Evaluation Of IT Architectural Consideration Term Paper

Evaluation Of IT Architectural Consideration - Term Paper Example With this solution, client or customers will be using a voice over internet protocol to communicate with service providers from the company, who would in turn dispatch emergency service to the clients. This will replace the use of plain old telephone system (POTS) as a medical alert system. IT Architectural Considerations By consideration of the business orientation of GER UMUC and the proposed Salesforce Platform, the customer relationship management is selected as the most useful enterprise solution for the company. According to O’Brien and Marakas (2011), customer relationship management (CRM) involves the use of technology to manage a company’s present and future clients or customers. In effect, CRM requires that the company undertakes specific interactions with its existing and potential clients to ensure that they receive the best of service and sale products. Given the fact that the business orientation of GER UMUC puts them as manufacturers of emergency response products, the use of customer relationship management will ensure that the company’s clients who are often in need of solutions to end emergency situations will receive user-centered and customized attention from the company. The Salesforce Platform will also ensure that customers are offered prompt interaction avenues. IT characteristics Accessibility Because GER UMUC belongs to a specific industry, which identifies itself with emergency response, it is important that the manufacturing and service provision lines of the company become directed towards clients who require and give emergency services. It is for this reason that the characteristic of accessibility must be incorporated into the Salesforce Platform to ensure that access to the system is limited to specific users who require urgent emergency products and services. Indeed the advantage that such need for accessibility will create is that it will relieve the system of unnecessary pressure from people who do not req uire its usage (Avison, 2007). Availability Disasters and events that bring about emergency situations, requiring the attention and service of GER UMUC have been said to be highly unpredictable (Bodker, 2006). This means that the Salesforce Platform must be make available on a 24/7 basis. Once this is done, efficiency with the system can be guaranteed and enhanced because it will be possible to provide sufficient service within defined time frame, a principle that O’Brien and Marakas (2011) note are necessary for effective management of information systems. Reliability Several studies have been undertaken to compare the functional reliability of the plain old telephone system (POTS) to the voice over internet protocol (VoIP) in terms of provision of quality communication service. In this, it has been noted that whereas the POTS is fast becoming an outmoded technology, VoIP is fast taking its place. To this end, developers have given much attention to the advancement of VoIP t o ensure that it provides tailored and advanced service (Bertelsen, 2000). The proposed technology solution is therefore expected to be one that will function accurately and provide correct information. Usability It will be noted that it is not all members of staff of GER UMUC who have background in information and communication technology specializations. Meanwhile, for the system to be

Music assignment. Just By Myself,Moanin,A Night In Tunisia,I Remember Essay

Music assignment. Just By Myself,Moanin,A Night In Tunisia,I Remember Clifford - Essay Example The concert took place in Palais Des Beaux Arts in Brussels in the year 1939 at night. The scene is described to be having five personnel on stage with two soloists; saxophonist and trumpeters’. The drummer is in the far right behind huge drums, guitarist at the center and pianists in the far left. The concert begins with a high pitched solo by saxophonist and soft base sound from the drums. The song played is a modern jazz. Drums go all along the play giving a base sound which balances the high pitch from saxophone and trumpet. When the saxophonesoloist stops, trumpeter takes over the soloing. The piano is played alone just before the climax. In the climax of the song all instruments are played on maximum performance giving the song a sweet entertaining conclusion. The drum is played using sticks and it is played all through the song giving the song a walking bass. The trumpet is interchanged with saxophone. They both provide the ride pattern with the support of the piano at the background. Just after the end of the song, the drummer ArtBlakely takes to the microphone and gets a laughter to the audience then gives them the next step. This is so important since he involves the audience in the concert. I pick on the drummer who has made a great effort in drum playing all through the song. He was successful since he was able to give the song the bass sound matching the other instruments perfectly.

