Perfect Competition and Monopoly Essay Example

Perfect Competition and Monopoly Essay Perfect Competition and Monopoly (a) I. Explain perfect competition and monopoly market structures, and identify the key factors that distinguish them. Perfect Competition Market In economic theory, the perfect competition is a market form in which no producer or consumer has the power to influence prices in the market. According to the website wordIQ. com, in order to classify the market is a perfect competition market, the market must match below criteria: 1. There are a large number of small producers and consumers on a given market 2. None of the producers or consumers can influence the price on their own (ie. Price takers) 3. Goods and services are perfect substitute (ie. The goods or services is homogeneous) 4. All resources are perfectly mobile 5. There is no transaction cost 6. The price is determined at the level that equates supply and demand, and moves instantaneously to equilibrium Monopoly Market Structure A monopoly market structure is completely different from the perfect market structure. It is a persistent market, with one and only supplier of the particular product or service. Since there is only one supplier, it can control the supply level, and therefore, it has the power to influence prices in the market. Key factors that distinguish Perfect Competition Market and Monopoly Market Structure There are three main factors to distinguish a Perfect Competition Market and a Monopoly Market structures, which are seller entry barriers, number of sellers, and the nature of the products. Seller entry barrier is one of the key factors. For Perfect Competition market, there is no or little barrier. We will write a custom essay sample on Perfect Competition and Monopoly specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Perfect Competition and Monopoly specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Perfect Competition and Monopoly specifically for you FOR ONLY $16.38 $13.9/page Hire Writer For seller entry barriers, they include government regulations, patents, import/export restrictions or large investment and start up costs. According to Sloman and Norris (1997), there is complete freedom of entry for firms and established firms are unable to stop new firms entering the market. Number of seller is also a factor to determine whether the market is a perfect competition market or a monopoly market. For a perfect competition market, the number of seller in the market is one, and there is no other competitors in the market. On the other hand, there are many sellers in the market, and each seller is competing against each other. Also, since there is a great competition in the market, it is more difficult to gain market share than it is in the monopoly market. The nature of the product/service is another factor to distinguish between these two market structures. According to Duffy (1993), in the perfect competition market, the products sold as homogeneous since there is no differentiation between what the firms sell, and consumers are able to buy same product from many different sellers, at a similar price. However, in the monopoly market, the product is only available from a particular seller, and buyer cannot buy the product from other sellers. II. Choose two different industries from your home country representing perfect competition and monopoly, and identify their key characteristics in relation to the factors used to differentiate between the market structures. â€Å"Yum Cha† Market in Hong Kong Food and Beverage market is one of the examples of Perfect Competition markets in Hong Kong, and there are many businesses in this market. The businesses in this market include restaurants, fast food stores, pubs, etc. Yum Cha† is synonymous with eating Dim Sum, and it is a Cantonese Cuisine, which is very popular in Hong Kong, therefore, the â€Å"Yum Cha† market is very large in Hong Kong. To prove that the â€Å"Yum Cha† market is a perfect competition market, three factors will be used, which are seller entry barriers, number of sellers, and the nature of the products. For â€Å"Yum Cha† Market, seller entry barrier is very little. To setup a restaurant in Hong Kong, entrepreneur need to ensure the business meets the hygiene and fire safety requirements, and apply the license from the government. Apart from the required government license, there is no other license required. There is a large number of Cantonese Cuisine restaurants in Hong Kong, and it is another factor to identify that this is a perfect competition market. The nature of product in this market can also prove that this is a perfect competition market. The product is this market is homogeneous, and the dim sum served by each restaurant is similar. Consumers can eat similar dim sum at different restaurants, at similar price. Public Buses Market in Hong Kong Unlike Australia, most people in Hong Kong use public transport for their daily life, since Hong Kong is a small place, and driving in this place involves many obstacles, such as traffic jam problem, difficult to find parking spaces, etc. Public buses are one of the most common public transport in Hong Kong, and public buses market is an example of monopoly markets in Hong Kong. To prove this is a monopoly market, previously identified key factors will be used. There is a big entry barrier for this industry, and it is almost impossible for new entrant to this market. There are three bus service providers in Hong Kong, and each of them serves different territory. For example, Kowloon Motor Bus (KMB) Company serves Kowloon and New Territories. KMB has the exclusive license from the Hong Kong Government, and it has rights to provide bus services, subject to approval from the government. Although KMB has the right to operate and provide services, it is monitored by the government, and government applied many restriction to them, such as routes, fares, service hours, fleets, etc. With the exclusive licenses and many government restrictions, it makes a big barrier for the new entrant to this market. As mention, KMB is the only bus service provider in Kowloon and New Territories, therefore, the number of service provider is one, and this meets the requirement of being a monopoly market. For the nature of product, there is no buses allowed to be operated in Kowloon and the New Territories, therefore, this service is unique in the area, and bus users cannot choose the service from other providers. III. Discuss (with examples) how the monopolist can practice price discrimination Price discrimination is a pricing technique that is used by monopolist, used to maintain an economic profit. With this technique, seller charges different customers different prices for the same product, not justified by cost differences. For example, mobile phone service provider, â€Å"Three Hong Kong†, is the exclusive official supplier of Apple iPhone 4 in Hong Kong. In other words, the market for iPhone 4 is a monopoly market. â€Å"Three Hong Kong† is applying price discrimination technique in the price setting of iPhone 4. For example, for the mobile phone users with high volume usage, the price of the handset is lower than the users with low volume of usage. IV. Using your case study of monopoly provide an argument for and against monopoly. Argument for monopoly In the monopoly market, there is no competition in the market, and businesses do not need to lower their prices to compete with competitors, and this can ensure that the businesses would able to make an acceptable profit and to provide reasonable level of service to their customers. Many monopoly market is monitored by the government or other government agencies, and this can ensure the services or goods are of reasonable level of quality. Also, there would be a way for the customers to make complaint against the company. Argument against monopoly One of the argument against monopoly is the market is lack of competition, and the monopoly business does not have motivation to make any innovation to improve its product or service. Also, in the monopoly market, business has power to influence the supply level and have great influence to affect the price level. In this structure of market, consumers cannot choose their preferred suppliers and have no power to influence the price level. (b) I. Choose a case study from your home country where an externality exists in a current market. Illustrate the situation and the resulting deadweight loss in a diagram and discuss ways that your government has addressed the presence of negative externalities in the market. Petroleum industry is an example of industry with externality in the market. There are many petrol stations in Hong Kong, with different brand names, and we assume that this is a perfect competition market. If there is no externality in this market, we would conclude that the private cost that customers pay is same as social cost, and the private benefit is same as the social benefit gained. However, there is social cost in this market, which is the air pollution. Air pollution is a serious problem in Hong Kong today, and government is trying very hard to improve this problem. There are many sources of the air pollution problem, and the use of private car is one of the sources. Air pollution also indirectly increase other social costs, such as health problem. If we take into account of the social cost, the market is inefficient. The diagram below illustrate the problem. In the diagram below, if we do not take into account of social cost, the price would be at Pp and quanityt would be at Qp. However, if we take into account of social cost, the price would be at Ps at quantity of Qs. For gas station to sell, the marginal social benefit must exceed the marginal social cost. The government has addressed to this externality by applying taxes on each litre of petrol sold. With this petrol tax, people are discouraged to drive their own car as transport, and this would help to minimize the pollution problem. II. Suggest other options for dealing with negative externalities in your case studies (relate this back to your answer in part (i)). Other options for dealing with air pollution can be enforce car owners to send the cars to have regular inspection on the emission control system, and this can ensure all vehicles on the road would not cause great problem to air quality. Also, the government can impose toll on some main roads or highways, and this can discourage people to drive their own cars. And this would help to lower the air pollution problem. WordIQ website 2010, Perfect Competition Definition, accessed 16 August 2010, . Duffy, J. , (1993), Economics, Cliffs Notes Inc, USA. Sloman, J Norris, K. , (1999), Economics, Prentice Hall, Australia.

Law

Law Kathy's Death-trap Party-Pad In the case "THE PARTY" many legal outcomes are possible. Firstly Kathy Pawluck, is entitled to sue on the grounds of trespass to reputation. Under this tort Kathy can pursue a Defamation lawsuit against the student editor of DSAC bulletin for Libel, (written) publishing a false statement about her in the DSAC bulletin, which was detrimental to her reputation. Under the three part test that may be conducted: (a) Was it false? (b) Was it published? (c) Was it detrimental? For the editor to make such a comment of "positive proof now exists that Kathy is engaged in fraudulent." He did not have qualified privilege to make these malicious false statements. Kathy may also hold DeVry Canada Inc. for vicariously liable for the actions of the editor.As for the party that took place at Kathy's house, Keith, Peter and Alan can sue her for being negligent in her social setting.English: Welcome to Kettles Lane The Notice states...By not tightening the banister or fixi ng the exposed light socket, Kathy is very much demonstrating the idea of negligence Even though Kathy may have been unintentional in causing injury to Alan, who in turn injured Peter, according to the thin skull rule- Kathy must take her victim as she finds them. As well all three individuals(Alan, Peter and Keith) must prove to the courts that Kathy is negligent under general rule: 1. That the Defendant owed them a duty of care.2. That the Defendant breached that duty.3. That the Defendant conducts caused damage.Another test that can be used to help courts "establish the standard for measuring acceptable behaviour is the concept of the reasonable person test"(Yates, pg 75) This test will allow the courts to see if the actions taken by Allan to save Keith from falling were reasonable or not.As...

