 C. 1 D. 5 E. 2 1. T-F 2. F-T 3. F 4. F-T 5. T †¢ A principal is always liable on a contract, whether he is fully disclosed, unidentified or undisclosed. ) True †¢ When a contract goes wrong, a third party can always recover damages from the agent, whether the principal is fully disclosed, unidentified, or undisclosed. -) False †¢ An agent may never act for two principals whose interest conflict-) false 6. B 7. C 8. B-D 9. C 10. A-none Someone painting the outside of a building you own crashed through a window, injuring a visiting executive. Whi ch of the following questions would our lawyer not need to ask to determine if the painter was your employee? Had you checked the painter’s references? Which of the following activities committed by an agent is not likely to create liability for the principal. A car accident while driving to work. Ch. 17 A. 4 B. 6 C. 5 D. 2 E. 1 F. 3 1. F 2. F 3. F 4. T 5. T 6. F 7. F 8. F 9. F 10. E 11. A 12. B 13. C 14. E 15. A CH. 18 A. 1 B. 3 C. 4 D. 2 E. 5 1. T 2. T 3. F 4. F 5. T 6. B 7. E 8. D 9. D 10. B CH. 20 A. 2 B. 5 C. 4 D. 1 E. 3 1. F 2. T 3. T 4. F 5. F 6. C 7. A 8. D 9. C 10. C CH. 22 A. 4 B. 5 C. 3 D. 1 E. 2 1. F 2. T 3. F 4. F 5. T 6. D 7. C 8. B 9. B 10. C CH. 25 A. 4 B. 3 C. 5 D. 1 E. 2 1. T 2. T 3. F 4. T 5. T 6. B 7. C 8. D 9. B 10. A How to cite Business Law Answer Key, Essays

Digital Forensic Case Study Analysis

Question : As part of the auditing team in capacity of a Digital Forensics expert, your task is to prepare digital forensics investigative plan to enable a systematic collection of evidence and subsequent forensic analysis of the electronic and digital data. Assuming all systems are Windows based, this plan should detail following: 1.justify why use of the digital forensic methodology and approach is warranted including procedures for corporate investigation. 2.describe the resources required to conduct a digital forensic investigation, including team member skill sets and required tools. 3.outline an approach for data/evidence identification and acquisition that would occur in order to prepare the auditors for review of the digital evidence. 4.outline an approach and steps to be taken during the analysis phase making the assumption the computer system is a Microsoft Windows-based computer. 5.create a table of contents for the investigative plan describing what the primary focus of the report would be. Answer : Executive Summary Global Finance is larger finance company, existing in Australia. Its services include investment, retirement and superannuation in the finance sectors, providing to individuals to corporate. Information technology support is taken and the company has grown globally and further challenge of information security has been a concern to achieved by the audit team in its branch office. Introduction Global Finance Company has been suspected of a compromise, in one of its branches. The case study is all about the digital forensic investigation performed by the enforced audit team and to submit the report to the information security office in the head office. Global Finance Company Global Finance Company suffers from a information in one of its branches. So, the important points of consideration about, are the following. 1. Global Finance has over 10,000 employees working in the world, in many finance sectors of interest. 2. The company stands to be an international player, globally with its finance products of investment, retirement and superannuation, provided to the individuals, larger corporate and superannuation fund investors. 3. Investment management expertise is spread to multiple sectors, property, private equity, global shares, fixed interest, credit and infrastructure. Concern of Global Finance 1. Global finance is spread its services throughout the world through information technology and misses the updates of application and update infrastructure after the year 2000. 2. The child organizations have no restrictions in terms of authorized access to access the data from the other child organization and network segmentation and firewall are poorly implemented. 3. Through there are detection implementation for intrusion and logging, these are seldom used. 4. The servers and workstations in all of its branches are Microsoft Windows based. 5. Head office in Melbourne consists of advanced technology and infrastructure to conduct forensic investigation capabilities. 6. One of its branches in Brisbane, has been suspected of a compromise of its managers computer. 7. Information security office, present in the head office has enforced an audit team for reviewing paper based documents of the branch and digital forensic. investigation in the Brisbane branch. Need for Digital Forensic Methodology The suspect of compromise can be happened for any reason, like deletion of the files, breach through network, unauthorized access or anything. So, data recovery, data forensic and network forensic along cannot suffice for complete investigation of the compromise. So, digital forensic, which consists of all these branches as sub branches methodology, is needed to applied to find the source of the compromise. Resources Digital forensic is a major task, which needs many tools and skills to perform the investigation of the source of compromise in the branch office. Apart from these skills and tools, the audit team must also have to follow certain principles towards integrity and security of the information. The following are to be understood and followed by the team. 1. Each of the members should have enough expertise to safely handle the data retrieved from the Global Finance branch office, for the investigation purpose. 2. Data retrieved from the workstations and servers should not be altered and the original has to be preserved, as is. 3. Data from each and every process must be well preserved to submit in the report. 4. All the result of the investigation is accountable by the team. Scope The scope of the investigation is the following Malicious activities identification. Security lap identification. Digital evidence identification. Impact analysis, if the compromise is true. Legal procedure identification, if the compromise is due to illegal reasons. Decision of actions after the identification of the source. Digital Forensic Approach For the Global Finance information security compromise, the approach to be followed is FSFP or Four Step Forensic Process. Figure 1: FSFP A Digital Forensic Model Need of regular evidence of document and its preservation is represented by the arrow. Preparation Process Digital forensic investigation process is executed in different phases. Phase 1 - Collection 1. Collection process is the identification of data, followed by labeling the data then recording it. 2. Forensic tool identification to collect and gather all the digital forensic data. 3. Gather all possible information from the emails, files of MS-Word, Spreadsheets, Outlook, etc. 4. Information access from routers, switches, firewalls, topology of the network, servers and diagrams of the network. 5. Network information through the live network traffic, through various tools like netmon tool, etc. 6. The managers computer must be accessed through LAN connection, so that more information can be accessed through the network traffic. 7. Microsoft Windows based tools, like cryptcat tools are useful so that the server can be accessed and heard. 8. During the data collection, the target computer should not be shut down, and keep running. Volatile Data Capture Volatile data like RAM, log data, Windows registry information and many other user account details are explored to collect the potential data from the targeted managers computer. Clipboard data is also potential data for the investigation. Managers workstation is accessed through LAN and the server port can be heard through the tool, cryptcat and the command to be executed is, cryptcat 6543 k key To capture data from the target workstation, the give the command. cryptcat -1 p 6543 k key Andd other graphical user interface tools used are, Process Explorer Rootkit Revealer Tcpview Other Windows tools to collect the data from target computers in the regional office are, HBGrays fastDump for physical local memory HBGrays F-Response for remote physical memory Ipconfig - to collect the details of subject system Netusers and qusers for identifying information about users, who are logged in Doskey - to collect command history Netfile - identifying the present services and drivers Using the combination of the above tools, the following volatile data is accessed. Running processes Network connection from running system memory Network data Forensic Imaging Non volatile data is collected from the hard drive, CD, DVD, Flash drives, USB or memory cards, portable hard drives, etc. Other non volatile data has to be collected from the sources of, Web server logs Application logs Database logs Antivirus logs Windows event log Domain controller logs Firewall logs IDS logs Forensic imaging is the copying process of non volatile data, without alterations, by using write protect or write blockers. It needs the tools like FTK, EnCase and ProDiscover. The collection of data should involve both the offline and online data collection. The above data collection is the offline data collection. And for the online data collection, ethereal and Wireshrk tools are used. After the data collection, the data must be made read only, by using the tools like, SANS, etc. Phase 2: Examination Examination of the collected information must be done using the forensic investigation tools. File System Examination Since the managers computer is Windows based system, NTFS file system has to be thoroughly examined for MFT metadata. To store Data stream file, c: echo text_mass file1.txt:file2.txt to retrieve the file c:more file1.txt:file2.txt. Windows Registry Examination Windows Registry data can reveal the time related alterations lastwrite and many more precise data about the user applications, hardware device references, in the managers computer. Windows registry has the structure with the following hives. HKEY_CURRENT_USER HKEY_LOCAL_MACHINE HKEY_CURRENT_CONFIG HKEY_USERS HKEY_CLASSES_ROOT The keys and values like autostart, user activity, Most recent Used List from the registry are the potential investigated data for the audit team. Network Forensic Examination Since the managers computer is connected to the server in the branch office and the same branch office is connected to the other child organizations of the company, network forensic examination plays vital role about compromise, through unauthorized access of the data from his computer. Network forensic is done by the team through security related as well as the forensic data related to the laws related to the cyber crimes, enabled in Australia. Packet forensic is tracked to track the network traffic through browsing details, queries, mails, etc. Other network forensic data such as registry information, service listing, process listing, network connections, system information, registered user information and binary dump of memory are explored and examined. Packet sniffers help out the team to explore and investigate the