Assembling personal computer’s hardware and software

Assembling personal computer’s hardware and software Assembling the Personal Computer Firstly, you will assemble the case. You will need to install the power supply, the motherboard, Graphic card, Microprocessor, Main Memory, Hard disk drive, Network Interface Card and so on are stand offs to hold in the motherboard. You will also need to connect some wires to the motherboard You will need to unwrap the motherboard and microprocessor chip. The chip will have one marked corner that aligns with another marked corner of its socket on the motherboard. Align the corners and drop the microprocessor into the socket. You dont need to apply any pressure if its aligned correctly, it should fall into place. Once you have it in, cinch it down with lever arm Second, you will need to install the heat sink. The CPU box will contain a manual that tells you how to do it. The heat sink will contain either a heat sink sticker or heat sink grease to use when mounting the heat sink on the CPU. To install your heat sink, all you had to do was put it in place, cinch it down with flanges on either side and lock it with a cam. Connect the power lead for the heat sink to the motherboard Once youve chosen the right kind of RAM, its time to install your RAM module into the insides of your desktop. You should handle RAM carefully. The RAM slots are located on the computers motherboard. There are usually two slots, though there may be more. It will probably take more pressure than you would think to get the RAM into place. Each side of the module should also have a rotating arm that will look the RAM down Now your motherboard is ready to put in the case. Your motherboard should have come with a faceplate for its back connectors. You need to put in the plate and press it until it clicks in place. It needs to sit about a quarter of an inch away from the cases surface so that none of its connectors touch the case. Find the screws for set up motherboard in the case. Dont screw them in too tightly .Be very careful when putting in the screws. If you drop them into the case, they could damage the fine wires on the motherboard one goes Installing the hard disk drive and the DVD-ROM drive. The case has a removable bracket with four rubber grommets on it, which line up with four holes on the hard drive. It also came with four screws made just to punch through those grommets. Screw the hard drive into the bracket back into its slot in the case. If you are using IDE/PATA drives, be sure to set the jumpers correctly. Then connect the hard disk to the power using one of the connectors coming off of the power supply. Now install the cables. One side of the cable has a red stripe on it, which makes it pin 1. Look on the motherboard and hook the cable into the IDE connector marked 1. Insert the other end of the cable on the back of the drive. Now the drive is ready to use Now, you will install the CD-ROM drive. Again, set up the jumpers correctly. The CD-ROM drive fits in the front of the case, and you may have to put out a faceplate to make the room for it. Slide it in and screw it into place, making sure that it is aligned with the front of the case. Just as with the hard drive, you can use any available connector from the power supply. You will also use the cable that came with the CD-ROM drive to connect it to the motherboard and plug the other end into the drive. Connect the audio for the CD drive. Next, there is an obvious place for it to plug in on the motherboard and on the drive itself Hard disk devices use a ribbon cable to connect to each other. Ribbon cables have all of the wires laid flat next to each other instead of bunched or wrapped together in a bundle. IDE ribbon cables have either 40 or 80 wires. There is a connector at each end of the cable and another one about two-thirds of the distance from the motherboard connector.. The three connectors are typically different colors and attach to specific items: ï‚ § The blue connector attaches to the motherboard ï‚ § The black connector attaches to the primary (master) drive ï‚ § The grey connector attaches to the secondary (slave) drive. The last step is installing the power supply in the case. The power supply has two sides. The fan side faces outside the case and the wire side face inside. Slide the power supply onto its brackets and secure it with screws. Connect the power connector is leads to the motherboard. These are should be a large one and a small one, and it will be obvious as to where each one goes. You will be left with about 15 more wires. Dont worry the manuals have a page to tell you exactly where each one goes. Each of them has a label that corresponds to a label on the correct port. It is time to turn your machines on and see if its work. If there are a switch on the back of the power supply, make sure it is on. Also make sure that the power supply is set correctly to 110 or 220 volts At the same your personal computer is powering up and already use Installing Net Interface Card 1. You will select â€Å"Installation the software automatically (Recommended)† and click â€Å"Next†. 2. Searching hardware device. 3. You will click â€Å"Next†. 4. Installation software. 5. You will click â€Å"Finish†. 6. Then Local Area Connection is enabling. Using an appropriate hub or switch connect the PCs using appropriate cabling †¢ The PCs are connected with a single cable (crossover cable limited to two PCs), or are they connected to a hub/switch †¢ First, these â€Å"lights† are really light-emitting diodes (LEDs) and will usually appear in some form of yellow, orange, or green colour, depending on the NIC manufacturer †¢ Second, the link light indicates that the NIC and the cable have a valid electrical connection between the PC and the network device, usually a hub or a switch †¢ The NIC, cable, and hubs or switches are working. When the activity light blinks, it is indicating that data is being transferred between the networking devices †¢ The data is usable—it just means that data is making the trip from the NIC to the hub or switch or from the hub or switch to the NIC †¢ If you are having trouble connecting to a network or communicating to other machines on the network, the link and activity lights are a good place to start your troubleshooting. 1. Microsoft Windows XP Professional Configuration and fine-tuning 1. First we need to install window on hard disk drive. Insert the installation CD into the CD drive. Change the boot setting to the boot from CD. Then save and exit. When you see â€Å"Press any key to boot from CD,you press space bar to boot from cd. The blue screen will appear like above and wait for loading set up 2. The blue screen appears like below and the instruction will also give you how to do. If you want to set up window XP, press ENTER and if repair, press R and if want to quit, press F3. We want to set up window XP so press ENTER to install window 3. This step is license agreement from Microsoft and if you will agree this license, press F8 key. 4. This step is showed your unpartition space on your hard disk and it is new so no need delete.In this step,you have to create partition space for your hard disk .Therefore press C for create partition. 5. In disk C, you have to install window and other application so you give 40000 MB space. Then press ENTER. 6. You will see the partition space have been created. And then you select on the un partitioned space and create partition space again. 7. In the disk D, you have to store your data and other information so you give 40000 MB space. Then press ENTER. 8. You will see the partition space have been created. 9. Select â€Å"Format the partition using the NTFS file system†. And then press â€Å"Enter† to continue. 10. Wait a minutes for formats the partition. 11. And then wait a minutes for copies files 12. After formatting, the computer will reboot and in this time dont press any key when you will see† Press any key boot from CD†. Then you will see window is running. 13. You will see GUI after reboot and wait 39 minutes for installing windows. 14. Wait a minutes for â€Å"Get support for the latest hardware and software. 15. Click â€Å" Next† after installation. 16. Fill â€Å"full name† and â€Å"Organization† and click â€Å"Next†. 17. After that input product key. Product key might be on window XP CDor on the cover. Then click next. 18. In this stage you must input computer name and administrator password and again rein put this password at confirm password. Then click next. 19. If you see the time date, click next again. 20. Wait a few minutes for â€Å"Explore your creative side with photos and videos†. 21. Choice â€Å"Typical Setting† and click â€Å"Next†. 22. Choice â€Å"No this computer is not on a network, or is on a network, without a domain† and Click â€Å"Next†. 23. And then wait a few minutes for â€Å"Windows Movie Maker makes it easy and fun to capture,create,and share home movies†. 24. Wait5 minutes for â€Å"Experience the ultimate in safety, security, and privacy†. 25. Wait 9 minutes for â€Å"Easy move documents and personal settings to a new computer†. 26. Wait 1 minutes for â€Å"Be assured of greater accessibility†. 27. You will see Microsoft Windows XP logo. 28. Click â€Å"OK†. 29. Click â€Å"OK† to continue. 30. You will see â€Å"Welcome to Microsoft Windows†. 31. You will click â€Å"Next†. 32. This stage is checking your internet connection and click â€Å"Next†. 33. Click Next. 34. Enter â€Å"Your name† and click â€Å"Next†. 35. Click â€Å"Finish†. 36. Appear Welcome box. 37. In this stage you can already use â€Å"Microsoft Windows Xp†. 38. You can change background image . 