SEO Content Strategy How to Skyrocket Your Traffic By 594%

SEO Content Strategy How to Skyrocket Your Traffic By 594% SEO moves fast. Its an ever-changing discipline where what worked six months ago, might be completely out of date. However, there are some fundamentals that stay more or less the same. When was first getting started, we knew we needed to attract the right kinds of customers. In order to pull those customers in, we also knew we needed to capture valuable search traffic. That led to a lot of research. Here are some of the basic strategies and tactics that guided our success: Focus on publishing compelling, quality content that is uniquely different and more valuable than anything else out there. That usually means its long-form content. Use the keywords your audience is searching for. Search engines understand synonyms and similar  terminology, so using related  keywords in multiple pieces of content helps the bots know what topics your site covers. That said, focusing on keywords for each piece of content you publish still matters. Offsite references, reviews, and social links play a role in how your content performs on search engines. Inbound links to your site are still important, and so is a logical sitemap with  internal linking among  pages. Content freshness matters. Keeping your content up to date helps search engines  understand that your site is accurate today. SEO Content Strategy: How to Skyrocket Your Traffic By 594%And of course, any SEO strategy should work hand-in-hand with a basic content strategy: Know your audience. Know your business. Know your goals. So lets see how this  sort of SEO content strategy really plays out  with a deep dive of how we do it at . Results  From Our SEO Content Strategy (Or Simply, This Stuff Works) While there's a lot to  SEO, we primarily focus on applying keywords to compelling, quality content. There's not much more to it than that. And it's working: That's our 594% increase in organic search traffic from January 2015 through December 2016. Aside from some seasonal dips, it's mostly trending in the right direction. This screenshot was grabbed from our Moz.com account. Those results have helped us reach a larger audience, bringing in more than 150,000 email subscribers and increasing our customer base. SEO was one tactic  of our content strategy that contributed to these results. We had a lot of growth with our marketing calendar itself that boosted these results beyond the SEO tactics you're reading about now. But it all adds  up in the end. What It Is And What It's Not Did you know some folks in the SEO industry have actually talked about changing the term from  search engine optimization to optimizing content for discovery and conversion or simply OC/DC? SEO has become an infamous initialism some people  relate to content targeted at ranking for robots instead of answering real people's questions. That is exactly what a great SEO content strategy is not. At least, that's not how we got  the results we saw at . OCDC compared to SEO with Google Trends shows which term is forecasted to stick around. While the term "OC/DC" hasn't widely caught on, the idea is perfect for setting up your SEO content strategy. As Sean Jackson from Copyblogger puts it: Optimizing Content for Discovery and Conversion, or â€Å"OC/DC† for short, encapsulates this idea of amplifying the overall reach and results of content creation. Sean goes on to say there are two main aspects of OC/DC: On-site optimization is all about publishing  awesome stuff in the first place. Interestingly enough, Sean didn't really cover growth hacks to optimize your content specifically for conversions, but this is definitely something we do  at to turn traffic into subscribers. External optimization involves optimizing your content not only for search engines, but for tons of other referral sources, too. Republishing, repurposing, and distributing your content all fall within external optimization. Essentially,  Sean is spot on with this idea: Your SEO content strategy is not about thin content targeted at appealing to robots, rather, it's about publishing timely, compelling content your audience is seeking, and helping them find it. #SEO is publishing timely, compelling content your audience is seeking, and helping them find it.Let's combine everything you just learned into the three  steps you'll use  to  plan and execute your strategy: 1. Research And Target Keywords Relevant To Your Niche Start by brainstorming the core topics for which you'd like to be known for. Since we're talking through 's story, here's how we did it: is a marketing calendar for everything- blogging, social media, ads, e-books, brochures- you name it, you can plan it with . We could talk about content types... but it makes more sense for us to target keywords around marketing strategy, planning, and that sort of thing to help you gals and guys doing the work execute more efficiently than ever. Finding your marketing niche, especially in super broad industries, helps you hone in on your audience's needs really easily. This topic definition focused our vision from any willy-nilly marketing topic to purely marketing strategy, planning, and execution- all things our audience can do even better when they use  . After you have the topics, it's time to find your keywords. First, watch this awesome video from Rand Fishkin at Moz to get started: Then put everything you just learned into action: Enter your topics into Google's keyword planner tool and check out the keyword ideas tab. That shows you a ton of related terms people are searching for. Select the best related keywords and start a list. Words with  low competition will catch your eye as opportunities. Those are keywords  people are searching for, but there isn't a hefty amount of content available to answer their questions. From here, whip out SEMrush's keyword research tool to understand if the keyword is predicted to grow in popularity (making it worth your time to target), gauge your competition, and get a feel for the difficulty. SEMrush's keyword research tool is a handy way to understand if it's feasible to target certain keywords and helps you find better related terms. Bonus: Combine your data from Google's keyword planner and SEMrush with Moz's keyword difficulty tool. For us, when a keyword is in the low 50s for a difficulty percentage, we rank well. From here, we took Brian Dean's  advice and  found keywords that our audience would use to find as a tool for planning your marketing with a calendar, as well as the related keywords for our niche. Product keywords: To clarify that a bit, there are some keywords that we found people search for like  marketing calendar tool that show the searcher's intent is on finding an app like . We should show up in their search results for these sorts of terms, so we're creating a landing page that provides helpful advice on using a marketing calendar, then ends with information about how fills that need. These keywords are very important because folks searching for these words are set  on buying. If we can help searchers find as a solution for these terms, we have the opportunity to convert searchers into paying customers. It's demand generation. Does your SEO content strategy focus on commercial intent? Get buyers, not just traffic. Here's how.Niche keywords: This list is perfect for blog posts with terms like  social media strategy template. That keyword is a core element of , providing a template of how to share content more than once on social media. Yet when we target this keyword, the goal is to provide a sweet download that helps our readers plan this on their own. So these words are great because we know a need depending on the popularity of the keyword, so we can mention how is helpful.  But really, these terms are usually the ones the doers search to learn how to do the work on their own without buying a tool like . They are perfect keywords to target, however, because we can provide helpful advice on how to do it on their  own, but if they just used , their lives would be even easier by consolidating their tool base thus saving 30 minutes for every piece of content they share. See how that works? Recommended Reading: Your Ultimate Content Marketer's Guide to Keyword Research 2. Plan To Execute Your  SEO Content Strategy So you have a big list of keywords you could target with your content.  Now it's time to plan how you'll actually accomplish your SEO content strategy to prioritize your projects and make execution a breeze. There is a traditional approach for marketing project management that will help you do just this: Initiate Your Project Your SEO content strategy is made up of multiple projects. The first step is prioritizing your keywords according to your goals: Start With Your Goals We have three core marketing goals at that all build upon one another.  Focusing on SEO helps us meet all of those goals: Grow traffic: Enabling our audience to  find through search engines, guest posts, and republished content helps us grow our traffic. Increase subscribers: The content we publish on our blog, for the niche keywords specifically, always contains free downloadable content in exchange for an email address. In that way, we optimize our content not only to be found, but to also convert readers into subscribers by providing valuable bonus content. Get more customers: The content we publish that targets the product keywords helps us turn readers into customers by showing the value provides as a marketing tool. From the get-go, it just makes sense for us to prioritize SEO as a valuable component of our overall content strategy. That said, certain keywords have more impact on those goals than others. For us, it makes sense to focus on both product and niche keywords. Here's what to do: Prioritize each list of keywords according to importance for your business to help you reach your goals. Take a hard look at the average monthly searches, competition, and difficulty, and choose the ones that will be easiest for you to rank for now. Select the top 15 keywords from each list to have 30 total keywords to target in your first  project. Define Your Content Types You could turn those keywords into a  million different content formats, right?  For each keyword, determine the best content type you'll use to rank for that keyword. At , we specifically think about the keywords first, then apply our knowledge of why our audience is searching for that term to the process. That helps us choose the right content type for each. Product: Think e-commerce pages, landing pages, and feature pages. These aren't necessarily best for blog posts because folks searching for these terms are likely ready to buy. Use the best content types to help you sell your product or service. Niche:  Think more traditional content marketing like blog posts,  landing pages, templates, and tools. Pro Tip: Think about the content types that work best for your audience- not just what you can do in-house with your current resources. Plan How You'll Execute Your Project Ask yourself, "Who's doing what, and how will they do it?" Resources:  Take people, tools, and budget into account: How you'll actually create the  content. Schedule:  Plan to publish  two pieces of content each week. That'll help you knock out your first project in about two months while staggering the workload to not overwhelm your schedule. Tasks:  Look at each piece of content you'll create, and break it down into what needs to be done. It's like a workflow. If you have team members, meet with them to understand where their skills will come in handy. Calendar: Plan your content on your marketing calendar, and add in the tasks for your workflow to nail every deadline. 3. Create, Publish, And Share Your Optimized Content Google's best results on  SEO content strategy suggest  tons of ways to optimize your content  as you create and share it.  