web services, email communication, identification, mapping, fingerprinting, etc. Examination of Database Forensic Database forensic examination is done using queries for identification, preservation and analysis of the database. Data Modification Language and Data Definition Language are to be explored for identifying the transaction happened prior and after the suspect of the compromise. Customized configuration file is also used to execute DMW and DBCC commands for database forensic examination. Phase 3 - Analysis Once the examination phase is completed, all the examined data is analyzed in detail. The analysis of the data includes many of the activities done by the audit team. The activities to list out are, Unusual application request analysis Unusual and hidden file analysis and if exists, unusual open socket analysis is to be followed Analysis of unusual accounts Analysis of malicious activities during some period before and after the suspect of the compromise Updated level analysis Patching level system analysis Complete timeline activities analysis Complete file system analysis Complete memory analysis Detailed malware analysis, both in static and dynamic methods through prefetch, registry, log examinations and analysis After the detailed analysis is done, all the findings are to be clearly noted with all the necessary digital evidences. The team has to summarize the analysis points, as follows. Identification of the source of the compromise Identification of the targeted, which is managers computer, through remote access persistently by the attacker or hacker Suspected malware and its activities for compromise Patches for the operating system, in case are not installed in the target computer The source or the process of the hacker or attacker to access the data from the managers computer. Phase 4 Report By this phase, all the collection, examination and analysis of the data from the workstations and servers are done. The options of the sources of the compromise are narrowed down to find the exact source of compromise. After determining the exact source, the team has to draft and prepare the final report. The report can be made in many of the ways. Here in this case study, the report has to be created clearly as a written report. Finally, the report is submitted to the office of information security, located in the head office. Final Report Purpose The purpose of the report is digital forensic investigation to explore and submit the compromise source, if happened in the target computer. Author Audit Teams Incident Summary The compromise source is investigated through the digital forensic investigation performed in the regional branch, on all of its computers. Evidence All of the digital data is submitted, in the form of volatile and non volatile data files. Analysis The managers computer is compromised from the source1, source2, source3, etc. Conclusion Digital Forensic Investigation is performed and the sources are submitted in the report. Submitted supporting documents Supporting documents submitted in the form of Volatile and non- volatile data, registry info, network traffic report, packet sniffer report, log info, registry info and the tool generated reports and so on. Conclusion Global Finance Companys regional branch has been investigated digital forensically, to investigate the suspected sources of the compromise has been happened to the targeted managers computer from the same branch. The final report is submitted to the head offices the information security office, present in Melbourne. References Aquilina, M.J., (2003), Malware Forensics, Investigating and Analyzing Malicious Code, Syngress, Carvey, H., (2005), Windows Forensics and Incident Recovery, Boston: Pearson Education Inc. Cyber Forensic Investigation Plan, International Journal of Advance Research (2008), UOAR.org, Volume 1, Issue 1, accessed on 9 January, 2015, https://www.academia.edu/3827683/Cyber_Forensic_Investigation_Plan US-CERT, (2012), Computer Forensics, Available at https://www.us-cert.gov/reading-room/forensics.pdf, accessed on 30th December 2013. Siti Rahayu Selamat, Robiah Yusof, Shahrin Sahib (2008), Mapping Process of Digital Forensic Investigation Framework, JCSNS International Journal of Computer Science and Network Securit, Vol 8. Shiner, D.L.D., and Cross, M., (2002), Scene of the Cybercrime, 2nd edn, Syncress: Burlington. Kenneth J. Zahn (2013), Case Study: 2012 DC3 Digital Forensic Challenge Basic Malware Analysis Exercise, GIAC (FREM) Gold Certification John Ashcroft (2001), Electronic Crime Scene Investigation, A guide for First Responders, NIJ Guide M Reith, C Carr, G Gunsch (2002). "An examination of digital forensic models". International Journal of Digital Evidence Richard Brian Adams (2012), The Advanced Data Acquisition Model (ADAM): A Process Model for Digital Forensic Practice Agarwal, A., Gupta, M., Gupta, S., Gupta, S. C. (2011). Systematic Digital Forensic Investigation Model, International Journal of Computer Science and Security, 5(1), 118-130. Armstrong, C. (2003), Mastering Computer Forensics. In C. Irvine H. Armstrong, Security Education and Critical Infrastructures Kluwer Academic Publishers.

Perfect Competition and Monopoly Essay Example

Perfect Competition and Monopoly Essay Perfect Competition and Monopoly (a) I. Explain perfect competition and monopoly market structures, and identify the key factors that distinguish them. Perfect Competition Market In economic theory, the perfect competition is a market form in which no producer or consumer has the power to influence prices in the market. According to the website wordIQ. com, in order to classify the market is a perfect competition market, the market must match below criteria: 1. There are a large number of small producers and consumers on a given market 2. None of the producers or consumers can influence the price on their own (ie. Price takers) 3. Goods and services are perfect substitute (ie. The goods or services is homogeneous) 4. All resources are perfectly mobile 5. There is no transaction cost 6. The price is determined at the level that equates supply and demand, and moves instantaneously to equilibrium Monopoly Market Structure A monopoly market structure is completely different from the perfect market structure. It is a persistent market, with one and only supplier of the particular product or service. Since there is only one supplier, it can control the supply level, and therefore, it has the power to influence prices in the market. Key factors that distinguish Perfect Competition Market and Monopoly Market Structure There are three main factors to distinguish a Perfect Competition Market and a Monopoly Market structures, which are seller entry barriers, number of sellers, and the nature of the products. Seller entry barrier is one of the key factors. For Perfect Competition market, there is no or little barrier. We will write a custom essay sample on Perfect Competition and Monopoly specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Perfect Competition and Monopoly specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Perfect Competition and Monopoly specifically for you FOR ONLY $16.38 $13.9/page Hire Writer For seller entry barriers, they include government regulations, patents, import/export restrictions or large investment and start up costs. According to Sloman and Norris (1997), there is complete freedom of entry for firms and established firms are unable to stop new firms entering the market. Number of seller is also a factor to determine whether the market is a perfect competition market or a monopoly market. For a perfect competition market, the number of seller in the market is one, and there is no other competitors in the market. On the other hand, there are many sellers in the market, and each seller is competing against each other. Also, since there is a great competition in the market, it is more difficult to gain market share than it is in the monopoly market. The nature of the product/service is another factor to distinguish between these two market structures. According to Duffy (1993), in the perfect competition market, the products sold as homogeneous since there is no differentiation between what the firms sell, and consumers are able to buy same product from many different sellers, at a similar price. However, in the monopoly market, the product is only available from a particular seller, and buyer cannot buy the product from other sellers. II. Choose two different industries from your home country representing perfect competition and monopoly, and identify their key characteristics in relation to the factors used to differentiate between the market structures. â€Å"Yum Cha† Market in Hong Kong Food and Beverage market is one of the examples of Perfect Competition markets in Hong Kong, and there are many businesses in this market. The businesses in this market include restaurants, fast food stores, pubs, etc. Yum Cha† is synonymous with eating Dim Sum, and it is a Cantonese Cuisine, which is very popular in Hong Kong, therefore, the â€Å"Yum Cha† market is very large in Hong Kong. To prove that the â€Å"Yum Cha† market is a perfect competition market, three factors will be used, which are seller entry barriers, number of sellers, and the nature of the products. For â€Å"Yum Cha† Market, seller entry barrier is very little. To setup a restaurant in Hong Kong, entrepreneur need to ensure the business meets the hygiene and fire safety requirements, and apply the license from the government. Apart from the required government license, there is no other license required. There is a large number of Cantonese Cuisine restaurants in Hong Kong, and it is another factor to identify that this is a perfect competition market. The nature of product in this market can also prove that this is a perfect competition market. The product is this market is homogeneous, and the dim sum served by each restaurant is similar. Consumers can eat similar dim sum at different restaurants, at similar price. Public Buses Market in Hong Kong Unlike Australia, most people in Hong Kong use public transport for their daily life, since Hong Kong is a small place, and driving in this place involves many obstacles, such as traffic jam problem, difficult to find parking spaces, etc. Public buses are one of the most common public transport in Hong Kong, and public buses market is an example of monopoly markets in Hong Kong. To prove this is a monopoly market, previously identified key factors will be used. There is a big entry barrier for this industry, and it is almost impossible for new entrant to this market. There are three bus service providers in Hong Kong, and each of them serves different territory. For example, Kowloon Motor Bus (KMB) Company serves Kowloon and New Territories. KMB has the exclusive license from the Hong Kong Government, and it has rights to provide bus services, subject to approval from the government. Although KMB has the right to operate and provide services, it is monitored by the government, and government applied many restriction to them, such as routes, fares, service hours, fleets, etc. With the exclusive licenses and many government