39. You can also change icons . 40. Double click on my computer icon. 41. Right click on the Local Disk(D) and click â€Å"format†. 42. You will click on the start button. 43. And then you will click on the ok button. 44. This step is complete format so you will click on the ok button. 45. You can already store your data and other information on the Local Disk (D). Network for PC 1 1. Right-click on the â€Å"My Network Place† and click on the properties. 2. You will see Local Area Connection is enable in the Network Connection . 3. Right click on the Local Area Connection and click properties. 4. In the General tab you will choice the â€Å"Internet Protocol(TCP/IP) and click properties. 5. You will see already select â€Å"Obtain an IP address automatically†. 6. So you will select again the â€Å"Use the following IP address†. 7. For PC1 , IP address is 1.1.1.1 .This IP is group A. 8. In the run box, type cmd and click on â€Å"OK† button. 9. This step is testing these network. If your network is connect, show message (Reply from†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..).If your network is disconnect, show message (Request time out or so on). 10. If your network is connect, showed message below the figure. 11. Open your Local Disk D and then right click on anywhere and choice new folder. 12. In this folder, rename pc1. 13. Right-click on this folder and click â€Å"Sharing and Security†. 14. Select the sharing tab. 15. In the sharing tab and select â€Å"share this folder on the network†. 16. In this stage, pc1 folder is already share. 17. Right-click on the â€Å"My Network Place† and then click â€Å"Open†. 18. You will see â€Å"View workgroup computers† and click on it. 19. You will see Workgroup computers. 20. This step is viewed on the win2. 1. Right-click on the â€Å"My Network Place† and click on the properties. 2. You will see Local Area Connection is enable in the Network Connection. 3. Right click on the Local Area Connection and click properties. 4. In the General tab you will choice the â€Å"Internet Protocol (TCP/IP)† and click properties. 5. You will see already select â€Å"Obtain an IP address automatically†. 6. So you will select again the â€Å"Use the following IP address†. 7. For PC1 , IP address is 1.1.1.1 .This IP is group A. 8. In the run box, type cmd and click on â€Å"OK† button. 9. This step is testing these network. If your network is connect, show message (Reply from†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..).If your network is disconnect, show message (Request time out or so on). 10. If your network is connect, showed message below the figure. 11. Open your Server2003 Local Disk D and then right click on anywhere and choice new folder. 12. In this folder, rename pc2. 13. Right-click on this folder and click â€Å"Sharing and Security†. 14. Select the sharing tab. 15. In the sharing tab and select â€Å"share this folder on the network†. 16. In this stage, pc1 folder is already share. Install and configure the printer on one of the PCs Network Printer for Win-1 1. HpDeskjet 3900 printer put into your computers USB port at the same time you will see â€Å"Found New Hardware†. 2. Click the start menu bar and choice setting and click printer and fax. 3. We will see â€Å"Add a printer† and click on it. 4. We will see â€Å"Add printer Wizard† and click â€Å"Next†. 5. Choice â€Å"Local printer attached to the computer† and click â€Å"Next†. 6. You will click on the down arrow and choice â€Å"USB(Virtual printer ports for USB) and click on the â€Å"Next†. 7. You will see this box and click on the â€Å"Next† 8. You will click on the â€Å"Have Disk† button. 9. Appear â€Å"Install From Disk† dialog box and click on the â€Å"OK† button. 10. You will choice the â€Å"auto run†. 11. You will see next time â€Å"Install From Disk† dialog box and click on the â€Å"Browse† button. 12. You will see â€Å"Add Printer Wizard† dialog box and click on the â€Å"Next†. 13. And then your printer name is â€Å"Hp Deskjet 3300 Series† and click on the â€Å"Next†. 14. You will choice the â€Å"Do not share this printer† and click â€Å"Next†. 15. Choice â€Å"No† and click â€Å"Next† button. 16. You will click on the â€Å"Finish† button. 17. The network printer can already use. 18. Right click on the printer and click on printing preferences. 19. You will click on the â€Å"Sharing† tab and you will see â€Å"Do not share this printer. 20. You will share this printer so you will select the â€Å"Share this printer† and click â€Å"Apply and OK† button. 21. This step is already use and already share this printer. Network Printer for Win-2 1. Click the start menu bar and choice setting and click printer and fax. 2. You will see â€Å"Add a printer† and click on it. 3. You will see â€Å"Add printer Wizard† and click â€Å"Next†. 4. Choice â€Å"Local printer attached to the computer† and click â€Å"Next†. 5. Select â€Å"A network printer, or a printer attached to another computer and click â€Å"Next†. 6. You will see â€Å"Browse for a printer† already selected . 7. So you will select again on â€Å"Connect to the printer (or to browse for a printer select this option and click next)† and click on the â€Å"Next† button. 8. Type your printer name and click on the â€Å"Next† button. 9. Connect to the printer is successful and click on finish button. 10. The network printer can already use on the network. Network Printer for win-3 1. Click the start menu bar and choice setting and click printer and fax. 2. We will see â€Å"Add a printer† and click on it. 3. We will see â€Å"Add printer Wizard† and click â€Å"Next†. 4. You will see already select â€Å"Local printer attached to the computer† and click â€Å"Next†. 5. So you will select â€Å"A network printer, or a printer attached to another computer and click â€Å"Next†. 6. You will see â€Å"Browse for a printer† already selected . 7. So you will select again on â€Å"Connect to the printer (or to browse for a printer select this option and click next)† and click on the â€Å"Next† button. 8. Type your printer name and click on the â€Å"Next† button. 9. This step is asked to connect with the network printer and click on yes button. 10. Connect to the printer is successful and click on finish button. 11. The network printer can already use on the network. Sharing folder 1. Right-click on the desktop choice new folder. 2. You will rename this folder. 3. You will see the folder on the desktop. 4. Right click on the folder and choice the share and security 5. In sharing tab, selected â€Å"Sharing the folder† and click on permission button 6. Checked on all allowed button and click apply and ok button 7. You will see already shared folder on the desktop. Task 3 Searching for PCs and other peripheral devices No Name StartDate EndDate 1. Monitor 3.7.2009 3.7.2009 2. Casing and Power Supply 3.7.2009 3.7.2009 3. Mother board 3.7.2009 3.7.2009 4. Microprocessor 3.7.2009 3.7.2009 5. Hard disk drive 3.7.2009 3.7.2009 6. Graphic card 4.7.2009 4.7.2009 7. Main Memory 4.7.2009 4.7.2009 8. CD-ROM 4.7.2009 4.7.2009 9. Printer 4.7.2009 4.7.2009 10. Microsoft Windows XP Professional w/SP2 5.7.2009 5.7.2009 Searching for Network devices No Name StartDate EndDate 1. Network Interface Card 5.7.2009 5.7.2009 2. UTP cable 5.7.2009 5.7.2009 3. Switch 5.7.2009 5.7.2009 Assembling the Personal Computer and driver installation No Name StartDate EndDate 1. Assembling the PCs 30.7.2009 30.7.2009 2. Main Memory installation 31.7.2009 31.7.2009 3. Graphic Card installation 31.7.2009 31.7.2009 4. CD-ROM installation 31.7.2009 31.7.2009 5. Hard disk format and 1.8.2009 1.8.2009 6. Window XP installation 1.8.2009 1.8.2009 Preparing three Personal Computer connect to the network and sharing printer No Name StartDate EndDate 1. Network card installation 29.8.2009 29.8.2009 2. 3PCs Network 29.8.2009 29.8.2009 3. Sharing folder 29.8.2009 29.8.2009 2. Sharing printer 2.9.2009 2.9.2009 Task 4 Task4 Name, location and contents of 5 Major system files in Windows XP †¢ C:WINDOWSBOOT.INI †¢ C: WINDOWS NTLD †¢ C: WINDOWS NTBOOTDD.SYS †¢ C: WINDOWS NTUSER.DAT †¢ C: WINDOWS NTDETECT.COM 5 common technologies available for establishing Internet connectivity through Our Windows XP 1. ADSL(use phone line and cable modem) 2. Wi-Max(use access point) 3. Satellite 4. Broadband and 5. IP star Features of Linux †¢ the several programs running at the same time †¢ the several users on the same machine at the same time (and no two-user licenses!) †¢ runs on many different CPUs, not just Intel †¢ One program cant bring the whole system down †¢ Linux only reads from disk those parts of a program that are actually used †¢ dynamically linked shared libraries (DLLs), and static libraries too, of course †¢ support for many national or customized keyboards, and it is fairly easy to add new ones dynamically †¢ supports several common file systems, including minix, Xenix, and all the common system V file systems †¢ UMSDOS is special file systems which allows Linux to install on a DOS file system †¢ read-only HPFS-2 support for OS/2 2.1 †¢ TCP/IP networking, ftp, telnet, NFS and so on †¢ Netware client and server †¢ LAN Manager/Windows Native (SMB) client and server †¢ the base protocols available include TCP, IPv4, IPv6, AX.25, X.25, IPX, DDP (AppleTalk), Netrom and so on †¢ Stable network protocols included TCP, IPv4, IPX, DDP, AX.25 and etc Reference Web Reference http://electronics.howstuffworks.com/how-to-tech/build-a-computer.htm www.metasearch.com www.google.com www.yahoo.com Book Reference PC World Fundamental of Hardware and Operating system McGraw.Hill.Mike.Meyers.A.plus.Guide.to.Managing.and.Troubleshooting.PCs.Lab.Manual.2nd.Edition.Apr.2007