Here are the main things we focused on to grow our #1–3 search results by 248%: Focus on Compelling, Quality Content Yeah, I know how many more times you can hear that before you go nuts. But it's a lot easier said than done. One of the top posts on this topic by Julia McCoy on Scoop.it suggests that brands like BMW, GE, and Red Bull are focusing on engagement tactics that are also helping people find their content. And it's no surprise that Neil Patel would say something similar with his take on interactive content reducing your bounce rate: Engagement and interactive content go hand in hand, and we’ve known it for quite a while. Interactive education was originally studied at home and schools even before the Internet was a thing. Let me define interactive education: Interactive education is teaching that requires participation from students. Interactive content, as we’ll soon see, is the same thing- just swap out students for readers. So while Neil is focusing on bounce rate,  it isn't that far of a leap to suggest  that focusing on engagement as a tactic to reduce bounce rate keeps readers  on your site longer, helping them understand your content is awesome and influencing them to share or convert. The more awesome it is, the more times it's shared. The more that happens,  you'll see more backlinks to your site. All of that is a good thing for SEO. For , engaging content is actionable: Tips and advice to plan better, write better, share better- and all of that with free downloads to help you remember the tips you learn when you're ready to implement the advice. Write Long-Form Content We started experimenting with long-form content in February 2014. In fact, Garrett did a whole little study with our data back then to share the results:  5 Things That Will Change Your Mind About Long Form Content Marketing. It's no guarantee that search engines will rank long-form content that's about 2,000 words higher in their search engine results pages (SERPs) than a post that is around 500 words. But there is a lot to be said for the quality and depth of longer content that seems to complement the previous point on quality. As Neil Patel puts it in another article on the KISSmetrics blog: My number-crunching, data-loving self has come to the conclusion that search engines and people are really into long content. It converts better, shares better, looks better, and just is better. But only to a point. I don’t want you to grovel in guilt or give up on blogging, just because you can’t write 2k-word articles. In an ideal world, we’d all be churning out 2k-word masterpieces. But in the real world, you don’t have to write 2,000-word articles. That said, even when we recently published a blog post that reiterated that blog post length doesn't matter, it is now just part of our content culture to provide long-form, detailed, and actionable content: Jason's on to us. We like long blog posts because they go way beyond scratching the surface to provide super actionable advice. The results have been great for us, and we're going to keep with it. Build Internal Links You never know which post  will be the very first that someone sees on your blog. So we backlink to what we determine are the most important pages on our site from all of our new posts. And you know what? Those pages that get linked to all the time are now some of our highest viewed and best converting on the entire website. Internal linking is supposed to help search engines cruise around your site. We see this as an opportunity to focus on our audience, however, and direct them from new posts to some of the best content we've ever published. Use the Keyword in Your Content We keep  this very simple: Page title Meta description URL Headline Image name and alt (mainly for organization) At least a few times in the body copy (including in subheadlines) There are many times when we let the context of the post speak for itself  without changing the verbiage to jam the keyword in there a few more times.  Search engines are smart and can read deep into context- you don't necessarily need every word in your long-tail keyword in the exact order. In fact, Brian Dean, the wizard behind Backlinko, pulled together a bunch of stats to look for in your on-page SEO that you can focus on right now: Source: On-Page SEO: Anatomy of a Perfectly Optimized Page – Infographic These are all things we've taken into account at to boost our SEO, too. It definitely works! Understand Latent Semantic Indexing Once you understand basic keyword targeting, digging into latent semantic indexing is the next step. It's a term describing the process search engines use to understand the relationships and context between related keywords. For example, let's say you're writing a post about Chevy cars. If you included some text about the Impala and the Cruze, search engines can infer those are both types of Chevy vehicles. If your goal was to create a really comprehensive post about Chevy vehicles, you might include a subheader for each different model. Search engines would then be able to see your page thoroughly covers its topic. Therefore, it would be more likely to rank well and drive traffic. Here's how to put this principle into practice. Find terms related to your primary keyword. These can be related terms you find using Google's Keyword Planner. LSI Graph is another great free tool that can help uncover related keywords, based off of one primary term. Include those terms strategically in your content. Section subheaders are one logical place for your LSI keywords. Weave them naturally throughout your content as well where it's natural and appropriate. That covers the basics of what you need to know. Recommended Reading: How to Improve Your Keyword Research With Latent Semantic Indexing Share Your Content By  sharing, I mean optimizing your content for your readers to share it  while distributing it yourself  to reach more people (remember that OC/DC thing?). First, we optimize our content to help you share it with social media  buttons and . We also use the social queue in to help us share our content with our followers. Sharing our content more than once has helped us get 3,150% more traffic. Content promotion  including email distribution is a huge driver of traffic for us to keep our audience coming back. When we reference other folks' awesome content in our posts, we let them know through outreach marketing. We help our guest bloggers promote their content by providing helpful tips after their posts publish. All of these techniques help us  gain the visibility our content needs to be shared, which grows our traffic and helps search engines understand its value. Claim Unlinked Mentions For Your Content Once you've started publishing content, getting rankings, and growing your brand presence, people are going to start talking to you. And that's awesome. However, sometimes people might forget to link back to your content when they're mentioning your stuff. Those missing backlinks represent a missed opportunity to drive even more referral traffic and improve your search engine rankings. An easy way to monitor mentions is to set up a Google Alert for your brand name, and some terms related to your industry. Here's a quick video that'll show you how: Now, any time those terms are mentioned on the web, you'll get an email notification. Check those mentions to see if they include a link to your site. If they don't, find the contact information for those sites. Then, send them a quick email thanking them for the coverage, and ask if they'd consider adding a link. Here's some sample email text you can copy and paste: Hi,   My name is [INSERT YOUR NAME], and I'm the [INSERT POSITION] at [INSERT COMPANY]. I noticed you mentioned us on your site here: [INSERT URL] However, we noticed the link to our [HOME PAGE/BLOG POST] is missing. Would you consider adding a link to make it easier for your readers to find us? Here is the URL: [INSERT URL] Thanks for mentioning us on your blog! Our team appreciates the coverage. Best, [INSERT SIGNATURE] Most of the time, people will be glad to add in the link. Since they've mentioned your company, they have to be interested in what you do, right? Here are some additional tools for finding unclaimed mentions: BuiltVisible's free Link Reclamation Tool. BuzzSumo's monitoring and alerts can track unlinked mentions (and email you more detailed reports than Google Alerts). It's a paid tool, but it's indispensable for our  team. This guide from Moz  and this one  from Ahrefs  are packed with more detailed information on turning brand mentions into links. OK, Now Go Execute Your Plan Here is our best advice to get started on your  content creation process  while taking into consideration everything you just learned about optimizing your content: Angles: Know exactly  what you'd like the outcome of your content to look like. A great angle is appealing to real readers while targeting a keyword just helps them find your content. This is where the compelling nature of your content comes into play. Outlines: Stay on point in your content by beginning with an outline. This is also a great way to make sure you cover your angle. Headlines: Write emotional  headlines. There is some research out there to show that a variation of your keyword in your headlines  to help them feel less like search engine bait is a good thing. Introductions: Focus your first 100 words on drawing the reader in. Start with interesting facts, stories, anecdotes, and similar hooks to keep your readers reading. Brian Dean suggests using your keyword at least once in your introduction. Body: Follow your angle and outline and write your content. Use your keyword naturally. Take Julie's advice:  How To Write A Blog Post: Your 5-Point Checklist To Rock A Perfect Post. Calls to action:  Provide free content in exchange for email addresses and include calls to action for hard sales of your product or service. You're blogging to make money; don't forget to ask for it. Recommended Reading:  4-Step System For Writing A Great Blog Post, Even If You Have Writers Block What Doesn't Work (And Other Lessons Learned) Knowing what worked is all fine and dandy.  But we made a few mistakes you can learn from and avoid ever making in the first place: Adding in keywords after the post is written: Boy, this is super tough and feels like keyword stuffing. It's great to write posts that cover an idea no one has ever searched- that's thought leadership. Just know in your head that thought leadership is the point and adding in a keyword here and there may just make it awkward. Guest bloggers: It's super great to help them know exactly which keyword to use and your expectations before they get too far along. See point #1 for why. Headlines: Having your keyword in your headlines is important. But it's not worth the risk if you make it unreadable for humans. Don't be afraid to use a synonym for your keyword in your headline if you have to because your primary audience is, and will always be, people over robots. To top it off, here are the things I want to target in the near future to improve even more: Choosing the right keywords faster: I've been known to drag my heels on certain content,  searching for a millennium for the perfect keyword. It is a super important process, but we plan to publish for a long time to come. So it's easiest to just pick a few and run with  them now to keep us moving. Improving older content: There are tons of ways to optimize the content that's already published on your site. Lately, I've been researching the Google's 2oo ranking factors in a list from Brian Dean and plan to check out no-follow links, headlines, last updated dates (freshness), and just plain old better on-page optimization in old posts. More product-centric landing pages for demand generation: There are lots of product keywords out there that people could use to find . I'd like to target  all of them with dedicated features pages and landing pages. More super long landing pages because we know they work: Our blog posts convert readers into subscribers really well. But. Our landing pages perform even better. That said, we're going to publish more keyword-targeted landing pages with free offers to convert readers into subscribers. (By the way, some of those landing pages are only able to be found by search engines, so that tells you how much we rely on the robots to help people find our content.) More interactive content and tools:  You guys love the  headline analyzer. It's the #1 search result for that term. So it would make sense to bring you more interactive content we know you'll love. Good luck as you get started with your SEO content strategy.  