restrictions, it makes a big barrier for the new entrant to this market. As mention, KMB is the only bus service provider in Kowloon and New Territories, therefore, the number of service provider is one, and this meets the requirement of being a monopoly market. For the nature of product, there is no buses allowed to be operated in Kowloon and the New Territories, therefore, this service is unique in the area, and bus users cannot choose the service from other providers. III. Discuss (with examples) how the monopolist can practice price discrimination Price discrimination is a pricing technique that is used by monopolist, used to maintain an economic profit. With this technique, seller charges different customers different prices for the same product, not justified by cost differences. For example, mobile phone service provider, â€Å"Three Hong Kong†, is the exclusive official supplier of Apple iPhone 4 in Hong Kong. In other words, the market for iPhone 4 is a monopoly market. â€Å"Three Hong Kong† is applying price discrimination technique in the price setting of iPhone 4. For example, for the mobile phone users with high volume usage, the price of the handset is lower than the users with low volume of usage. IV. Using your case study of monopoly provide an argument for and against monopoly. Argument for monopoly In the monopoly market, there is no competition in the market, and businesses do not need to lower their prices to compete with competitors, and this can ensure that the businesses would able to make an acceptable profit and to provide reasonable level of service to their customers. Many monopoly market is monitored by the government or other government agencies, and this can ensure the services or goods are of reasonable level of quality. Also, there would be a way for the customers to make complaint against the company. Argument against monopoly One of the argument against monopoly is the market is lack of competition, and the monopoly business does not have motivation to make any innovation to improve its product or service. Also, in the monopoly market, business has power to influence the supply level and have great influence to affect the price level. In this structure of market, consumers cannot choose their preferred suppliers and have no power to influence the price level. (b) I. Choose a case study from your home country where an externality exists in a current market. Illustrate the situation and the resulting deadweight loss in a diagram and discuss ways that your government has addressed the presence of negative externalities in the market. Petroleum industry is an example of industry with externality in the market. There are many petrol stations in Hong Kong, with different brand names, and we assume that this is a perfect competition market. If there is no externality in this market, we would conclude that the private cost that customers pay is same as social cost, and the private benefit is same as the social benefit gained. However, there is social cost in this market, which is the air pollution. Air pollution is a serious problem in Hong Kong today, and government is trying very hard to improve this problem. There are many sources of the air pollution problem, and the use of private car is one of the sources. Air pollution also indirectly increase other social costs, such as health problem. If we take into account of the social cost, the market is inefficient. The diagram below illustrate the problem. In the diagram below, if we do not take into account of social cost, the price would be at Pp and quanityt would be at Qp. However, if we take into account of social cost, the price would be at Ps at quantity of Qs. For gas station to sell, the marginal social benefit must exceed the marginal social cost. The government has addressed to this externality by applying taxes on each litre of petrol sold. With this petrol tax, people are discouraged to drive their own car as transport, and this would help to minimize the pollution problem. II. Suggest other options for dealing with negative externalities in your case studies (relate this back to your answer in part (i)). Other options for dealing with air pollution can be enforce car owners to send the cars to have regular inspection on the emission control system, and this can ensure all vehicles on the road would not cause great problem to air quality. Also, the government can impose toll on some main roads or highways, and this can discourage people to drive their own cars. And this would help to lower the air pollution problem. WordIQ website 2010, Perfect Competition Definition, accessed 16 August 2010, . Duffy, J. , (1993), Economics, Cliffs Notes Inc, USA. Sloman, J Norris, K. , (1999), Economics, Prentice Hall, Australia.

Law

Law Kathy's Death-trap Party-Pad In the case "THE PARTY" many legal outcomes are possible. Firstly Kathy Pawluck, is entitled to sue on the grounds of trespass to reputation. Under this tort Kathy can pursue a Defamation lawsuit against the student editor of DSAC bulletin for Libel, (written) publishing a false statement about her in the DSAC bulletin, which was detrimental to her reputation. Under the three part test that may be conducted: (a) Was it false? (b) Was it published? (c) Was it detrimental? For the editor to make such a comment of "positive proof now exists that Kathy is engaged in fraudulent." He did not have qualified privilege to make these malicious false statements. Kathy may also hold DeVry Canada Inc. for vicariously liable for the actions of the editor.As for the party that took place at Kathy's house, Keith, Peter and Alan can sue her for being negligent in her social setting.English: Welcome to Kettles Lane The Notice states...By not tightening the banister or fixi ng the exposed light socket, Kathy is very much demonstrating the idea of negligence Even though Kathy may have been unintentional in causing injury to Alan, who in turn injured Peter, according to the thin skull rule- Kathy must take her victim as she finds them. As well all three individuals(Alan, Peter and Keith) must prove to the courts that Kathy is negligent under general rule: 1. That the Defendant owed them a duty of care.2. That the Defendant breached that duty.3. That the Defendant conducts caused damage.Another test that can be used to help courts "establish the standard for measuring acceptable behaviour is the concept of the reasonable person test"(Yates, pg 75) This test will allow the courts to see if the actions taken by Allan to save Keith from falling were reasonable or not.As...

SEO Content Strategy How to Skyrocket Your Traffic By 594%

SEO Content Strategy How to Skyrocket Your Traffic By 594% SEO moves fast. Its an ever-changing discipline where what worked six months ago, might be completely out of date. However, there are some fundamentals that stay more or less the same. When was first getting started, we knew we needed to attract the right kinds of customers. In order to pull those customers in, we also knew we needed to capture valuable search traffic. That led to a lot of research. Here are some of the basic strategies and tactics that guided our success: Focus on publishing compelling, quality content that is uniquely different and more valuable than anything else out there. That usually means its long-form content. Use the keywords your audience is searching for. Search engines understand synonyms and similar  terminology, so using related  keywords in multiple pieces of content helps the bots know what topics your site covers. That said, focusing on keywords for each piece of content you publish still matters. Offsite references, reviews, and social links play a role in how your content performs on search engines. Inbound links to your site are still important, and so is a logical sitemap with  internal linking among  pages. Content freshness matters. Keeping your content up to date helps search engines  understand that your site is accurate today. SEO Content Strategy: How to Skyrocket Your Traffic By 594%And of course, any SEO strategy should work hand-in-hand with a basic content strategy: Know your audience. Know your business. Know your goals. So lets see how this  sort of SEO content strategy really plays out  with a deep dive of how we do it at . Results  From Our SEO Content Strategy (Or Simply, This Stuff Works) While there's a lot to  SEO, we primarily focus on applying keywords to compelling, quality content. There's not much more to it than that. And it's working: That's our 594% increase in organic search traffic from January 2015 through December 2016. Aside from some seasonal dips, it's mostly trending in the right direction. This screenshot was grabbed from our Moz.com account. Those results have helped us reach a larger audience, bringing in more than 150,000 email subscribers and increasing our customer base. SEO was one tactic  of our content strategy that contributed to these results. We had a lot of growth with our marketing calendar itself that boosted these results beyond the SEO tactics you're reading about now. But it all adds  up in the end. What It Is And What It's Not Did you know some folks in the SEO industry have actually talked about changing the term from  search engine optimization to optimizing content for discovery and conversion or simply OC/DC? SEO has become an infamous initialism some people  relate to content targeted at ranking for robots instead of answering real people's questions. That is exactly what a great SEO content strategy is not. At least, that's not how we got  the results we saw at . OCDC compared to SEO with Google Trends shows which term is forecasted to stick around. While the term "OC/DC" hasn't widely caught on, the idea is perfect for setting up your SEO content strategy. As Sean Jackson from Copyblogger puts it: Optimizing Content for Discovery and Conversion, or â€Å"OC/DC† for short, encapsulates this idea of amplifying the overall reach and results of content creation. Sean goes on to say there are two main aspects of OC/DC: On-site optimization is all about publishing  awesome stuff in the first place. Interestingly enough, Sean didn't really cover growth hacks to optimize your content specifically for conversions, but this is definitely something we do  at to turn traffic into subscribers. External optimization involves optimizing your content not only for search engines, but for tons of other referral sources, too. Republishing, repurposing, and distributing your content all fall within external optimization. Essentially,  Sean is spot on with this idea: Your SEO content strategy is not about thin content targeted at appealing to robots, rather, it's about publishing timely, compelling content your audience is seeking, and helping them find it. #SEO is publishing timely, compelling content your audience is seeking, and helping them find it.Let's combine everything you just learned into the three  steps you'll use  to  plan and execute your strategy: 1. Research And Target Keywords Relevant To Your Niche Start by brainstorming the core topics for which you'd like to be known for. Since we're talking through 's story, here's how we did it: is a marketing