Influence and Creativity Essay -- Individuality Culture Media Essays

Influence and Creativity I have a habit of noticing redundancies in other people. Their personalities and their thoughts just seem so similar: daughters trying to be like mothers, or sons trying to be like fathers, or friends trying to be like each other. In my mind the sense of "self" that we as human beings have is more of a delusion than a reality, where we are nothing but the products of a multitude of influences throughout our lives. Did I ever have an original thought in my life? Or is it always someone else's idea that I am only repeating? What does it mean to be a human being without original thought and creativity? I talk like my friends do. I learned body language from my parents, stories from movies and books, perspectives on life from parents or philosophers or friends or teachers. Despite the myriad of thoughts that make up my personality, I feel as if I only absorbed my surroundings with no real personal creation. My parents keep asking me: "Who have you been hanging out with? Why do you a ct like this?" as if they already know that the comments I make, or the movies I enjoy or any of my other sudden preferences and mannerisms are not my own. When we are young, the adults tell us that "everyone is `special,' but how could I believe in this idea of personal creativity and uniqueness when there are so many influences that I copy in my life? Of course, the term "creativity" is almost inherently ambiguous. What do I hope to achieve, or more specifically, what do I feel that I lack because of this supposed lack of personal creativity? When I think of creative minds, I imagine Pablo Picasso or Thomas Edison and the contributions they have made to society or the impact on our emotions. But fame or critical acclaim a... ...y mine. I don't see creativity as being some sort of individual contest that must be won as an indication of my uniqueness and verification of my or anyone's human value. And although I don't think I fully understand the greater picture regarding the role of influence of creativity in my life and society, maybe the answer is not nearly as complex as it seems. Maybe creativity is a societal, collective process in which everyone has a role. I like to think that the point of creativity and the creative process is not to individually labor over the seminal work of the century, or to painstakingly differentiate one's self from others. Creativity should be about the pure enjoyment of having been involved, influencing others and being influenced, combining ideas and preserving those that speak to us, discovering and appreciating all that which is greater than ourselves.

Beliefs And Social And Political Influences That Have Shaped Contemporary Service Provision

This essay will give information about different pieces of legislation including Education Act (1944), The Mary Warnock Report (1978), and ‘Every Child Matters’ (2003). The essay is also going to discuss The Early Years Foundation Stage (EYFS) 2007. In May 1940 Britain had been at war and shortly after Neville Chamberlain who was conservative Prime Minister was forced to resign due to the lack of confidence in his party. He was later replaced by Winston Churchill.In October 1940 Herwald Ramsbotham who was president of the Board of Education, met with senior officers to discuss the Prime Minister Winston Churchill’s ideal of; â€Å"establishing a state of society where the advantages and privileges which hitherto have been enjoyed only by the few, shall be far more widely shared by the men and youth of the nation as a whole† (Taylor (1977) cited in Gillard, 2011, p2). After discussions with Winston Churchill the board’s proposals became known as the à ¢â‚¬ËœGreen Book’ this was then formed a piece of legislation which is now known as The Education Act 1944.It was later discussed that there should be three stages of education which would be primary, secondary and further. Which is still in place in today’s society (Gillard, 2011). This is good because children are now taught through stages however it is also a bad idea because not all children develop through the stages, some children will understand one topic more than another or there may be a child who was to have a learning difficulty and then this would mean that the child will develop when they are ready and it may not be in stages they may take longer or they miss a stage and jumping to the next stage .Once this was brought out they then ended the existing differentiation between elementary and secondary (Gillard 2011). In 1941 Rab Butler who was president board of education introduced free secondary education which happened for the first time in the UK (Parli ament UK, 2012). Since the 1944 act has been brought out this has been reviewed three times since and there are now three Education Acts in place. Before the war there was no free secondary school education you had to pay and only the upper class families were able to pay for the facilities (Aldrich, 2002).However after the war the society had changed and the government wanted to try and make life better for everybody (Lowe, 1988). They did this by introducing free secondary education, and they also introduced council houses so that the lower class families were able to have a stable home for themselves and their children. The government also introduced free health care, so that if the children or adults needed any medical attention they were able to get this free of charge. At this time, the government introduced the 11 plus test.Most of the time the children who came from a richer background ended up in the private fee paid schools, and the children that were in the lower class fa milies ended up in the less advantaged schools (Lowe, 1988). The 1944 Act recognised that children’s education should be based on their age, talent and ability. However, as Childs ( 2006) points out: â€Å"the 11 plus came to be seen as a test that discriminated strongly, if not deliberately, against the working class† (p. 93) From discussing the Children Act this essay is now going to go on to discussing the Warnock Report.Mary Warnock was involved in Special Educational Needs (SEN). She is now known as Baroness Warnock. The Warnock report looked at the statementing of children and also looked at whether children with a SEN could be taught in mainstream schools. Putting this in place made it so that there was small specialist school provision available. This report highlighted that children who had a special education need, were more likely to be bullied in a mainstream school. However this isn’t always the case as not all children with an educational need will get bullied in a mainstream school.If the child had behavioural difficulties then there is a longer time for the statement process. However when the report was renewed in 2005, Baroness Warnock stated that statements aren’t a good idea and should only be retained as a safety net (Douglas Silas Solicitors, 2012). From discussing the Mary Warnock Report this essay is now going to talk about the Green Paper Act which is also known as ‘Every Child Matters’. Every Child Matters Green paper (2003) was published shortly after the death of Victoria Climbie and was put in place to change children’s services.This legislation has five key outcomes that will help children in child hood through to later life. The five key outcomes are making sure children: stay safe, enjoy and achieve, be healthy, achieve economic well-being and making a positive contribution. The framework made sure that the multi-agency partnerships such as health visitors and social services were p ut into place so that it gave children the best opportunity to succeed to their full potential and bring out the best in children. From the Every Child Matters Green Paper legislation this then led to the creation of Common Assessment Framework which is also known as (CAF).By bringing this in it made sure that all of the agencies working with children understand the individual needs for the children. CAF forms led to meetings which brought together the agencies which made sure the Ever Child Matters plan is met and followed (Department for Education, 2012a). Following on from the Green Paper this essay is now going to start discussing the Early Years foundation stage. The Early Years Foundation Stage was introduced in 2007 and was made compulsory from 1st September 2008.This was then revised in 2012. The aim was to set the standards for learning, development and care for children from the ages of birth to five years. This piece of legislation is in place to help children achieve the five ‘Every Child Matters’ outcomes which were listed above. The EYFS does this by setting the standards and making sure that all children are achieving whilst they are in the care of the setting and makes sure that the children make progress and that no child gets left behind (Department for Education, 2012b).The EYFS addresses equal opportunities by making sure that every child is included and not left out because of their: ethnicity, culture or religion, gender, home language or family background and any learning difficulties the child may have or their ability. The EYFS aims to create the framework for partnership working. They do this by working with the children’s parents and professionals and they pass on information between the settings that the child attends.The EYFS also improved the quality and consistency for children by getting rid of the existing frameworks, and providing the basis for the inspection and regulation regime. Finally they laid a secur e foundation for future learning, this meant that the child care practitioners were planning to meet the individual needs of the children. They also carried out regular observations on the children so that they were able to recognise if there are any changes in the child’s development. It could be suggested that these outcomes have a big impact on the way the setting is run.Without these outcomes the nursery setting wouldn’t know where they are at with assessments. However it could be argued that there is some degree of difference between settings and practitioners as to how well the planning and assessments are carried out. The EYFS is a central part of a ten year childcare strategy that was bought out in 2007. This shows that legislation isn’t always going to work and sometimes will need reviewing so that it can be made better and more up to date. However sometimes they don’t change anything it is just a review to make sure that everything is still bein g run the same.Within the EYFS the work for all practitioners are grouped into four distinct but complementary themes which are: a unique child, making sure the children have positive relationships, having enabling environments which means that the nursery has to have bright displays up and look welcoming and also making sure that the children are learning and developing at the right stage of their development. Since the Early Years foundation stage has been introduced it is now known that children enjoy and learn more when learning through play (Pramling-Samuelsson and Fleer, 2009).It is important that the children are able to make their own choices and left to explore by themselves as long as they are safe this is how most observations are done, during the child’s natural free flow play. By this you are then able to see how the child interacts with other children, what they enjoy doing, the way in which they explore and also what they found out from playing/exploring. From this the practitioner is then able to plan and implement from this to encourage the children to learn.â€Å"A good free play session offers a rich play and learning experience for children. It allows each child to progress at his/her own pace, it gives children practice in choosing, and in dealing with the consequences of choice, and it encourages a more flexible and open-ended use of the group’s resources. Like all genuine freedom, however, it takes a lot of effort† (Henderson 2010, cited in Lewis, 2011, p 1). However some children are more advanced and would prefer learn at a faster speed doing written work rather plan playing.On the other hand it is good because it does give children chance to explore and learn at their own stage rather than them feeling like they are being rushed along. Which means the child will learn to be strong and independent which will be learnt through loving and secure relationships with parents/carers. Children also look at displays within the setting to support their development This essay discusses how The Education Act (1944) has made an influence on today’s society. The Education Act brought in the three stages of education; primary, secondary and higher.These are still in place in today’s society, it also brought in free education and changed the way children learn. The children went from not going to school unless they could afford to pay to now being able to go to school free of charge. In today’s society they don’t take into account your welfare and background which is a good thing as children don’t have anything in the way which could affect them from learning. In 1978 The Mary Warnock report was introduced which influenced on how children with a special educational need was assessed and it was then later reviewed in 2005.Another piece of legislation that has been discussed within the essay is Every Child Matters this piece of legislation looks at all frameworks working tog ether so that children; stay safe, enjoy and achieve, be healthy, achieve economic well-being and making a positive contribution. Finally this essay has talked about The Early Years Foundation Stage which was brought out in 2007, and made compulsory in 2008. It is still in place in today’s society and has been revised in 2012.