And please, if you know of other marketers who may benefit from this information, please share it with your friends. SEO Content Strategy How to Skyrocket Your Traffic By 594% SEO moves fast. Its an ever-changing discipline where what worked six months ago, might be completely out of date. However, there are some fundamentals that stay more or less the same. When was first getting started, we knew we needed to attract the right kinds of customers. In order to pull those customers in, we also knew we needed to capture valuable search traffic. That led to a lot of research. Here are some of the basic strategies and tactics that guided our success: Focus on publishing compelling, quality content that is uniquely different and more valuable than anything else out there. That usually means its long-form content. Use the keywords your audience is searching for. Search engines understand synonyms and similar  terminology, so using related  keywords in multiple pieces of content helps the bots know what topics your site covers. That said, focusing on keywords for each piece of content you publish still matters. Offsite references, reviews, and social links play a role in how your content performs on search engines. Inbound links to your site are still important, and so is a logical sitemap with  internal linking among  pages. Content freshness matters. Keeping your content up to date helps search engines  understand that your site is accurate today. SEO Content Strategy: How to Skyrocket Your Traffic By 594%And of course, any SEO strategy should work hand-in-hand with a basic content strategy: Know your audience. Know your business. Know your goals. So lets see how this  sort of SEO content strategy really plays out  with a deep dive of how we do it at . Results  From Our SEO Content Strategy (Or Simply, This Stuff Works) While there's a lot to  SEO, we primarily focus on applying keywords to compelling, quality content. There's not much more to it than that. And it's working: That's our 594% increase in organic search traffic from January 2015 through December 2016. Aside from some seasonal dips, it's mostly trending in the right direction. This screenshot was grabbed from our Moz.com account. Those results have helped us reach a larger audience, bringing in more than 150,000 email subscribers and increasing our customer base. SEO was one tactic  of our content strategy that contributed to these results. We had a lot of growth with our marketing calendar itself that boosted these results beyond the SEO tactics you're reading about now. But it all adds  up in the end. What It Is And What It's Not Did you know some folks in the SEO industry have actually talked about changing the term from  search engine optimization to optimizing content for discovery and conversion or simply OC/DC? SEO has become an infamous initialism some people  relate to content targeted at ranking for robots instead of answering real people's questions. That is exactly what a great SEO content strategy is not. At least, that's not how we got  the results we saw at . OCDC compared to SEO with Google Trends shows which term is forecasted to stick around. While the term "OC/DC" hasn't widely caught on, the idea is perfect for setting up your SEO content strategy. As Sean Jackson from Copyblogger puts it: Optimizing Content for Discovery and Conversion, or â€Å"OC/DC† for short, encapsulates this idea of amplifying the overall reach and results of content creation. Sean goes on to say there are two main aspects of OC/DC: On-site optimization is all about publishing  awesome stuff in the first place. Interestingly enough, Sean didn't really cover growth hacks to optimize your content specifically for conversions, but this is definitely something we do  at to turn traffic into subscribers. External optimization involves optimizing your content not only for search engines, but for tons of other referral sources, too. Republishing, repurposing, and distributing your content all fall within external optimization. Essentially,  Sean is spot on with this idea: Your SEO content strategy is not about thin content targeted at appealing to robots, rather, it's about publishing timely, compelling content your audience is seeking, and helping them find it. #SEO is publishing timely, compelling content your audience is seeking, and helping them find it.Let's combine everything you just learned into the three  steps you'll use  to  plan and execute your strategy: 1. Research And Target Keywords Relevant To Your Niche Start by brainstorming the core topics for which you'd like to be known for. Since we're talking through 's story, here's how we did it: is a marketing calendar for everything- blogging, social media, ads, e-books, brochures- you name it, you can plan it with . We could talk about content types... but it makes more sense for us to target keywords around marketing strategy, planning, and that sort of thing to help you gals and guys doing the work execute more efficiently than ever. Finding your marketing niche, especially in super broad industries, helps you hone in on your audience's needs really easily. This topic definition focused our vision from any willy-nilly marketing topic to purely marketing strategy, planning, and execution- all things our audience can do even better when they use  . After you have the topics, it's time to find your keywords. First, watch this awesome video from Rand Fishkin at Moz to get started: Then put everything you just learned into action: Enter your topics into Google's keyword planner tool and check out the keyword ideas tab. That shows you a ton of related terms people are searching for. Select the best related keywords and start a list. Words with  low competition will catch your eye as opportunities. Those are keywords  people are searching for, but there isn't a hefty amount of content available to answer their questions. From here, whip out SEMrush's keyword research tool to understand if the keyword is predicted to grow in popularity (making it worth your time to target), gauge your competition, and get a feel for the difficulty. SEMrush's keyword research tool is a handy way to understand if it's feasible to target certain keywords and helps you find better related terms. Bonus: Combine your data from Google's keyword planner and SEMrush with Moz's keyword difficulty tool. For us, when a keyword is in the low 50s for a difficulty percentage, we rank well. From here, we took Brian Dean's  advice and  found keywords that our audience would use to find as a tool for planning your marketing with a calendar, as well as the related keywords for our niche. Product keywords: To clarify that a bit, there are some keywords that we found people search for like  marketing calendar tool that show the searcher's intent is on finding an app like . We should show up in their search results for these sorts of terms, so we're creating a landing page that provides helpful advice on using a marketing calendar, then ends with information about how fills that need. These keywords are very important because folks searching for these words are set  on buying. If we can help searchers find as a solution for these terms, we have the opportunity to convert searchers into paying customers. It's demand generation. Does your SEO content strategy focus on commercial intent? Get buyers, not just traffic. Here's how.Niche keywords: This list is perfect for blog posts with terms like  social media strategy template. That keyword is a core element of , providing a template of how to share content more than once on social media. Yet when we target this keyword, the goal is to provide a sweet download that helps our readers plan this on their own. So these words are great because we know a need depending on the popularity of the keyword, so we can mention how is helpful.  But really, these terms are usually the ones the doers search to learn how to do the work on their own without buying a tool like . They are perfect keywords to target, however, because we can provide helpful advice on how to do it on their  own, but if they just used , their lives would be even easier by consolidating their tool base thus saving 30 minutes for every piece of content they share. See how that works? Recommended Reading: Your Ultimate Content Marketer's Guide to Keyword Research 2. Plan To Execute Your  SEO Content Strategy So you have a big list of keywords you could target with your content.  Now it's time to plan how you'll actually accomplish your SEO content strategy to prioritize your projects and make execution a breeze. There is a traditional approach for marketing project management that will help you do just this: Initiate Your Project Your SEO content strategy is made up of multiple projects. The first step is prioritizing your keywords according to your goals: Start With Your Goals We have three core marketing goals at that all build upon one another.  Focusing on SEO helps us meet all of those goals: Grow traffic: Enabling our audience to  find through search engines, guest posts, and republished content helps us grow our traffic. Increase subscribers: The content we publish on our blog, for the niche keywords specifically, always contains free downloadable content in exchange for an email address. In that way, we optimize our content not only to be found, but to also convert readers into subscribers by providing valuable bonus content. Get more customers: The content we publish that targets the product keywords helps us turn readers into customers by showing the value provides as a marketing tool. From the get-go, it just makes sense for us to prioritize SEO as a valuable component of our overall content strategy. That said, certain keywords have more impact on those goals than others. For us, it makes sense to focus on both product and niche keywords. Here's what to do: Prioritize each list of keywords according to importance for your business to help you reach your goals. Take a hard look at the average monthly searches, competition, and difficulty, and choose the ones that will be easiest for you to rank for now. Select the top 15 keywords from each list to have 30 total keywords to target in your first  project. Define Your Content Types You could turn those keywords into a  million different content formats, right?  For each keyword, determine the best content type you'll use to rank for that keyword. At , we specifically think about the keywords first, then apply our knowledge of why our audience is searching for that term to the process. That helps us choose the right content type for each. Product: Think e-commerce pages, landing pages, and feature pages. These aren't necessarily best for blog posts because folks searching for these terms are likely ready to buy. Use the best content types to help you sell your product or service. Niche:  Think more traditional content marketing like blog posts,  landing pages, templates, and tools. Pro Tip: Think about the content types that work best for your audience- not just what you can do in-house with your current resources. Plan How You'll Execute Your Project Ask yourself, "Who's doing what, and how will they do it?" Resources:  Take people, tools, and budget into account: How you'll actually create the  content. Schedule:  Plan to publish  two pieces of content each week. That'll help you knock out your first project in about two months while staggering the workload to not overwhelm your schedule. Tasks:  Look at each piece of content you'll create, and break it down into what needs to be done. It's like a workflow. If you have team members, meet with them to understand where their skills will come in handy. Calendar: Plan your content on your marketing calendar, and add in the tasks for your workflow to nail every deadline. 3. Create, Publish, And Share Your Optimized Content Google's best results on  SEO content strategy suggest  tons of ways to optimize your content  as you create and share it.  