calendar for everything- blogging, social media, ads, e-books, brochures- you name it, you can plan it with . We could talk about content types... but it makes more sense for us to target keywords around marketing strategy, planning, and that sort of thing to help you gals and guys doing the work execute more efficiently than ever. Finding your marketing niche, especially in super broad industries, helps you hone in on your audience's needs really easily. This topic definition focused our vision from any willy-nilly marketing topic to purely marketing strategy, planning, and execution- all things our audience can do even better when they use  . After you have the topics, it's time to find your keywords. First, watch this awesome video from Rand Fishkin at Moz to get started: Then put everything you just learned into action: Enter your topics into Google's keyword planner tool and check out the keyword ideas tab. That shows you a ton of related terms people are searching for. Select the best related keywords and start a list. Words with  low competition will catch your eye as opportunities. Those are keywords  people are searching for, but there isn't a hefty amount of content available to answer their questions. From here, whip out SEMrush's keyword research tool to understand if the keyword is predicted to grow in popularity (making it worth your time to target), gauge your competition, and get a feel for the difficulty. SEMrush's keyword research tool is a handy way to understand if it's feasible to target certain keywords and helps you find better related terms. Bonus: Combine your data from Google's keyword planner and SEMrush with Moz's keyword difficulty tool. For us, when a keyword is in the low 50s for a difficulty percentage, we rank well. From here, we took Brian Dean's  advice and  found keywords that our audience would use to find as a tool for planning your marketing with a calendar, as well as the related keywords for our niche. Product keywords: To clarify that a bit, there are some keywords that we found people search for like  marketing calendar tool that show the searcher's intent is on finding an app like . We should show up in their search results for these sorts of terms, so we're creating a landing page that provides helpful advice on using a marketing calendar, then ends with information about how fills that need. These keywords are very important because folks searching for these words are set  on buying. If we can help searchers find as a solution for these terms, we have the opportunity to convert searchers into paying customers. It's demand generation. Does your SEO content strategy focus on commercial intent? Get buyers, not just traffic. Here's how.Niche keywords: This list is perfect for blog posts with terms like  social media strategy template. That keyword is a core element of , providing a template of how to share content more than once on social media. Yet when we target this keyword, the goal is to provide a sweet download that helps our readers plan this on their own. So these words are great because we know a need depending on the popularity of the keyword, so we can mention how is helpful.  But really, these terms are usually the ones the doers search to learn how to do the work on their own without buying a tool like . They are perfect keywords to target, however, because we can provide helpful advice on how to do it on their  own, but if they just used , their lives would be even easier by consolidating their tool base thus saving 30 minutes for every piece of content they share. See how that works? Recommended Reading: Your Ultimate Content Marketer's Guide to Keyword Research 2. Plan To Execute Your  SEO Content Strategy So you have a big list of keywords you could target with your content.  Now it's time to plan how you'll actually accomplish your SEO content strategy to prioritize your projects and make execution a breeze. There is a traditional approach for marketing project management that will help you do just this: Initiate Your Project Your SEO content strategy is made up of multiple projects. The first step is prioritizing your keywords according to your goals: Start With Your Goals We have three core marketing goals at that all build upon one another.  Focusing on SEO helps us meet all of those goals: Grow traffic: Enabling our audience to  find through search engines, guest posts, and republished content helps us grow our traffic. Increase subscribers: The content we publish on our blog, for the niche keywords specifically, always contains free downloadable content in exchange for an email address. In that way, we optimize our content not only to be found, but to also convert readers into subscribers by providing valuable bonus content. Get more customers: The content we publish that targets the product keywords helps us turn readers into customers by showing the value provides as a marketing tool. From the get-go, it just makes sense for us to prioritize SEO as a valuable component of our overall content strategy. That said, certain keywords have more impact on those goals than others. For us, it makes sense to focus on both product and niche keywords. Here's what to do: Prioritize each list of keywords according to importance for your business to help you reach your goals. Take a hard look at the average monthly searches, competition, and difficulty, and choose the ones that will be easiest for you to rank for now. Select the top 15 keywords from each list to have 30 total keywords to target in your first  project. Define Your Content Types You could turn those keywords into a  million different content formats, right?  For each keyword, determine the best content type you'll use to rank for that keyword. At , we specifically think about the keywords first, then apply our knowledge of why our audience is searching for that term to the process. That helps us choose the right content type for each. Product: Think e-commerce pages, landing pages, and feature pages. These aren't necessarily best for blog posts because folks searching for these terms are likely ready to buy. Use the best content types to help you sell your product or service. Niche:  Think more traditional content marketing like blog posts,  landing pages, templates, and tools. Pro Tip: Think about the content types that work best for your audience- not just what you can do in-house with your current resources. Plan How You'll Execute Your Project Ask yourself, "Who's doing what, and how will they do it?" Resources:  Take people, tools, and budget into account: How you'll actually create the  content. Schedule:  Plan to publish  two pieces of content each week. That'll help you knock out your first project in about two months while staggering the workload to not overwhelm your schedule. Tasks:  Look at each piece of content you'll create, and break it down into what needs to be done. It's like a workflow. If you have team members, meet with them to understand where their skills will come in handy. Calendar: Plan your content on your marketing calendar, and add in the tasks for your workflow to nail every deadline. 3. Create, Publish, And Share Your Optimized Content Google's best results on  SEO content strategy suggest  tons of ways to optimize your content  as you create and share it.  Here are the main things we focused on to grow our #1–3 search results by 248%: Focus on Compelling, Quality Content Yeah, I know how many more times you can hear that before you go nuts. But it's a lot easier said than done. One of the top posts on this topic by Julia McCoy on Scoop.it suggests that brands like BMW, GE, and Red Bull are focusing on engagement tactics that are also helping people find their content. And it's no surprise that Neil Patel would say something similar with his take on interactive content reducing your bounce rate: Engagement and interactive content go hand in hand, and we’ve known it for quite a while. Interactive education was originally studied at home and schools even before the Internet was a thing. Let me define interactive education: Interactive education is teaching that requires participation from students. Interactive content, as we’ll soon see, is the same thing- just swap out students for readers. So while Neil is focusing on bounce rate,  it isn't that far of a leap to suggest  that focusing on engagement as a tactic to reduce bounce rate keeps readers  on your site longer, helping them understand your content is awesome and influencing them to share or convert. The more awesome it is, the more times it's shared. The more that happens,  you'll see more backlinks to your site. All of that is a good thing for SEO. For , engaging content is actionable: Tips and advice to plan better, write better, share better- and all of that with free downloads to help you remember the tips you learn when you're ready to implement the advice. Write Long-Form Content We started experimenting with long-form content in February 2014. In fact, Garrett did a whole little study with our data back then to share the results:  5 Things That Will Change Your Mind About Long Form Content Marketing. It's no guarantee that search engines will rank long-form content that's about 2,000 words higher in their search engine results pages (SERPs) than a post that is around 500 words. But there is a lot to be said for the quality and depth of longer content that seems to complement the previous point on quality. As Neil Patel puts it in another article on the KISSmetrics blog: My number-crunching, data-loving self has come to the conclusion that search engines and people are really into long content. It converts better, shares better, looks better, and just is better. But only to a point. I don’t want you to grovel in guilt or give up on blogging, just because you can’t write 2k-word articles. In an ideal world, we’d all be churning out 2k-word masterpieces. But in the real world, you don’t have to write 2,000-word articles. That said, even when we recently published a blog post that reiterated that blog post length doesn't matter, it is now just part of our content culture to provide long-form, detailed, and actionable content: Jason's on to us. We like long blog posts because they go way beyond scratching the surface to provide super actionable advice. The results have been great for us, and we're going to keep with it. Build Internal Links You never know which post  will be the very first that someone sees on your blog. So we backlink to what we determine are the most important pages on our site from all of our new posts. And you know what? Those pages that get linked to all the time are now some of our highest viewed and best converting on the entire website. Internal linking is supposed to help search engines cruise around your site. We see this as an opportunity to focus on our audience, however, and direct them from new posts to some of the best content we've ever published. Use the Keyword in Your Content We keep  this very simple: Page title Meta description URL Headline Image name and alt (mainly for organization) At least a few times in the body copy (including in subheadlines) There are many times when we let the context of the post speak for itself  without changing the verbiage to jam the keyword in there a few more times.  