Baby Shoes, Never Worn

Baby shoes, never worn The watch that hang over the table was ticking loudly in the silence. The two of them were standing muted in front of each other. They had been together for three years and each year she would ask him the question. She thought it was about time they started trying, but he still felt too young for the commitment. She said her biologically watch was ticking, but he maintained his opinion and told her to stop being anxious. He believed they still had plenty of time.One day she walked along the sidewalk and all she saw on her way was little people. She looked at Jumpsuits, diapers and perambulators. She got to a place with tiny shoes. She picked up a pair and caught herself in a mirror as she turned around. Something wet ran down her cheek and she could hear herself. Coming to her senses she stormed out to her car and drove home. She stayed up that night thinking about her misfortune. She decided to wake him up to convince him that the right moment was now. Luck wa s not with her.Wanting to put herself out of her misery and rage she discovered her hand moving to give him a red mark on the side of his head. She had never worried this much about anything before and he had never seen her this way before. The chaotic atmosphere had filled up the entire apartment. He tried to catch her before she got to the doorknob but failed. Her mind was empty for everything but her wish. She kept driving into the night not stopping at any point. The tank was almost empty when the first light hit the windscreen.A petrol station was the first place she saw and it was about time to stop. She sat on the bench looking at a newspaper with wet eyes when she saw the advertisement. It said â€Å"For Sales: Baby Shoes. Never Worn†. Looking at the address she drove fast across town. The picture of the baby shoes hang from the ceiling. She bulled over when she reached the right block. The young Mrs. opened the door to the apartment. She was home alone. They greeted each other. They had a noiseless clock over their table in the kitchen.The needle went from number to number, silently. She looked around not saying anything, not complimenting anything. The Mrs. observed her walking through the apartment, but stopped her when she came to the room at the far back. She barely got to see the room, but it was plenty. She looked at the Mrs. expression, turned around and walked down to her car on the street. The car was empty when she drove home to him. The clock was still ticking over the kitchen table however not as fast as it used to tick.

At The Age That

At The Age That At The Age That At The Age That By Maeve Maddox A reader has a question about a â€Å"cute little sign† she bought: Something just isn’t right. Here’s the wording: â€Å"I am at the age that makeup is no longer optional.†    I want to replace â€Å"the age† with â€Å"that age† and change â€Å"that makeup† to â€Å"when makeup.† Any insights or suggestions? The difference between â€Å"the age† and â€Å"that age† is a matter of style, but when is the better grammatical choice than that. Both that and when can function as conjunctions, but when that is used as a conjunction, it usually introduces a noun clause: He believes that he can do no wrong. She believes that makeup is mandatory after a certain age. When is the usual choice to introduce an adverbial clause after words like age, day, and time. It’s the equivalent of the phrase â€Å"at which† or, in the case of day, â€Å"upon which†: A new study has revealed 37 to be  the age when  men are happiest. I look forward to the day when all children have an equal opportunity to access food and water that contributes to their health and well-being. Most people were at home and this was  the time when  the fewest trains were running. When that follows the words age, day, and time, it’s being used as a relative pronoun and serves as a subject or object in the clause it introduces: The right to retire with financial security  at the age that  has been promised throughout our working lives has been denied. (That stands for age and is the subject of â€Å"has been promised.†) Avondale students remember ‘a day that changed our country forever’ (That stands for day and is the subject of â€Å"changed.†) All we have to decide is what to do with  the time that  is given us. (That stands for time and is the subject of â€Å"is given†) The better wording for the reader’s sign is â€Å"I am at the age when makeup is no longer optional.† But she has hung the sign in her bathroom- an informal context, surely. I just wouldn’t give one like it as a present to an English teacher. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:20 Types and Forms of Humor15 Words for Household Rooms, and Their Synonyms40 Synonyms for Praise