Here are the main things we focused on to grow our #1–3 search results by 248%: Focus on Compelling, Quality Content Yeah, I know how many more times you can hear that before you go nuts. But it's a lot easier said than done. One of the top posts on this topic by Julia McCoy on Scoop.it suggests that brands like BMW, GE, and Red Bull are focusing on engagement tactics that are also helping people find their content. And it's no surprise that Neil Patel would say something similar with his take on interactive content reducing your bounce rate: Engagement and interactive content go hand in hand, and we’ve known it for quite a while. Interactive education was originally studied at home and schools even before the Internet was a thing. Let me define interactive education: Interactive education is teaching that requires participation from students. Interactive content, as we’ll soon see, is the same thing- just swap out students for readers. So while Neil is focusing on bounce rate,  it isn't that far of a leap to suggest  that focusing on engagement as a tactic to reduce bounce rate keeps readers  on your site longer, helping them understand your content is awesome and influencing them to share or convert. The more awesome it is, the more times it's shared. The more that happens,  you'll see more backlinks to your site. All of that is a good thing for SEO. For , engaging content is actionable: Tips and advice to plan better, write better, share better- and all of that with free downloads to help you remember the tips you learn when you're ready to implement the advice. Write Long-Form Content We started experimenting with long-form content in February 2014. In fact, Garrett did a whole little study with our data back then to share the results:  5 Things That Will Change Your Mind About Long Form Content Marketing. It's no guarantee that search engines will rank long-form content that's about 2,000 words higher in their search engine results pages (SERPs) than a post that is around 500 words. But there is a lot to be said for the quality and depth of longer content that seems to complement the previous point on quality. As Neil Patel puts it in another article on the KISSmetrics blog: My number-crunching, data-loving self has come to the conclusion that search engines and people are really into long content. It converts better, shares better, looks better, and just is better. But only to a point. I don’t want you to grovel in guilt or give up on blogging, just because you can’t write 2k-word articles. In an ideal world, we’d all be churning out 2k-word masterpieces. But in the real world, you don’t have to write 2,000-word articles. That said, even when we recently published a blog post that reiterated that blog post length doesn't matter, it is now just part of our content culture to provide long-form, detailed, and actionable content: Jason's on to us. We like long blog posts because they go way beyond scratching the surface to provide super actionable advice. The results have been great for us, and we're going to keep with it. Build Internal Links You never know which post  will be the very first that someone sees on your blog. So we backlink to what we determine are the most important pages on our site from all of our new posts. And you know what? Those pages that get linked to all the time are now some of our highest viewed and best converting on the entire website. Internal linking is supposed to help search engines cruise around your site. We see this as an opportunity to focus on our audience, however, and direct them from new posts to some of the best content we've ever published. Use the Keyword in Your Content We keep  this very simple: Page title Meta description URL Headline Image name and alt (mainly for organization) At least a few times in the body copy (including in subheadlines) There are many times when we let the context of the post speak for itself  without changing the verbiage to jam the keyword in there a few more times.  Search engines are smart and can read deep into context- you don't necessarily need every word in your long-tail keyword in the exact order. In fact, Brian Dean, the wizard behind Backlinko, pulled together a bunch of stats to look for in your on-page SEO that you can focus on right now: Source: On-Page SEO: Anatomy of a Perfectly Optimized Page – Infographic These are all things we've taken into account at to boost our SEO, too. It definitely works! Understand Latent Semantic Indexing Once you understand basic keyword targeting, digging into latent semantic indexing is the next step. It's a term describing the process search engines use to understand the relationships and context between related keywords. For example, let's say you're writing a post about Chevy cars. If you included some text about the Impala and the Cruze, search engines can infer those are both types of Chevy vehicles. If your goal was to create a really comprehensive post about Chevy vehicles, you might include a subheader for each different model. Search engines would then be able to see your page thoroughly covers its topic. Therefore, it would be more likely to rank well and drive traffic. Here's how to put this principle into practice. Find terms related to your primary keyword. These can be related terms you find using Google's Keyword Planner. LSI Graph is another great free tool that can help uncover related keywords, based off of one primary term. Include those terms strategically in your content. Section subheaders are one logical place for your LSI keywords. Weave them naturally throughout your content as well where it's natural and appropriate. That covers the basics of what you need to know. Recommended Reading: How to Improve Your Keyword Research With Latent Semantic Indexing Share Your Content By  sharing, I mean optimizing your content for your readers to share it  while distributing it yourself  to reach more people (remember that OC/DC thing?). First, we optimize our content to help you share it with social media  buttons and . We also use the social queue in to help us share our content with our followers. Sharing our content more than once has helped us get 3,150% more traffic. Content promotion  including email distribution is a huge driver of traffic for us to keep our audience coming back. When we reference other folks' awesome content in our posts, we let them know through outreach marketing. We help our guest bloggers promote their content by providing helpful tips after their posts publish. All of these techniques help us  gain the visibility our content needs to be shared, which grows our traffic and helps search engines understand its value. Claim Unlinked Mentions For Your Content Once you've started publishing content, getting rankings, and growing your brand presence, people are going to start talking to you. And that's awesome. However, sometimes people might forget to link back to your content when they're mentioning your stuff. Those missing backlinks represent a missed opportunity to drive even more referral traffic and improve your search engine rankings. An easy way to monitor mentions is to set up a Google Alert for your brand name, and some terms related to your industry. Here's a quick video that'll show you how: Now, any time those terms are mentioned on the web, you'll get an email notification. Check those mentions to see if they include a link to your site. If they don't, find the contact information for those sites. Then, send them a quick email thanking them for the coverage, and ask if they'd consider adding a link. Here's some sample email text you can copy and paste: Hi,   My name is [INSERT YOUR NAME], and I'm the [INSERT POSITION] at [INSERT COMPANY]. I noticed you mentioned us on your site here: [INSERT URL] However, we noticed the link to our [HOME PAGE/BLOG POST] is missing. Would you consider adding a link to make it easier for your readers to find us? Here is the URL: [INSERT URL] Thanks for mentioning us on your blog! Our team appreciates the coverage. Best, [INSERT SIGNATURE] Most of the time, people will be glad to add in the link. Since they've mentioned your company, they have to be interested in what you do, right? Here are some additional tools for finding unclaimed mentions: BuiltVisible's free Link Reclamation Tool. BuzzSumo's monitoring and alerts can track unlinked mentions (and email you more detailed reports than Google Alerts). It's a paid tool, but it's indispensable for our  team. This guide from Moz  and this one  from Ahrefs  are packed with more detailed information on turning brand mentions into links. OK, Now Go Execute Your Plan Here is our best advice to get started on your  content creation process  while taking into consideration everything you just learned about optimizing your content: Angles: Know exactly  what you'd like the outcome of your content to look like. A great angle is appealing to real readers while targeting a keyword just helps them find your content. This is where the compelling nature of your content comes into play. Outlines: Stay on point in your content by beginning with an outline. This is also a great way to make sure you cover your angle. Headlines: Write emotional  headlines. There is some research out there to show that a variation of your keyword in your headlines  to help them feel less like search engine bait is a good thing. Introductions: Focus your first 100 words on drawing the reader in. Start with interesting facts, stories, anecdotes, and similar hooks to keep your readers reading. Brian Dean suggests using your keyword at least once in your introduction. Body: Follow your angle and outline and write your content. Use your keyword naturally. Take Julie's advice:  How To Write A Blog Post: Your 5-Point Checklist To Rock A Perfect Post. Calls to action:  Provide free content in exchange for email addresses and include calls to action for hard sales of your product or service. You're blogging to make money; don't forget to ask for it. Recommended Reading:  4-Step System For Writing A Great Blog Post, Even If You Have Writers Block What Doesn't Work (And Other Lessons Learned) Knowing what worked is all fine and dandy.  But we made a few mistakes you can learn from and avoid ever making in the first place: Adding in keywords after the post is written: Boy, this is super tough and feels like keyword stuffing. It's great to write posts that cover an idea no one has ever searched- that's thought leadership. Just know in your head that thought leadership is the point and adding in a keyword here and there may just make it awkward. Guest bloggers: It's super great to help them know exactly which keyword to use and your expectations before they get too far along. See point #1 for why. Headlines: Having your keyword in your headlines is important. But it's not worth the risk if you make it unreadable for humans. Don't be afraid to use a synonym for your keyword in your headline if you have to because your primary audience is, and will always be, people over robots. To top it off, here are the things I want to target in the near future to improve even more: Choosing the right keywords faster: I've been known to drag my heels on certain content,  searching for a millennium for the perfect keyword. It is a super important process, but we plan to publish for a long time to come. So it's easiest to just pick a few and run with  them now to keep us moving. Improving older content: There are tons of ways to optimize the content that's already published on your site. Lately, I've been researching the Google's 2oo ranking factors in a list from Brian Dean and plan to check out no-follow links, headlines, last updated dates (freshness), and just plain old better on-page optimization in old posts. More product-centric landing pages for demand generation: There are lots of product keywords out there that people could use to find . I'd like to target  all of them with dedicated features pages and landing pages. More super long landing pages because we know they work: Our blog posts convert readers into subscribers really well. But. Our landing pages perform even better. That said, we're going to publish more keyword-targeted landing pages with free offers to convert readers into subscribers. (By the way, some of those landing pages are only able to be found by search engines, so that tells you how much we rely on the robots to help people find our content.) More interactive content and tools:  You guys love the  headline analyzer. It's the #1 search result for that term. So it would make sense to bring you more interactive content we know you'll love. Good luck as you get started with your SEO content strategy.  And please, if you know of other marketers who may benefit from this information, please share it with your friends.