Search engines are smart and can read deep into context- you don't necessarily need every word in your long-tail keyword in the exact order. In fact, Brian Dean, the wizard behind Backlinko, pulled together a bunch of stats to look for in your on-page SEO that you can focus on right now: Source: On-Page SEO: Anatomy of a Perfectly Optimized Page – Infographic These are all things we've taken into account at to boost our SEO, too. It definitely works! Understand Latent Semantic Indexing Once you understand basic keyword targeting, digging into latent semantic indexing is the next step. It's a term describing the process search engines use to understand the relationships and context between related keywords. For example, let's say you're writing a post about Chevy cars. If you included some text about the Impala and the Cruze, search engines can infer those are both types of Chevy vehicles. If your goal was to create a really comprehensive post about Chevy vehicles, you might include a subheader for each different model. Search engines would then be able to see your page thoroughly covers its topic. Therefore, it would be more likely to rank well and drive traffic. Here's how to put this principle into practice. Find terms related to your primary keyword. These can be related terms you find using Google's Keyword Planner. LSI Graph is another great free tool that can help uncover related keywords, based off of one primary term. Include those terms strategically in your content. Section subheaders are one logical place for your LSI keywords. Weave them naturally throughout your content as well where it's natural and appropriate. That covers the basics of what you need to know. Recommended Reading: How to Improve Your Keyword Research With Latent Semantic Indexing Share Your Content By  sharing, I mean optimizing your content for your readers to share it  while distributing it yourself  to reach more people (remember that OC/DC thing?). First, we optimize our content to help you share it with social media  buttons and . We also use the social queue in to help us share our content with our followers. Sharing our content more than once has helped us get 3,150% more traffic. Content promotion  including email distribution is a huge driver of traffic for us to keep our audience coming back. When we reference other folks' awesome content in our posts, we let them know through outreach marketing. We help our guest bloggers promote their content by providing helpful tips after their posts publish. All of these techniques help us  gain the visibility our content needs to be shared, which grows our traffic and helps search engines understand its value. Claim Unlinked Mentions For Your Content Once you've started publishing content, getting rankings, and growing your brand presence, people are going to start talking to you. And that's awesome. However, sometimes people might forget to link back to your content when they're mentioning your stuff. Those missing backlinks represent a missed opportunity to drive even more referral traffic and improve your search engine rankings. An easy way to monitor mentions is to set up a Google Alert for your brand name, and some terms related to your industry. Here's a quick video that'll show you how: Now, any time those terms are mentioned on the web, you'll get an email notification. Check those mentions to see if they include a link to your site. If they don't, find the contact information for those sites. Then, send them a quick email thanking them for the coverage, and ask if they'd consider adding a link. Here's some sample email text you can copy and paste: Hi,   My name is [INSERT YOUR NAME], and I'm the [INSERT POSITION] at [INSERT COMPANY]. I noticed you mentioned us on your site here: [INSERT URL] However, we noticed the link to our [HOME PAGE/BLOG POST] is missing. Would you consider adding a link to make it easier for your readers to find us? Here is the URL: [INSERT URL] Thanks for mentioning us on your blog! Our team appreciates the coverage. Best, [INSERT SIGNATURE] Most of the time, people will be glad to add in the link. Since they've mentioned your company, they have to be interested in what you do, right? Here are some additional tools for finding unclaimed mentions: BuiltVisible's free Link Reclamation Tool. BuzzSumo's monitoring and alerts can track unlinked mentions (and email you more detailed reports than Google Alerts). It's a paid tool, but it's indispensable for our  team. This guide from Moz  and this one  from Ahrefs  are packed with more detailed information on turning brand mentions into links. OK, Now Go Execute Your Plan Here is our best advice to get started on your  content creation process  while taking into consideration everything you just learned about optimizing your content: Angles: Know exactly  what you'd like the outcome of your content to look like. A great angle is appealing to real readers while targeting a keyword just helps them find your content. This is where the compelling nature of your content comes into play. Outlines: Stay on point in your content by beginning with an outline. This is also a great way to make sure you cover your angle. Headlines: Write emotional  headlines. There is some research out there to show that a variation of your keyword in your headlines  to help them feel less like search engine bait is a good thing. Introductions: Focus your first 100 words on drawing the reader in. Start with interesting facts, stories, anecdotes, and similar hooks to keep your readers reading. Brian Dean suggests using your keyword at least once in your introduction. Body: Follow your angle and outline and write your content. Use your keyword naturally. Take Julie's advice:  How To Write A Blog Post: Your 5-Point Checklist To Rock A Perfect Post. Calls to action:  Provide free content in exchange for email addresses and include calls to action for hard sales of your product or service. You're blogging to make money; don't forget to ask for it. Recommended Reading:  4-Step System For Writing A Great Blog Post, Even If You Have Writers Block What Doesn't Work (And Other Lessons Learned) Knowing what worked is all fine and dandy.  But we made a few mistakes you can learn from and avoid ever making in the first place: Adding in keywords after the post is written: Boy, this is super tough and feels like keyword stuffing. It's great to write posts that cover an idea no one has ever searched- that's thought leadership. Just know in your head that thought leadership is the point and adding in a keyword here and there may just make it awkward. Guest bloggers: It's super great to help them know exactly which keyword to use and your expectations before they get too far along. See point #1 for why. Headlines: Having your keyword in your headlines is important. But it's not worth the risk if you make it unreadable for humans. Don't be afraid to use a synonym for your keyword in your headline if you have to because your primary audience is, and will always be, people over robots. To top it off, here are the things I want to target in the near future to improve even more: Choosing the right keywords faster: I've been known to drag my heels on certain content,  searching for a millennium for the perfect keyword. It is a super important process, but we plan to publish for a long time to come. So it's easiest to just pick a few and run with  them now to keep us moving. Improving older content: There are tons of ways to optimize the content that's already published on your site. Lately, I've been researching the Google's 2oo ranking factors in a list from Brian Dean and plan to check out no-follow links, headlines, last updated dates (freshness), and just plain old better on-page optimization in old posts. More product-centric landing pages for demand generation: There are lots of product keywords out there that people could use to find . I'd like to target  all of them with dedicated features pages and landing pages. More super long landing pages because we know they work: Our blog posts convert readers into subscribers really well. But. Our landing pages perform even better. That said, we're going to publish more keyword-targeted landing pages with free offers to convert readers into subscribers. (By the way, some of those landing pages are only able to be found by search engines, so that tells you how much we rely on the robots to help people find our content.) More interactive content and tools:  You guys love the  headline analyzer. It's the #1 search result for that term. So it would make sense to bring you more interactive content we know you'll love. Good luck as you get started with your SEO content strategy.  And please, if you know of other marketers who may benefit from this information, please share it with your friends. SEO Content Strategy How to Skyrocket Your Traffic By 594% SEO moves fast. Its an ever-changing discipline where what worked six months ago, might be completely out of date. However, there are some fundamentals that stay more or less the same. When was first getting started, we knew we needed to attract the right kinds of customers. In order to pull those customers in, we also knew we needed to capture valuable search traffic. That led to a lot of research. Here are some of the basic strategies and tactics that guided our success: Focus on publishing compelling, quality content that is uniquely different and more valuable than anything else out there. That usually means its long-form content. Use the keywords your audience is searching for. Search engines understand synonyms and similar  terminology, so using related  keywords in multiple pieces of content helps the bots know what topics your site covers. That said, focusing on keywords for each piece of content you publish still matters. Offsite references, reviews, and social links play a role in how your content performs on search engines. Inbound links to your site are still important, and so is a logical sitemap with  internal linking among  pages. Content freshness matters. Keeping your content up to date helps search engines  understand that your site is accurate today. SEO Content Strategy: How to Skyrocket Your Traffic By 594%And of course, any SEO strategy should work hand-in-hand with a basic content strategy: Know your audience. Know your business. Know your goals. So lets see how this  sort of SEO content strategy really plays out  with a deep dive of how we do it at . Results  From Our SEO Content Strategy (Or Simply, This Stuff Works) While there's a lot to  SEO, we primarily focus on applying keywords to compelling, quality content. There's not much more to it than that. And it's working: That's our 594% increase in organic search traffic from January 2015 through December 2016. Aside from some seasonal dips, it's mostly trending in the right direction. This screenshot was grabbed from our Moz.com account. Those results have helped us reach a larger audience, bringing in more than 150,000 email subscribers and increasing our customer base. SEO was one tactic  of our content strategy that