Polloclk essays

Polloclk essays To properly judge any body of work, the first relevant question to ask is; did the creator achieve the objective or vision that he originally sought after? As director and star of Pollock, Ed Harris had the challenge of bringing this extraordinary character to life as well as telling his story. As you might have guessed, being a brilliant actor and a first time director, hell have to settle for one out of two. In the beginning, stumbling up a stairwell in the middle of the night, it is quickly established that abstract art legend Jackson Pollock suffered from a drinking problem. Soon after, Pollock met a painter in Greenwich Village, Lee Krasner (Marcia Gay Harden), who showed passionate interest in his artistic style and work. As the two became romantically involved, Krasner also began to take on the role as his manager. Krasner proved her devotion to Pollock by staying by his side no matter what the circumstance; even though time after time he was repeatedly in and out of being a crazy demented alcoholic. After marrying, the two isolate themselves by moving away from the city to Long Island, where Pollock seemingly contemplates his life as an artist. With growth and change comes a whole new artistic style; one that had never been seen or painted by anyone before. Ultimately, as Pollock reached the height of his success, he unfortunately turns to the bottle again and is met with an untimely death. Pollock is a hugely challenging subject for a first-time director, and Harris is most successful when it comes to his acting performance. However, Harris fails to produce a film worthy of awards. There is no doubt that it takes a tremendous amount of talent to accurately portray the disturbed artistic mastermind, which Harris brilliantly accomplishes. At times he is neurotic and of-the-wall, other times he isintense and powerful; Harris is frighteningly convincing as Pollock. I truly bel...

A Farewell Of Arms, By Ernest Hemingway Essay World War II, World War

Throughout the novel, Ernest Hemingway demonstrates the true horrors and realities of the Great War. At the beginning of the novel, many individuals in the Italian army despise the Great War and its primary objectives, believing that it is not only unnecessary but also unjust. In addition the impact of the war is illustrated when an American soldier decides to take the truss off of his hernia in order to avoid fighting at the front lines. Furthermore, as the war continues to expand and intensify, Rinaldi, a proficient Italian surgeon is significantly affected as he is about his medals, war wounds as well as the promotion that he is about to obtain. Ettore further encourages Henry to join the American army, since it will compensate him much more than the Italian army. Moretti’s moral values are shown in his reasoning for joining the American army since he would rather serve in an army that pays him more for his services. Henry’s own experiences of the Great War ch anges his perspectives and attitudes, leaving him to feel lonely, disgusted as well as disconnected for participating in a warfare that destroys and kills countless of innocent people.Consequently, Ernest Hemingway portrays the First World War as meaningless, gruesome and destructive, which causes detrimental impacts on many individuals physically, morally as well as mentally. He demonstrates that war is senseless and brutal, inflicting mental and physical damage to

E-Commerce Business Proposal Introduction (draft) with detailed Essay

E-Commerce Business Proposal Introduction (draft) with detailed outline - Essay Example The business will be designing making and selling various handmade products. However to cut a niche for itself in the already crowded market of selling handmade products, This proposed business will have an online platform that allows the clients to be involved in designing the products they want. The clients will be able to do this by either uploading a picture or sketch of the proposed item that they want to be designed and made for them. They will also be able to contribute in the designing of these products by providing a brief description of whatever they want so that the team of designers can be able to capture their needs well. The involvement of the customers in the design of these handmade products will ensure that the needs of the customers are fully met. Involving the customers in the design process will ensure that the venture not only sells what it wants but also sells what the customers want. This will therefore give the business a competitive advantage over other seller of handmade crafts who basically sells what they have and do not sell what the customer wants. The business will make money from selling of the crafts to the clients. Involving clients in the design process will also be a way of getting various design ideas from the clients. Payment will be either through credit cards or online money transfer channels such as PayPal. Cash payments will also be accepted when the crafts are delivered to the customers This craft selling business will be internet based. It will require an interactive website that is built by a professional website developer. The customers will be able to view the product or crafts that are available for sale from the website. In addition to this, the website will allow the customers to contribute in the design of the crafts they want. The client will first choose the product he or she wants and describe how it should look like. The customer can draw sketch of the proposed design and post it through the

Film analysis Essay Example | Topics and Well Written Essays - 1500 words - 2

Film analysis - Essay Example Salieri, being a serious man and a serious composer cannot abide the thought that this unserious young man was given a gift that he, Salieri, was not. Thus, Salieri becomes all-consumed with envy. Historical evidence indicates that Salieri was extremely envious of Mozart, just as the film depicts. Salieris enmity towards Mozart is explained as the fact that Mozart was able to, with great success, set an opera, the Cosi fan tutte, that Salieri had failed to set and é  he great success of Mozart in accomplishing what he [Salieri] could make nothing of is supposed to have been the first origin of his enmity and malice towards Mozart.(Landon, 1988, p. 156). Salieri also was jealous because his own pieces were ç” °ommonplace and of course in no way comparable to Mozart,and that it only took a generation for Salieris music to die out. (Landon, 1988, p. 173) At Mozarts funeral, Salieri was alleged to have said to a companion that it was åŠ ªell for us that he is dead. For had he lived longer, verily, the world would not have given us another bit of bread for our compositions!(Thayer, 1989, p. 134). This shows that Salieri believed that Mozart overshadowed him, and that, if M ozart had lived further, Salieri would have fallen into obscurity. Once again turning to the films portrayal of the relationship between the two men, Salieri, because of the unfairness that Mozart was given a gift that was denied Salieri, Salieri renounces God, then sets to destroying Mozart any way he can. Salieri sets up Mozarts wife, Constanze to come to his palace, with the ruse that she must have sex with him in order for Mozart to get a job teaching music to a young debutante. When young Constanze appears in the palace and proceeds to undress, he throws her out, humiliating her. He undermines Mozarts reputation with the Emperor at every turn. He sends in a spy to report

Poor Customer Service Essay Example | Topics and Well Written Essays - 2000 words

Poor Customer Service - Essay Example They are after all paid for working for the primary stakeholder, the shareholder to create value and profit for him. It is incidental that for earning this profit, they have to be equally mindful of befitting the secondary stakeholders. Contrary to common belief, there are many stakeholders in the business apart from the shareholder or the stockholder. They are the employees, customers, suppliers, bankers and even the society at large who look for some benefit from the company, and in turn are also its well-wishers. The question is how to determine that the managers are acting in the best interest of the shareholders? One way is to read the annual financial results that reveal the results of their efforts in realizing profit and value for the owners of the company. But this does not reveal their competency level. The various audits and financial data only show that these are results of activities that have been checked for correctness but they do not reflect on what level of competence was exercised. The better and more comprehensive method is through Corporate Governance. The company is a legal entity and therefore has to enter into commercial transactions all the time for carrying on its business activities. These transactions are concluded by the managers on behalf of the company since the legal entity is not a person and needs agents to carry out these duties for it. This ability of the managers to enter into legal contracts and agreements makes them the agent of the company with the liability resting with the company. This situation gives rise to irresponsible behavior on the part of managers who do not carry the burden of any wrongdoing on their part. It is to control this likely misuse of power that Corporate Governance assumes importance. Business strategies and processes have to be tailor-made to serve every stakeholder. Similarly, Corporate Governance rules and processes have to encompass all activities that have a direct or indirect bearing on different stakeholders. It will not be far from the truth to say that the agency theory has little relevance on Corporate Governance. Â  