Essay on Ricardian trade Example | Topics and Well Written Essays - 500 words

On Ricardian trade - Essay Example On the same basis, England specializes in the production of cloth and imports wine according to the Ricardian model. The amount of wine produced from specialization in Portugal and the free movement of workers to the wine producing industry increases compared to an autarky situation. Cloth production by England also augments due to increased workers and specialization allowing for the fall in prices for both countries. This leads to an increase in the consumption ability of the people in both countries. Trade, therefore, can occur despite one country having absolute advantage in the production of both goods due to the presence of comparative advantage in the production of one good over another. Assumptions of the Ricardian Model include the assumption of perfect competition where there is perfect information, free entry and exit by firms, homogenous output among firms, firms cannot influence output and prices, and the aim of the firms are to maximize profits (Winthrop, 1344). The other assumptions are that there are two goods produced by two countries using one factor of production (labor) that is homogenous and freely moves between industries and that there is full employment. Other assumptions are general equilibrium, industry production of the goods and services, resource constraint and its immobility across countries, and lack of transportation costs for goods and services across countries (Winthrop, 1344). The structure of the Ricardian model is that a country that has comparative advantage in the production of a good specializes in the production of the good for domestic consumption and export while importing the good that it has comparative disadvantage in its production. The other country will specialize in the production of the second good for its domestic consumption and export the extra to the first country getting the supplies of the first good through imports. This results in benefit

Acco330 Cost management accounting Case Study Example | Topics and Well Written Essays - 1250 words

Acco330 Cost management accounting - Case Study Example The company has grown a lot during the past couple of decades despite changes in the industry which contracted the size of the industry from 350 to 42 furniture producers in the Ontario region. The firm had been operating smoothly for many years, but as it grew the company learned the importance of accounting work. Prior to 1997 the company had only utilized a bookkeeper who did not create budgets of other financial reports. In that year the company had major setback due a diminish profitability. This paper provides various business analyses in order to determine the root of the problem and find a solution to the problems at PFC. One of the major strengths of the company is the quality of its products. The management team of the company has formed a corporate culture in which the employees are committed to producing top quality merchandise. Strength of the company is the simplicity of its operation. The company only produces two types of products. This allows the firm to keep its cost down, lower its inventory, standardize production, and achieve economies of scale. A glaring weakness at PFC has been the lack of accounting work prior to 1997. The company also experience in 1997 other problems such as higher wages costs and a change in supplier which lowered the quality of its raw materials. The profitability of the company decrease significantly and the company was not able to properly manage its yearly budget due to the lack of experience of experience dealing with formal business reports. The firm should have updated the progress of its budget on monthly or quarterly basis in order to make the necessary adjustment to meet its financial goals. The company has a tremendous reputation in its domestic marketplace. The firm could increase its product offering to increase its sales. Another opportunity for the company is to export its products to the

1906 British General Election Essay Example for Free

1906 British General Election Essay The Liberals lapped on the conservatives weaknesses, and used that to their strengths. The leadership of Campbell-Bannerman proved as a success by throwing out accusations towards the Tories, like their methods of barbarism and ‘Chinese slavery.’ They also had young, dynamic MP’s and the gaining of Winston Churchill. The liberals opposed the tariff reform and supported free trade like many working class voters. The Tories had won 334 seats in the 1900 election but that went down to 157 seats in the 1906 election, which is a loss of 177 seats. But on the other hand in the 1900 election the Liberals had 187 seats but by 1906 election they had gone up to 401 seats, which is a gain of 214 seats! The Conservative party introduced two new acts just before this General Election which decreased their popularity. The Education Act of 1902 was an attempt by the ‘Tories’ to improve national efficiency: Britain must improve the health and well-being of the nation if it was to remain a leading world power. The act abolished school boards, which meant that taxpayers funded primary school education. Although this was a successful policy, (attendance increased from 94,000 in 1905 to 200,000 by 1914) it angered non-conformists who were outraged that their taxes were being used to fund church schools. In fact, the Act was branded Rome on Rates, as the Catholic Church was benefiting from taxes being paid by anti-Catholic citizens: Balfour soon had to control a revolt as 7000 people refused to pay their taxes. This rebellion shows just how unpopular this act was and reduced the amount of support for the Conservatives. The Conservative party also had a ‘Laissez Faire’ attitude, which means ‘you are on your own’ with your health and wealth. Booth and Roundtrees studies showed that 1/3 of the population were in Poverty and in the Boer War soldiers were declared to unhealthy to fight. The Non-Conformists were also outraged by the Licensing Act of 1904, which aimed to reduce the number of pubs in areas where they were not needed. However, the government paid compensation to the brewers whose pubs were closed down which angered voters as the brewers were receiving unnecessary government funds. This act, The Brewers Bill was another attempt by the Conservatives to introduce reform,  which ended in their popularity decreasing in the 1906 election. These acts were important, not only because they weakened Conservative support but also because they gave the Liberal party new policies to increase popularity: they promised to reverse the Education and Licensing Acts, which made them more attractive to Non-Conformists. The reforms gave the Liberal party strength: whereas in 1900, they had been split over the issue of home rule and had suffered from faddism. The first major event that had an impact on the general election of 1906 was the Boer War. There are a number of reasons why the Boer War occurred, the first being Joseph Chamberlains appointment as colonial secretary whose job it was to strengthen the empire. South Africa was important in these plans as it had the most valuable land on the continent not only because of its trading location but also because of the recently discovered Witwatersrand goldfields growing wealth. Agreements in 1881 and 1884 gave the Boer states independence but they faced interference from imperialist Britain which escalated hostilities. These and other factors eventually led to war with the Boer states. Views were split on the subject but as the war went on the Conservatives were being increasingly blamed for their military inexperience. The war also allowed the Liberals to start a revival as it took views off the internal cracks in the party and gave it a united front as most Liberals disagreed with the war. The Boer war also created other issues for the Conservatives. There were 50,00 Chinese workers in South Africa (or also as it is known as ‘Chinese Slavery’) and despite the Conservative government having little to do with it the Liberals could portray them as exploiters of workers due to the long hours, poor pay and lack of rights they had. This harmed the Conservatives reputation with middle class voters because of the humanitarian issues (methods of barbarism) but more importantly badly damaged their reputation with working class voters because not only did it close off potential job opportunities in South Africa but also made many worried that they may implement the practice in Britain. Another major event that had an impact on the election was the retirement of Lord Salisbury who had been influe ntial in the revival of the Conservatives and the alliance with the Unionists. Salisburys successor, Balfour can be seen as another reason for the revival of the Liberal Party. As soon as Balfour was appointed the Unionist alliance began to break. Balfour is partly to blame for Chamberlains attempt to implement  the tariff reform in 1903. Although Balfour had little to do with it he failed to stop Chamberlain putting the reform forward which led to many people questioning his authority. This controversial policy split the unionist alliance so much so that many voters turned to the Liberals. The split was in three ways. ‘Whole Hoggers’ who supported the tariff reform fully. There were ‘Free fooders’ whom were mostly Liberal Unionists where they supported free trade and absolutely hated the idea. Then finally there were the ‘Balfourites’ who tried to create peace throughout the party. The reform stated that all non-British (and British Empire as well just pay lower taxes) colonies should have to pay tariffs on imports into Britain. But free trade was indented into British society and nearly all voters were against the idea as no one wanted to pay more for the same products. Another damaging misestimate by Balfour was the decision not to take any action on the Taff Vale incident. The railway workers on the Taff Vale railway went on strike in 1900. The management replaced them with National free labour association workers and then took the union to court for damages. The judge ruled in favour of the company which angered thousands of trade union members who wanted change but by 1905 the Conservatives had not taken any action whereas the Liberals and Labour were supporting change. Balfours successive miscalculations with this series of events led many to change their allegiances and angered many, none more than the working class who were becoming increasingly important. However it was not just Conservative weaknesses that caused the Liberals to win a victory in the 1906 general election, but also Liberals renewed strength. Henry Campbell-Bannerman, Herbert Asquith and William Gladstone are all acknowledged as great leaders and also with more dynamic MP’s, ( David Lloyd George, Herbert Samuel, Winston Churchill) while the Conservatives kept making mistakes the Liberals were gaining support, creating policies the public supported and forming alliances such as the Lib-Lab Pact. (The Liberal Party agreed to withdraw parliamentary candidates in some constituencies where the Labour was also standing in order to make sure the anti-Tory vote was not split.) And with the mess of the conservatives the Liberals promised to introduce social reforms. Overall, I think the statement is valid, as the Tories had their chance to show the public what they had to offer, but they failed and they wanted to have something new and  fresh. The Liberals took the Conservatives weaknesses to their advantage and won! With their fresh new MP’s it looked like the government, the future looked bright for the people in poverty.