contributed to these results. We had a lot of growth with our marketing calendar itself that boosted these results beyond the SEO tactics you're reading about now. But it all adds  up in the end. What It Is And What It's Not Did you know some folks in the SEO industry have actually talked about changing the term from  search engine optimization to optimizing content for discovery and conversion or simply OC/DC? SEO has become an infamous initialism some people  relate to content targeted at ranking for robots instead of answering real people's questions. That is exactly what a great SEO content strategy is not. At least, that's not how we got  the results we saw at . OCDC compared to SEO with Google Trends shows which term is forecasted to stick around. While the term "OC/DC" hasn't widely caught on, the idea is perfect for setting up your SEO content strategy. As Sean Jackson from Copyblogger puts it: Optimizing Content for Discovery and Conversion, or â€Å"OC/DC† for short, encapsulates this idea of amplifying the overall reach and results of content creation. Sean goes on to say there are two main aspects of OC/DC: On-site optimization is all about publishing  awesome stuff in the first place. Interestingly enough, Sean didn't really cover growth hacks to optimize your content specifically for conversions, but this is definitely something we do  at to turn traffic into subscribers. External optimization involves optimizing your content not only for search engines, but for tons of other referral sources, too. Republishing, repurposing, and distributing your content all fall within external optimization. Essentially,  Sean is spot on with this idea: Your SEO content strategy is not about thin content targeted at appealing to robots, rather, it's about publishing timely, compelling content your audience is seeking, and helping them find it. #SEO is publishing timely, compelling content your audience is seeking, and helping them find it.Let's combine everything you just learned into the three  steps you'll use  to  plan and execute your strategy: 1. Research And Target Keywords Relevant To Your Niche Start by brainstorming the core topics for which you'd like to be known for. Since we're talking through 's story, here's how we did it: is a marketing calendar for everything- blogging, social media, ads, e-books, brochures- you name it, you can plan it with . We could talk about content types... but it makes more sense for us to target keywords around marketing strategy, planning, and that sort of thing to help you gals and guys doing the work execute more efficiently than ever. Finding your marketing niche, especially in super broad industries, helps you hone in on your audience's needs really easily. This topic definition focused our vision from any willy-nilly marketing topic to purely marketing strategy, planning, and execution- all things our audience can do even better when they use  . After you have the topics, it's time to find your keywords. First, watch this awesome video from Rand Fishkin at Moz to get started: Then put everything you just learned into action: Enter your topics into Google's keyword planner tool and check out the keyword ideas tab. That shows you a ton of related terms people are searching for. Select the best related keywords and start a list. Words with  low competition will catch your eye as opportunities. Those are keywords  people are searching for, but there isn't a hefty amount of content available to answer their questions. From here, whip out SEMrush's keyword research tool to understand if the keyword is predicted to grow in popularity (making it worth your time to target), gauge your competition, and get a feel for the difficulty. SEMrush's keyword research tool is a handy way to understand if it's feasible to target certain keywords and helps you find better related terms. Bonus: Combine your data from Google's keyword planner and SEMrush with Moz's keyword difficulty tool. For us, when a keyword is in the low 50s for a difficulty percentage, we rank well. From here, we took Brian Dean's  advice and  found keywords that our audience would use to find as a tool for planning your marketing with a calendar, as well as the related keywords for our niche. Product keywords: To clarify that a bit, there are some keywords that we found people search for like  marketing calendar tool that show the searcher's intent is on finding an app like . We should show up in their search results for these sorts of terms, so we're creating a landing page that provides helpful advice on using a marketing calendar, then ends with information about how fills that need. These keywords are very important because folks searching for these words are set  on buying. If we can help searchers find as a solution for these terms, we have the opportunity to convert searchers into paying customers. It's demand generation. Does your SEO content strategy focus on commercial intent? Get buyers, not just traffic. Here's how.Niche keywords: This list is perfect for blog posts with terms like  social media strategy template. That keyword is a core element of , providing a template of how to share content more than once on social media. Yet when we target this keyword, the goal is to provide a sweet download that helps our readers plan this on their own. So these words are great because we know a need depending on the popularity of the keyword, so we can mention how is helpful.  But really, these terms are usually the ones the doers search to learn how to do the work on their own without buying a tool like . They are perfect keywords to target, however, because we can provide helpful advice on how to do it on their  own, but if they just used , their lives would be even easier by consolidating their tool base thus saving 30 minutes for every piece of content they share. See how that works? Recommended Reading: Your Ultimate Content Marketer's Guide to Keyword Research 2. Plan To Execute Your  SEO Content Strategy So you have a big list of keywords you could target with your content.  Now it's time to plan how you'll actually accomplish your SEO content strategy to prioritize your projects and make execution a breeze. There is a traditional approach for marketing project management that will help you do just this: Initiate Your Project Your SEO content strategy is made up of multiple projects. The first step is prioritizing your keywords according to your goals: Start With Your Goals We have three core marketing goals at that all build upon one another.  Focusing on SEO helps us meet all of those goals: Grow traffic: Enabling our audience to  find through search engines, guest posts, and republished content helps us grow our traffic. Increase subscribers: The content we publish on our blog, for the niche keywords specifically, always contains free downloadable content in exchange for an email address. In that way, we optimize our content not only to be found, but to also convert readers into subscribers by providing valuable bonus content. Get more customers: The content we publish that targets the product keywords helps us turn readers into customers by showing the value provides as a marketing tool. From the get-go, it just makes sense for us to prioritize SEO as a valuable component of our overall content strategy. That said, certain keywords have more impact on those goals than others. For us, it makes sense to focus on both product and niche keywords. Here's what to do: Prioritize each list of keywords according to importance for your business to help you reach your goals. Take a hard look at the average monthly searches, competition, and difficulty, and choose the ones that will be easiest for you to rank for now. Select the top 15 keywords from each list to have 30 total keywords to target in your first  project. Define Your Content Types You could turn those keywords into a  million different content formats, right?  For each keyword, determine the best content type you'll use to rank for that keyword. At , we specifically think about the keywords first, then apply our knowledge of why our audience is searching for that term to the process. That helps us choose the right content type for each. Product: Think e-commerce pages, landing pages, and feature pages. These aren't necessarily best for blog posts because folks searching for these terms are likely ready to buy. Use the best content types to help you sell your product or service. Niche:  Think more traditional content marketing like blog posts,  landing pages, templates, and tools. Pro Tip: Think about the content types that work best for your audience- not just what you can do in-house with your current resources. Plan How You'll Execute Your Project Ask yourself, "Who's doing what, and how will they do it?" Resources:  Take people, tools, and budget into account: How you'll actually create the  content. Schedule:  Plan to publish  two pieces of content each week. That'll help you knock out your first project in about two months while staggering the workload to not overwhelm your schedule. Tasks:  Look at each piece of content you'll create, and break it down into what needs to be done. It's like a workflow. If you have team members, meet with them to understand where their skills will come in handy. Calendar: Plan your content on your marketing calendar, and add in the tasks for your workflow to nail every deadline. 3. Create, Publish, And Share Your Optimized Content Google's best results on  SEO content strategy suggest  tons of ways to optimize your content  as you create and share it.  