Identify a standard used by the VA in its information security Research Paper

Identify a standard used by the VA in its information security program, then compare and contrast with another similar standard - Research Paper Example The department therefore contains a lot of sensitive information meaning that the entity needs the proper forms of internal controls in order to protect data on the different people that is contained within the system. It is therefore a requisite for the organization to adopt the best and most secure system as not only serves the veterans but liaises with other departments to ensure proper service delivery for the veterans. There are the mandatory standards that are required by the federal government and the other standards that the entities adopt in order to have a set level of pedigree within the global trends. One of the security requirements by the Federal government that the entity has adopted is the FIPS 200 that is a standard specified by the Federal Information Security Systems Act (FISMA) that is an important part in risk management (Norman, 2007). The security systems specified under this standard are important for ensuring the integrity, confidentiality and availability of the computer system and its information while ensuring that the risks that the company may face in the process have been significantly reduced. Under the FIPS200 standards there are the management safeguards, technical safeguards and the operational safeguards. The management safeguards deal with risk assessment and security planning factors while the operational standards are mainly concerned with the personnel security and the software and hardware maintenance within the organization. The technical safeguards on the other hand are concerned with the audit trails and communications protection (Norman, 2007). Th e FIPS 200 standard is applicable to all federal government information so as to require the protection of information against any unauthorized disclosure. The standards has the minimum security requirements that it requires of the organization in the different areas that

Composition of fish corkscrew Essay Example | Topics and Well Written Essays - 1000 words

Composition of fish corkscrew - Essay Example Symmetry is known to play a vital role in human visual perception and aesthetics1. When all the functional parts of the fish corkscrew are in closed position, the device appears to be almost symmetrical as can be seen from figure 1. Its symmetry is, however, imperfect given the shape of the corkscrew and a section of the knife. One of the elements of the device is the saw-tooth and sharp bladed knife. The knife which is attached to the tail of the fish is made of metal and can be used to cut different objects. The cutting edge of the knife has two sections; a flat blade and a serrated blade that form one unit. The flat section of the cutting blade can be used to cut objects like a razor or ordinary knife does even as the serrated section serves to cut like a saw. The cutting and non-cutting edges of the knife meet in a curve to form a pin point that can be useful in piercing or tearing materials. The knife is attached to the tail of the fish through a hinge so that the knife can be drawn out in case it needs to be used. When not in use, the knife is pushed down and its curved non-cutting edge forms the dorsal fins the fish. At the side of the knife that overlooks the wooden body of the fish, close to the curved edge is a notch that can be used to lift the knife out of its sheath. The tail of the fish is made up of metal. Apart from being the frame upon which the knife is fixed, the tail serves to give the device its characteristic aesthetics and fish shape as can be seen in fig 2. The body of the fish which is made of wood and metal similarly gives the device its characteristic fish-like shape. The body also acts as a sheath that hides the sharp edge of the knife from view when the knife is in closed position. The body also serves to protect the bearer of the knife from harm as it keeps the knife away from immediate contact in case it is not in use. The body of the fish also serves as a hand. The body is so shapes that

Privacy of lectronic medical records Research Paper

Privacy of lectronic medical records - Research Paper Example The cost-free factor of these technologies is an attractive initiative for a number of firms with a high customer base to adopt EMR with minimal investment on time and human resources. EMR is also gaining popularity amongst the patients or recipients of health services, especially in areas that are far away from good hospitals. The patients can view their medical records, test results and history online at the comfort of home or at work (Kolbrum, 2008). However, with the rapid rise of readily available sources online for EMR, it is fair to question whether the EMR is well-protected or easily accessible to the public. With the internet flooded with spam and the ever-present danger of hackers breaking into confidential online records, are the patients safe online? Is convenience too close for comfort? The concerns mentioned in the paragraph above will be addressed throughout the course of this paper which seeks to justify whether all good things in life are (really) for free, find ways to ensure which EMR platforms are the safest to use, and gain insight into important privacy laws that offers protection to the patient’s personal health information. The need for EMR was realized in the 1960s, when it was felt that there has to be an automated system for the re-organization and management of patient records to enable improved provision of health services to them. Laurence Weed, a physician, was the first to propose and describe the idea of computerized medical records or EMR (Pinkerton, 2008). Progressing through the 1990s, as the computer became more handy and sophisticated, the EMR systems also became complex and in wide use by the companies and medical institutions (Pinkerton, 2008). Today, in 21st century, the commonality and stress on the use of EMR is so immense that the firms are now availing and adopting the systems for free, just like Email Accounts. Going back to argument where Google and Microsoft were stated as examples, it is understood that

Composition of fish corkscrew Essay Example | Topics and Well Written Essays - 1000 words

Composition of fish corkscrew - Essay Example Symmetry is known to play a vital role in human visual perception and aesthetics1. When all the functional parts of the fish corkscrew are in closed position, the device appears to be almost symmetrical as can be seen from figure 1. Its symmetry is, however, imperfect given the shape of the corkscrew and a section of the knife. One of the elements of the device is the saw-tooth and sharp bladed knife. The knife which is attached to the tail of the fish is made of metal and can be used to cut different objects. The cutting edge of the knife has two sections; a flat blade and a serrated blade that form one unit. The flat section of the cutting blade can be used to cut objects like a razor or ordinary knife does even as the serrated section serves to cut like a saw. The cutting and non-cutting edges of the knife meet in a curve to form a pin point that can be useful in piercing or tearing materials. The knife is attached to the tail of the fish through a hinge so that the knife can be drawn out in case it needs to be used. When not in use, the knife is pushed down and its curved non-cutting edge forms the dorsal fins the fish. At the side of the knife that overlooks the wooden body of the fish, close to the curved edge is a notch that can be used to lift the knife out of its sheath. The tail of the fish is made up of metal. Apart from being the frame upon which the knife is fixed, the tail serves to give the device its characteristic aesthetics and fish shape as can be seen in fig 2. The body of the fish which is made of wood and metal similarly gives the device its characteristic fish-like shape. The body also acts as a sheath that hides the sharp edge of the knife from view when the knife is in closed position. The body also serves to protect the bearer of the knife from harm as it keeps the knife away from immediate contact in case it is not in use. The body of the fish also serves as a hand. The body is so shapes that