Polycyclic Aromatic Hydrocarbons and Association with in Uterine Exposure and Asthma :: Medical, Health, Medicine

Scientists have studied the effects of polycyclic aromatic hydrocarbons in regards to many health defects in humans, one of them being asthma. Asthma is a chronic condition regarding the respiratory system. Muscles in the respiratory system, specifically the lungs and the trachea, tighten causing a narrowing of the passageways in which air flows through. The constrictions of the respiratory organs can cause many symptoms that include strained breathing and tension of the chest (Friis, 2012). In the United States alone, asthma is considered to be the most common long-term disease that affects particularly and most frequently children (Al-Daghri et al. 2013). According to Kyung Jung, asthma in children has multiplied since 1980, when it was a low 3.6 percent to a now high 9.6 percent (Jung et al. 2013). The causative agents, polycyclic aromatic hydrocarbons (PAHs) are precarious material created from the partial burning of petroleum-based chemicals that have been known to be one of the collaborators for asthma (Friis 2012). Additionally, PAHs can be made by the incomplete burning of organic compounds, such as wood, coal, and especially tobacco (Al-Daghri et al. 2013). There have been studies conducted to demonstrate the affects and higher prevalence of asthma in children who are exposed to PAHs in an in utero state. Children exposed in the womb, along with asthma and the known causative agent, PAHs, will be the principle course of study. Four studies have been conducted to analyze the serious effects of PAHs. The research consists of work performed by Sophie Chu, Nasser Al-Daghri, Dr. Mathew Perzanowski, and Wan-yee Tang and each of their colleagues; all of which directed their own studies and research in regards to pollution exposed to children and asthma. For instance, Nasser Al-Daghri directed research on children in Saudi Arabia and found that nearly 3 million children experience the hardships of asthma (2013). For this reason and many others, PAHs and its ef fects in growing fetuses have been investigated worldwide. There is evidence from the findings of the previously mentioned researchers that in uterine exposure to PAHs are associated with childhood asthma. Sophie Chu and her colleagues postulated that exposures to PAH before birth and after birth would cause an intensification of airway hyperreactivity, thus showing signs of asthma. Chu collected mice for her research and acquired a mixture containing the same quantity of PAHs a pregnant woman would regularly consume. She also acquired a vaporized control solution made of almost entirely of decontaminated water (99.

3D Animation Research

Introduction The Computers have revolutionized the practical technologies in our daily lives. T.V, microwaves, phones, air-conditioning and almost every other technology uses computer technology in some form or another. Similarly, it has influenced the art, creating a new line of digital artists. Animation; the visual story-telling art, was born when the art met the technology. Animated filmmaking and visual storytelling are grown into multi-billion dollar entertainment need. The leading animation firm Pixar's intern experiences page states:†One day, we had lunch with Ed Catmull, the President and Co-Founder of Pixar. He told us that we are and always will be a storytelling company. Our job is to make timeless stories that inspire people, make them cry and make them laugh. We are not here to just make a quick buck†¦ [Pixar] is much more than just a cool place to work. It is a place where you can live out your childhood dreams of storytelling and filmmaking, and know that your hard work is inspiring people of all ages, all over the world.†According to Dave Kehr- â€Å"Animation, the art of making inanimate objects appear to move. Animation is an artistic impulse that long predates the movies†. Animation has existed for over one hundred years and is not limited just by computer animation. The computer acts as a tool for artists to develop creative ideas. Paintings, drawings, sketches and initial 2D Photoshop computer graphics are the styles which lead to 3D animation. In Adobe Photoshop, scanned sketches are manipulated by adding or removing layers, blending until the desired artistic look is acquired. Initially, storyboards and low-resolution 3D characters are created to eliminate the possible problems and to enhance the design in the process. Once the story is finalized with scene details, characters and sets, the 3D work of the animated project can begin. Autodesk Maya, Autodesk 3Ds Max, Avid Softimage XSI and Houdini are some of the software that artists use to refine the work. At the end of the animation process, the final sets of images are rendered. These images are played together in sequence at a rate of 24 frames per second to create the final animated film.

Youth Unemployment and Attitude towards Employment: Comparative Study between Migrants and Non-Migrants

Introduction and Background to the Research Area The United Kingdom’s youth unemployment refers to the rate of unemployment among those individuals who are aged between 18 and 25. These figures are often used as part of political discussions to measure the general position of the economy, however it is contended in this research paper that there is a lack of understanding in terms of the factors that lead to youth unemployment in the first place. By targeting the background reasons, greater improvements can be achieved. The latest statistics or the rate of unemployment among youths in London shows that there are several individuals under 25 years of age who are not employed, which currently stands at 20% (Glaser and Rice, 2008). In this research paper it is suggested that there are substantial difference between migrants and non migrants within an area and that this could in fact offer a strong explanation as to why youth unemployment is so prevalent in modern society. Migration refers to the movement of people from one place to another specifically in search of some economic or social benefit. Migrants refer to the people who move from one place to another in search of better opportunities, while non-migrants are the local people. Politically there have been several heated debates on the topic of employment among migrant youths and non-migrant youths, which has necessitated this study to establish the attitude of both sets of groups towards employment. For example in Hackney, London, the number of employed migrant youths is higher, compared to that of non-migrants. However, the percentage of the migrant youths who are employed is higher than that of non-migrants. This suggests that non-migrants have a higher positive attitude towards employment than non-migrants The high rate of unemployment among young people in the country and London, in particular, has forced some media personalities and politicians to term it the â€Å"lost generation† (Hackney, 2013) This paper aims to look at the attitude of youths towards employment by comparing the migrants and non-migrants in Hackney, London. It is believed that the attitudes of these young individuals might be the major reason why there are high levels of unemployment among young people in this region and more generally elsewhere. Aims & Objectives of the Research The rate of unemployment among the youth population has been a problem that has raised several debates among politicians and media commentators. However, it has been argued that the attitudes of the youth in Hackney, London, have been the major reason behind the increasing rate. The main objective of this paper is to examine the reasoning or the suggestion that it is the attitudes of these young people towards employment that makes them miss the opportunities to land some. The research aims to achieve its overall objective by seeking the views of the youths in Hackney, London, towards employment. Purpose of the Research The outcome of the research will be based on the findings from the data collected through interviews, which will later be analysed. The outcome will depend on the method of data collection, which will involve interviews conducted with the youth in the area, in order to test the hypothesis. It is anticipated that the results of this study will help the community in understanding what its young people want, in terms of employment, in order to support them in their growth and career development. In addition, the result will also offer guidance to employers when allocating the available opportunities to either migrants or non-migrants. Importance of the Research This research is important in the field of both academic studies and career development, as its results will enable the students, their parents and teachers to understand how best to equip these youngsters by focusing the latter’s attention on their future employment opportunities. It will also help potential employers in selecting the right people for various positions in their companies or organisations. Research Approach It is suggested that the best method for collecting data in this qualitative study is through the use of interviews. The aim of the interview will be to have the respondents reflect on their feelings towards employment and past experiences, while also attempting to communicate freely with the interviewers in such a manner that both interviewer and interviewee come to a mutual agreement concerning the experiences’ meanings. The format of the interview could involve informal chats or discussions between the researcher and the respondents regarding their responses (Salter, 2010). If the respondents want to give further information or expand upon anything they have said, the interviewer will then ask additional questions and encourage the respondents to give further information or explanations. The interviewer will have to clarify that it will be an open process and that the interviewee is free to question or ask for more detailed explanations, talk in a manner with which they are comfortable, or even pause, if they wish to do so. The responses should not be evaluated as being right or wrong by the researcher. The researcher should make it clear to the respondents that they are free to make any comments or give any information that they wish. The focus of the interview will be on the participants and attempting to ascertain their attitudes, values, opinions, experiences and beliefs. Methodology This research will take the form of structured interviews, which will be used as the method of data collection. The standardised interview or structured interview is typically used in quantitative research. The sample of the study will include 300 migrant youths into the country and 300 non-migrant youths. The migrant and non-migrant youths will be interviewed in order to establish their attitudes towards employment, in an attempt to confirm or disapprove the hypothesis that non-migrants have a negative attitude towards employment. The reason for interviewing the two sets of individuals is to find out whether the problem is confined to the migrant youth population, or both migrant and non-migrants. The structured interviews will take the form of questionnaires, which will be given to the interviewee by the interviewer who, in this case, is the researcher. The questions that will be used in the study will be literature informed. This means that the results will have been compiled and the questions will have a range of options. The formulation of the questions in the survey will be done by considering the existing literature. In addition, interviews will be used as the survey questions will actually be literature informed. The reliability and validity of the research will be measured by using the semi-structured interviews. Another significance or importance of the use of interviews is that they should help in obtaining additional information that may have been ignored by the current literature review. Ethical Considerations The safety and confidentiality of the respondents will be the major priority of this research. This will be undertaken by considering the benefit/analysis ration, and also through the use of information that is available to conduct the assessment and supervision of the study as it continues. The participants will be handled with the utmost care and they will be assured of the highest levels of confidentiality. Before any participant is involved in the research, their formal consent will be sought, in writing. The researchers will need to take care not to divulge any sensitive information that might have been provided by the respondents for their own safety. If there are any unpredicted findings in the study, as it progresses, the participants will be informed accordingly. The participants will be reassured that, in giving information, they will not be obliged to reveal any information which they chose not to do so. Suggested Existing Literature Several existing texts will be used as part of a detailed literature review to gain a background understanding of the issues facing the region and the general trends associated with unemployment. The following indicative initial bibliography is suggested as a starting point for the research project. Blaikie, N. (2003). Analyzing quantitative data: From description to explanation. London: Sage. Ford, M R 2009, The Lights in the Tunnel: Automation, Accelerating Technology and the Economy of the Future, Acculant Publishing. Glaser, D, and Rice, K 2008, â€Å"Crime, Age and Employment.† American Sociological Review 24, no. 5: 679–686. Greenberg, DF 2009, â€Å"The Dynamics of Oscillatory Punishment Processes.† Journal of Criminal Law and Criminology 68, no. 4: 643–651. Hackney 2013 â€Å"Hackney Facts and Figures Leaflet† Available at: http://www.hackney.gov.uk/Assets/Documents/facts-and-figures.pdf Hochstetler, A, and Shover, N 2010, â€Å"Street Crime, Labor Surplus, and Criminal Punishment,† 1980–1990.† Social Problems 44, no. 3: 358–367. International Labour Office. 2009, Bibliography of unemployment : covering the period 1920-1929, Geneve. Isabel, T 2008, Bibliography of Unemployment and the Unemployed, Burt Franklin Publisher. Moss, P, and Tilly, C 2009, Hiring in Urban Labor Markets: Shifting Labor Demands, Persistent Racial Differences. New York: Plenum. Rifkin, Jeremy 2008, The End of Work: The Decline of the Global Labor Force and the Dawn of the Post-Market Era, New York: Tarcher–G.P. Putnam’s Sons. Rusche, G, and Kirchheimer, O 2007, Punishment and Social Structure. New York: Columbia University Press. Reprint, New York: Russell and Russell. Salter, H. 2010. Interview secrets. London: Collins.