Here are the main things we focused on to grow our #1–3 search results by 248%: Focus on Compelling, Quality Content Yeah, I know how many more times you can hear that before you go nuts. But it's a lot easier said than done. One of the top posts on this topic by Julia McCoy on Scoop.it suggests that brands like BMW, GE, and Red Bull are focusing on engagement tactics that are also helping people find their content. And it's no surprise that Neil Patel would say something similar with his take on interactive content reducing your bounce rate: Engagement and interactive content go hand in hand, and we’ve known it for quite a while. Interactive education was originally studied at home and schools even before the Internet was a thing. Let me define interactive education: Interactive education is teaching that requires participation from students. Interactive content, as we’ll soon see, is the same thing- just swap out students for readers. So while Neil is focusing on bounce rate,  it isn't that far of a leap to suggest  that focusing on engagement as a tactic to reduce bounce rate keeps readers  on your site longer, helping them understand your content is awesome and influencing them to share or convert. The more awesome it is, the more times it's shared. The more that happens,  you'll see more backlinks to your site. All of that is a good thing for SEO. For , engaging content is actionable: Tips and advice to plan better, write better, share better- and all of that with free downloads to help you remember the tips you learn when you're ready to implement the advice. Write Long-Form Content We started experimenting with long-form content in February 2014. In fact, Garrett did a whole little study with our data back then to share the results:  5 Things That Will Change Your Mind About Long Form Content Marketing. It's no guarantee that search engines will rank long-form content that's about 2,000 words higher in their search engine results pages (SERPs) than a post that is around 500 words. But there is a lot to be said for the quality and depth of longer content that seems to complement the previous point on quality. As Neil Patel puts it in another article on the KISSmetrics blog: My number-crunching, data-loving self has come to the conclusion that search engines and people are really into long content. It converts better, shares better, looks better, and just is better. But only to a point. I don’t want you to grovel in guilt or give up on blogging, just because you can’t write 2k-word articles. In an ideal world, we’d all be churning out 2k-word masterpieces. But in the real world, you don’t have to write 2,000-word articles. That said, even when we recently published a blog post that reiterated that blog post length doesn't matter, it is now just part of our content culture to provide long-form, detailed, and actionable content: Jason's on to us. We like long blog posts because they go way beyond scratching the surface to provide super actionable advice. The results have been great for us, and we're going to keep with it. Build Internal Links You never know which post  will be the very first that someone sees on your blog. So we backlink to what we determine are the most important pages on our site from all of our new posts. And you know what? Those pages that get linked to all the time are now some of our highest viewed and best converting on the entire website. Internal linking is supposed to help search engines cruise around your site. We see this as an opportunity to focus on our audience, however, and direct them from new posts to some of the best content we've ever published. Use the Keyword in Your Content We keep  this very simple: Page title Meta description URL Headline Image name and alt (mainly for organization) At least a few times in the body copy (including in subheadlines) There are many times when we let the context of the post speak for itself  without changing the verbiage to jam the keyword in there a few more times.  Search engines are smart and can read deep into context- you don't necessarily need every word in your long-tail keyword in the exact order. In fact, Brian Dean, the wizard behind Backlinko, pulled together a bunch of stats to look for in your on-page SEO that you can focus on right now: Source: On-Page SEO: Anatomy of a Perfectly Optimized Page – Infographic These are all things we've taken into account at to boost our SEO, too. It definitely works! Understand Latent Semantic Indexing Once you understand basic keyword targeting, digging into latent semantic indexing is the next step. It's a term describing the process search engines use to understand the relationships and context between related keywords. For example, let's say you're writing a post about Chevy cars. If you included some text about the Impala and the Cruze, search engines can infer those are both types of Chevy vehicles. If your goal was to create a really comprehensive post about Chevy vehicles, you might include a subheader for each different model. Search engines would then be able to see your page thoroughly covers its topic. Therefore, it would be more likely to rank well and drive traffic. Here's how to put this principle into practice. Find terms related to your primary keyword. These can be related terms you find using Google's Keyword Planner. LSI Graph is another great free tool that can help uncover related keywords, based off of one primary term. Include those terms strategically in your content. Section subheaders are one logical place for your LSI keywords. Weave them naturally throughout your content as well where it's natural and appropriate. That covers the basics of what you need to know. Recommended Reading: How to Improve Your Keyword Research With Latent Semantic Indexing Share Your Content By  sharing, I mean optimizing your content for your readers to share it  while distributing it yourself  to reach more people (remember that OC/DC thing?). First, we optimize our content to help you share it with social media  buttons and . We also use the social queue in to help us share our content with our followers. Sharing our content more than once has helped us get 3,150% more traffic. Content promotion  including email distribution is a huge driver of traffic for us to keep our audience coming back. When we reference other folks' awesome content in our posts, we let them know through outreach marketing. We help our guest bloggers promote their content by providing helpful tips after their posts publish. All of these techniques help us  gain the visibility our content needs to be shared, which grows our traffic and helps search engines understand its value. Claim Unlinked Mentions For Your Content Once you've started publishing content, getting rankings, and growing your brand presence, people are going to start talking to you. And that's awesome. However, sometimes people might forget to link back to your content when they're mentioning your stuff. Those missing backlinks represent a missed opportunity to drive even more referral traffic and improve your search engine rankings. An easy way to monitor mentions is to set up a Google Alert for your brand name, and some terms related to your industry. Here's a quick video that'll show you how: Now, any time those terms are mentioned on the web, you'll get an email notification. Check those mentions to see if they include a link to your site. If they don't, find the contact information for those sites. Then, send them a quick email thanking them for the coverage, and ask if they'd consider adding a link. Here's some sample email text you can copy and paste: Hi,   My name is [INSERT YOUR NAME], and I'm the [INSERT POSITION] at [INSERT COMPANY]. I noticed you mentioned us on your site here: [INSERT URL] However, we noticed the link to our [HOME PAGE/BLOG POST] is missing. Would you consider adding a link to make it easier for your readers to find us? Here is the URL: [INSERT URL] Thanks for mentioning us on your blog! Our team appreciates the coverage. Best, [INSERT SIGNATURE] Most of the time, people will be glad to add in the link. Since they've mentioned your company, they have to be interested in what you do, right? Here are some additional tools for finding unclaimed mentions: BuiltVisible's free Link Reclamation Tool. BuzzSumo's monitoring and alerts can track unlinked mentions (and email you more detailed reports than Google Alerts). It's a paid tool, but it's indispensable for our  team. This guide from Moz  and this one  from Ahrefs  are packed with more detailed information on turning brand mentions into links. OK, Now Go Execute Your Plan Here is our best advice to get started on your  content creation process  while taking into consideration everything you just learned about optimizing your content: Angles: Know exactly  what you'd like the outcome of your content to look like. A great angle is appealing to real readers while targeting a keyword just helps them find your content. This is where the compelling nature of your content comes into play. Outlines: Stay on point in your content by beginning with an outline. This is also a great way to make sure you cover your angle. Headlines: Write emotional  headlines. There is some research out there to show that a variation of your keyword in your headlines  to help them feel less like search engine bait is a good thing. Introductions: Focus your first 100 words on drawing the reader in. Start with interesting facts, stories, anecdotes, and similar hooks to keep your readers reading. Brian Dean suggests using your keyword at least once in your introduction. Body: Follow your angle and outline and write your content. Use your keyword naturally. Take Julie's advice:  How To Write A Blog Post: Your 5-Point Checklist To Rock A Perfect Post. Calls to action:  Provide free content in exchange for email addresses and include calls to action for hard sales of your product or service. You're blogging to make money; don't forget to ask for it. Recommended Reading:  4-Step System For Writing A Great Blog Post, Even If You Have Writers Block What Doesn't Work (And Other Lessons Learned) Knowing what worked is all fine and dandy.  But we made a few mistakes you can learn from and avoid ever making in the first place: Adding in keywords after the post is written: Boy, this is super tough and feels like keyword stuffing. It's great to write posts that cover an idea no one has ever searched- that's thought leadership. Just know in your head that thought leadership is the point and adding in a keyword here and there may just make it awkward. Guest bloggers: It's super great to help them know exactly which keyword to use and your expectations before they get too far along. See point #1 for why. Headlines: Having your keyword in your headlines is important. But it's not worth the risk if you make it unreadable for humans. Don't be afraid to use a synonym for your keyword in your headline if you have to because your primary audience is, and will always be, people over robots. To top it off, here are the things I want to target in the near future to improve even more: Choosing the right keywords faster: I've been known to drag my heels on certain content,  searching for a millennium for the perfect keyword. It is a super important process, but we plan to publish for a long time to come. So it's easiest to just pick a few and run with  them now to keep us moving. Improving older content: There are tons of ways to optimize the content that's already published on your site. Lately, I've been researching the Google's 2oo ranking factors in a list from Brian Dean and plan to check out no-follow links, headlines, last updated dates (freshness), and just plain old better on-page optimization in old posts. More product-centric landing pages for demand generation: There are lots of product keywords out there that people could use to find . I'd like to target  all of them with dedicated features pages and landing pages. More super long landing pages because we know they work: Our blog posts convert readers into subscribers really well. But. Our landing pages perform even better. That said, we're going to publish more keyword-targeted landing pages with free offers to convert readers into subscribers. (By the way, some of those landing pages are only able to be found by search engines, so that tells you how much we rely on the robots to help people find our content.) More interactive content and tools:  You guys love the  headline analyzer. It's the #1 search result for that term. So it would make sense to bring you more interactive content we know you'll love. Good luck as you get started with your SEO content strategy.  And please, if you know of other marketers who may benefit from this information, please share it with your friends.

Essay on Ricardian trade Example | Topics and Well Written Essays - 500 words

On Ricardian trade - Essay Example On the same basis, England specializes in the production of cloth and imports wine according to the Ricardian model. The amount of wine produced from specialization in Portugal and the free movement of workers to the wine producing industry increases compared to an autarky situation. Cloth production by England also augments due to increased workers and specialization allowing for the fall in prices for both countries. This leads to an increase in the consumption ability of the people in both countries. Trade, therefore, can occur despite one country having absolute advantage in the production of both goods due to the presence of comparative advantage in the production of one good over another. Assumptions of the Ricardian Model include the assumption of perfect competition where there is perfect information, free entry and exit by firms, homogenous output among firms, firms cannot influence output and prices, and the aim of the firms are to maximize profits (Winthrop, 1344). The other assumptions are that there are two goods produced by two countries using one factor of production (labor) that is homogenous and freely moves between industries and that there is full employment. Other assumptions are general equilibrium, industry production of the goods and services, resource constraint and its immobility across countries, and lack of transportation costs for goods and services across countries (Winthrop, 1344). The structure of the Ricardian model is that a country that has comparative advantage in the production of a good specializes in the production of the good for domestic consumption and export while importing the good that it has comparative disadvantage in its production. The other country will specialize in the production of the second good for its domestic consumption and export the extra to the first country getting the supplies of the first good through imports. This results in benefit

Acco330 Cost management accounting Case Study Example | Topics and Well Written Essays - 1250 words

Acco330 Cost management accounting - Case Study Example The company has grown a lot during the past couple of decades despite changes in the industry which contracted the size of the industry from 350 to 42 furniture producers in the Ontario region. The firm had been operating smoothly for many years, but as it grew the company learned the importance of accounting work. Prior to 1997 the company had only utilized a bookkeeper who did not create budgets of other financial reports. In that year the company had major setback due a diminish profitability. This paper provides various business analyses in order to determine the root of the problem and find a solution to the problems at PFC. One of the major strengths of the company is the quality of its products. The management team of the company has formed a corporate culture in which the employees are committed to producing top quality merchandise. Strength of the company is the simplicity of its operation. The company only produces two types of products. This allows the firm to keep its cost down, lower its inventory, standardize production, and achieve economies of scale. A glaring weakness at PFC has been the lack of accounting work prior to 1997. The company also experience in 1997 other problems such as higher wages costs and a change in supplier which lowered the quality of its raw materials. The profitability of the company decrease significantly and the company was not able to properly manage its yearly budget due to the lack of experience of experience dealing with formal business reports. The firm should have updated the progress of its budget on monthly or quarterly basis in order to make the necessary adjustment to meet its financial goals. The company has a tremendous reputation in its domestic marketplace. The firm could increase its product offering to increase its sales. Another opportunity for the company is to export its products to the

1906 British General Election Essay Example for Free

1906 British General Election Essay The Liberals lapped on the conservatives weaknesses, and used that to their strengths. The leadership of Campbell-Bannerman proved as a success by throwing out accusations towards the Tories, like their methods of barbarism and ‘Chinese slavery.’ They also had young, dynamic MP’s and the gaining of Winston Churchill. The liberals opposed the tariff reform and supported free trade like many working class voters. The Tories had won 334 seats in the 1900 election but that went down to 157 seats in the 1906 election, which is a loss of 177 seats. But on the other hand in the 1900 election the Liberals had 187 seats but by 1906 election they had gone up to 401 seats, which is a gain of 214 seats! The Conservative party introduced two new acts just before this General Election which decreased their popularity. The Education Act of 1902 was an attempt by the ‘Tories’ to improve national efficiency: Britain must improve the health and well-being of the nation if it was to remain a leading world power. The act abolished school boards, which meant that taxpayers funded primary school education. Although this was a successful policy, (attendance increased from 94,000 in 1905 to 200,000 by 1914) it angered non-conformists who were outraged that their taxes were being used to fund church schools. In fact, the Act was branded Rome on Rates, as the Catholic Church was benefiting from taxes being paid by anti-Catholic citizens: Balfour soon had to control a revolt as 7000 people refused to pay their taxes. This rebellion shows just how unpopular this act was and reduced the amount of support for the Conservatives. The Conservative party also had a ‘Laissez Faire’ attitude, which means ‘you are on your own’ with your health and wealth. Booth and Roundtrees studies showed that 1/3 of the population were in Poverty and in the Boer War soldiers were declared to unhealthy to fight. The Non-Conformists were also outraged by the Licensing Act of 1904, which aimed to reduce the number of pubs in areas where they were not needed. However, the government paid compensation to the brewers whose pubs were closed down which angered voters as the brewers were receiving unnecessary government funds. This act, The Brewers Bill was another attempt by the Conservatives to introduce reform,  which ended in their popularity decreasing in the 1906 election. These acts were important, not only because they weakened Conservative support but also because they gave the Liberal party new policies to increase popularity: they promised to reverse the Education and Licensing Acts, which made them more attractive to Non-Conformists. The reforms gave the Liberal party strength: whereas in 1900, they had been split over the issue of home rule and had suffered from faddism. The first major event that had an impact on the general election of 1906 was the Boer War. There are a number of reasons why the Boer War occurred, the first being Joseph Chamberlains appointment as colonial secretary whose job it was to strengthen the empire. South Africa was important in these plans as it had the most valuable land on the continent not only because of its trading location but also because of the recently discovered Witwatersrand goldfields growing wealth. Agreements in 1881 and 1884 gave the Boer states independence but they faced interference from imperialist Britain which escalated hostilities. These and other factors eventually led to war with the Boer states. Views were split on the subject but as the war went on the Conservatives were being increasingly blamed for their military inexperience. The war also allowed the Liberals to start a revival as it took views off the internal cracks in the party and gave it a united front as most Liberals disagreed with the war. The Boer war also created other issues for the Conservatives. There were 50,00 Chinese workers in South Africa (or also as it is known as ‘Chinese Slavery’) and despite the Conservative government having little to do with it the Liberals could portray them as exploiters of workers due to the long hours, poor pay and lack of rights they had. This harmed the Conservatives reputation with middle class voters because of the humanitarian issues (methods of barbarism) but more importantly badly damaged their reputation with working class voters because not only did it close off potential job opportunities in South Africa but also made many worried that they may implement the practice in Britain. Another major event that had an impact on the election was the retirement of Lord Salisbury who had been influe ntial in the revival of the Conservatives and the alliance with the Unionists. Salisburys successor, Balfour can be seen as another reason for the revival of the Liberal Party. As soon as Balfour was appointed the Unionist alliance began to break. Balfour is partly to blame for Chamberlains attempt to implement  the tariff reform in 1903. Although Balfour had little to do with it he failed to stop Chamberlain putting the reform forward which led to many people questioning his authority. This controversial policy split the unionist alliance so much so that many voters turned to the Liberals. The split was in three ways. ‘Whole Hoggers’ who supported the tariff reform fully. There were ‘Free fooders’ whom were mostly Liberal Unionists where they supported free trade and absolutely hated the idea. Then finally there were the ‘Balfourites’ who tried to create peace throughout the party. The reform stated that all non-British (and British Empire as well just pay lower taxes) colonies should have to pay tariffs on imports into Britain. But free trade was indented into British society and nearly all voters were against the idea as no one wanted to pay more for the same products. Another damaging misestimate by Balfour was the decision not to take any action on the Taff Vale incident. The railway workers on the Taff Vale railway went on strike in 1900. The management replaced them with National free labour association workers and then took the union to court for damages. The judge ruled in favour of the company which angered thousands of trade union members who wanted change but by 1905 the Conservatives had not taken any action whereas the Liberals and Labour were supporting change. Balfours successive miscalculations with this series of events led many to change their allegiances and angered many, none more than the working class who were becoming increasingly important. However it was not just Conservative weaknesses that caused the Liberals to win a victory in the 1906 general election, but also Liberals renewed strength. Henry Campbell-Bannerman, Herbert Asquith and William Gladstone are all acknowledged as great leaders and also with more dynamic MP’s, ( David Lloyd George, Herbert Samuel, Winston Churchill) while the Conservatives kept making mistakes the Liberals were gaining support, creating policies the public supported and forming alliances such as the Lib-Lab Pact. (The Liberal Party agreed to withdraw parliamentary candidates in some constituencies where the Labour was also standing in order to make sure the anti-Tory vote was not split.) And with the mess of the conservatives the Liberals promised to introduce social reforms. Overall, I think the statement is valid, as the Tories had their chance to show the public what they had to offer, but they failed and they wanted to have something new and  fresh. The Liberals took the Conservatives weaknesses to their advantage and won! With their fresh new MP’s it looked like the government, the future looked bright for the people in poverty.