Company Law Problem Question The WritePass Journal

Company Law Problem Question Company Law Problem Question ] Drury, R. (1986) The Relative Nature of a Shareholder’s Right to Enforce the Company Contract. The Cambridge Law Journal, vol 45, issue 2, pp. 219 246 Sealy, L. Wothington. S. (2008) Cases Materials in Company Law. (9Ed) Oxford: Oxford University Press

Emerald Ash Borer (Agrilus planipennis)

Emerald Ash Borer (Agrilus planipennis) Emerald ash borer (EAB), a native beetle of Asia, invaded North America in the 1990s by way of wooden packing material. In a decades time, these pests killed tens of millions of trees throughout the Great Lakes region. Get to know this pest, so you can sound the alarm if it makes its way to your neck o the woods. Description: The adult emerald ash borer is a striking metallic green, with an iridescent purple abdomen hidden beneath the forewings. This elongate beetle reaches about 15 mm in length and just over 3 mm in width. Look for adults from June to August, when they fly in search of mates. Creamy white larvae reach lengths of 32 mm at maturity. The prothorax nearly obscures its tiny, brown head. EAB pupae also appear creamy white. The eggs are white at first, but turn deep red as they develop. To identify emerald ash borer, you should learn to recognize the signs of an infestation. Unfortunately, symptoms of emerald ash borer dont become obvious until two or more years after borers enter a tree. D-shaped exit holes, just 1/8 in diameter, mark the emergence of adults. Split bark and foliage dieback may also portend pest trouble. Just under the bark, S-shaped larval galleries will confirm the presence of EAB. Classification: Kingdom - AnimaliaPhylum - ArthropodaClass – InsectaOrder – ColeopteraFamily - BuprestidaeGenus - AgrilusSpecies - planipennis Diet: Emerald ash borer larvae feed only on ash trees. Specifically, EAB feeds on the vascular tissues between the bark and sapwood, a habit that interrupts the flow of nutrients and water required by the tree. Life Cycle: All beetles, including the emerald ash borer, undergo complete metamorphosis. Egg – Emerald ash borers lay eggs singly, in crevices in the bark of host trees. A single female can lay up to 90 eggs. Eggs hatch within 7-9 days.Larva – Larvae tunnel through the trees sapwood, feeding on the phloem. Emerald ash borers overwinter in the larval form, sometimes for two seasons.Pupa – Pupation occurs in mid-spring, just under the bark or phloem.Adult – After emerging, adults remain within the tunnel until their exoskeletons properly harden. Special Adaptations and Defenses: The emerald ash borers green color acts as camouflage within the forest foliage. The adults fly quickly, fleeing from danger when needed. Most buprestids can produce a bitter chemical, buprestin, to deter predators. Habitat: Emerald ash borer requires only their host plant, ash trees (Fraxinus spp.). Range: Emerald ash borers native range includes parts of China, Korea, Japan, Taiwan, as well as small areas of Russia and Mongolia. As an invasive pest, EAB now lives in Ontario, Ohio, Indiana, Illinois, Maryland, Pennsylvania, West Virginia, Wisconsin, Missouri, and Virginia. Other Common Names: EAB

The National Trust for Scotland (NTS) Essay Example | Topics and Well Written Essays - 1000 words

The National Trust for Scotland (NTS) - Essay Example The properties that are handled by the National Trust of Scotland are quite diverse ranging from castle to cottages. They also look after the birthplaces of famous Scots like Robbie Burns and taking care of the industrial heritage sites such as Lanark Mills also comes under their responsibility. Other than this, the Trust also takes care of over 200,000 acres of countryside including farmlands, mountains and moorlands, farmland forest, waterfalls, coastlines, and island (Countryhouses, 2010) Despite having such a great responsibility, the National Trust of Scotland has been ignoring its prescribed duty thus; it has to face the financial reality of their mistakes. These mistakes have somehow far- reaching consequences of its houses (Countryhouses, 2010). Marketing Proposal Mix The proper use of 7 Ps is very essential for internet marketing and when used properly, they can make a significant difference in online business. Therefore, to attract customers for the Trust, management should understand these policies and use them for the following reasons. Increase website traffic: To increase the internet traffic, the language used by the website must be easy and comprehendible to the viewers. By using the promotional strategies for the trust on the web, and advertising the places for the trust, you can surely gather the potential customer. The basic idea behind the increase in the traffic of website is to have an effective content on the site. Keeping in mind the element of people and place from the marketing mix, the trust should hire competent people who can make the site interactive for the user. It can also be done by making small a documentary on the places they handle (Snack, 2011). This might increase the budget of hiring but it can be recovered when business will be generated The other way to increase traffic on the site is to utilize the place, website, properly. Let people share information and their experiences about the trust places. Through this, the pro cess will be enhanced; they will remain engaged with the website and will come to know about the recent updates and offers made by the trust. Moreover, the management should keep on changing the features and content of the site so the user does not feel monotony. The anticipated outcome from these activities is to increase the viewership and the traffic on the site with little expenditure from the budget (Snack, 2011). Followers become advocates for the trust People who are passionate about the trust can become its best advocate. They can only become loyal customers if the Trust manages to give them the services they have promised them online. The Trust can make people their advocate if they manage to provide incentives to the people who will bring other customers for the Trust. These incentives can depend on the ratio of the business that they are bringing in; these customers can get free tickets to a national place or they can get discount of some events they want to hold in the T rust’s property. Through the proper planning, with very little investment the trust can play with Product and Pricing for the Promotion. The anticipated outcome form this is; the Trust can gain more customers with little investment. Thus, it will raise the income column of the budget sheet. Visit national Trust of Scotland or purchase from online store: It is generally