College Education Essay Example for Free

College Education Essay Assignment: Should a college education focus on cultivating and encouraging the imagination of students or on teaching basic facts and standards so that we all share a certain amount of common knowledge? Katherine Paterson once stated in The Spying Heart, â€Å"Our fundamental task as human beings is to seek out connections—to exercise our imaginations. It follows, then, that the basic task of education is the care and feeding of the imagination. Our task as teachers and writers, artists and parents is to  nourish the imagination—our own and that of the children entrusted to our care. † This means that our goal as human beings is to build their imagination. The the job for education is to feed the imagination. An adults job is to help the children to build their imagination. A college education should focus on cultivating and encouraging the imagination of students instead of on teaching basic facts and standards so that we all share a certain amount of common knowledge. One reason why a college education should focus on building imagination is because dreams  are stronger than facts. Albert Einstien once said, â€Å"The true sign of intelligence is not knowledge but imagination. † Also Robert Fulghum states in his book, All I Really Need to Know I Learned in Kindergarten: Uncommon Thoughts On Common Things, â€Å"I believe that imagination is stronger than knowledge. That myth is more potent than history. That dreams are more powerful than facts. That hope always triumphs over experience. That laughter is the only cure for grief. And I believe that love is stronger than death. † If Dr. Martin Luther King Jr. Did not dream and was based only on facts, I dont think the United States would have been the same. This is why colleges should focus on the imagination of their students and not how much they know. Some people believe that college should solely be based off facts and knowledge. Aristotle once said, â€Å"All men desire knowledge†. But is that knowledge needed to live life. The students should learn what they are majoring in, but should also use imagination to a class or two. Remember â€Å"education is the most powerful weapon which you can use to change the world†.

Construction Techniques for Bridges

Construction Techniques for Bridges Structure of report An extensive part of this report was dedicated to the literature review. Though actually the most interesting part is the one which concerns to the results of the vulnerability of bridge of the case study, it is not admissible to neglect all the general considerations based on an extensively research in technical text, through which was possible to determine the specific structure, the method and the phases of construction, the type of analysis to be carried out and in which way the results have to be read. Indeed close attention is needed in interpreting the results due to limitations of the specific case under consideration and at the same time because of the need to generalize the specific results for use on a larger scale of projects. In the literature review section of the report a general study about bridges has been developed. This has been done investigating the history, the evolution, as well as the technologies and trends of bridge design, with particular attention to recent developments in California. Construction techniques have also been analyzed in more details referring to many important projects, based on international literature, scientific journals and technical books. Then the earthquake section was covered. In the section about Codes of practice an overview of the most important aspects has been made and few tables of interested have been attached to justify the choices made in the case study. Type of Analysis of previous papers The second part, elaborated with the support of the software SAP2000 BRIDGE Modeler, follows the development of the project of a common bridge in California according to the local and currents codes of practice. Literature review An extensive literature review was conducted to understand which is the state of the research and the interest of the codes in assured performance behavior of the bridges during phases of construction. Bridges Among all the engineering sciences, bridge engineering is one of the most complex because involves in itself a lot of disciplines, from technical to aesthetic, from environmental to social, from economic to political aspects. Without any doubt the technical and the economic factors are those that strongly influence engineers choices in designing a bridge, but they do not cover all the design process. Using Troitsky words Planning and designing bridges is part art and part compromise (Chen, Lian Duan, 1999). For understanding recent trends in bridge design and construction it is of high importance to consider the development that bridge engineering has undergone during centuries. History illustrates that social and economical changes in a nation have been reflected on bridge engineering development. At different historical moments, various types of bridges have been built for many purposes with the new technologies at each time. From the 19th century, due to the big industrial growth, bridges have been built essentially as part of the transportation system. During the 20th century, bridge engineering has been characterized by big changes in the structural solutions and methods of constructions because of the diffusion of the reinforced concrete. The designers had finally a large possibility of choices between materials, methods of constructions and technologies of analysis. This led to the actual scenario where multiple type of bridges are in operation highlighting the wide creativity of bridge engineers. Designing a bridge, the main important parameters to take in account in choosing the best solution are: location, span, material, type of foundation, scheme of the bridge, type of superstructure, type of supports, method of construction. Regarding materials, nowdays timber is used only for temporary bridges, then for ordinary bridges the choice is between reinforced concrete and steel. Depending on the span of the structure one material is to be preferred to the other. For spans between 65ft and 330ft reinforced concrete gives the best compromise, for spans greater than 330 ft steel is recommended. The span influences also the system of the bridge: for small and medium spans a beam bridge is commonly used, for spans longer than 160 ft an arch system could be adviced and a suspended bridge can be the solution for very long span bridges. These are only indication, and every single case has to be evalued considering limitations due to location, codes, cost and typical bridge of the area . It is a good rule of practice to consider typical projects recent designed in the area in which there is the purpose of insert a new bridge structure, if the medium-span is the one of interest. (Chen, Lian Duan, 1999). Structural Types This paragraph intends to provide a list of the several commonly used types of bridges, highlighting the differences for geometry, analysis, economy. This list is not to be intended complete, as other type of bridges may be design, in which case, specific deep studies have to be done in order to analyse the particular solution. According to Raina it is possible to categorize bridges in six different types of superstructure regarding the material which is made of. Materials commonly used for building the superstructure of permanent bridges are: Reinforced Concrete Prestressed Concrete Masonry Steel Mix of steel and reinforced concrete or mix of reinforced concrete and prestressed concrete Special superstructures with cables For each material there are possibilities of different kinds of sections. 1. Reinforced Concrete Superstructures can be simple span or continuous span; balanced cantilever, arch or frame, tipically utilized for short span bridges. Some parts may be precast. Solid Slab Used for spans between 5 and 14 meters Slab and girder (T-beam bridges) Used for spans between 14 and 25 meters Hollow box girder Used for spans between 25 and 70 meters Characterized by a high torsional resistance, is suitable for curved paths. 2. Prestressed Concrete Superstructures can be simple, balanced or free cantilever, or continuous span. It is possible to have segmental cast in situ or precast solutions. Prestressed Concrete superstructures cover medium spans. Hollow slab Used for spans between 10 and 25 meters Slab and girder (Girder bridges) Hollow box girder 3. Masonry superstructures have been associated with arch bridges in the past centuries. This type of bridges is not of relevant importance for this study, which is relative to new bridges under construction. 4. Steel Superstructure typically consists in a steel truss deck and covers long spans. 5. Composite superstructures can have the following deck types: Longitudinal plate girder and transverse beam girder with concrete slab Longitudinal and transverse beam girder with concrete slab Longitudinal box girder with concrete slab The deck arrangement can be simple span or continuous span, or arch and covers medium and long spans. 5. Special superstructure Cable stayed bridges Suspended bridges These structures are of relatively new conception and in last century have been used for long span solutions. (V.K.Raina, 1994). New trends According to Caltrans informations, in California the majority of bridges have been built with the cast-in-place (CIP) technique (See also fig.x?). This method of construction provides a good compromise between bridge cost and seismic performance of the structure. Commonly CIP system requires big effort in design and preparation at the site; often needs framework to support and long time for casting and finishing. An ever-increasing requests of new way of transportation has been registered due to the rapid growth of population and the high economic standards, added to the aging of infrastructures and the introduction of new seismic design criteria. The transportation planners are searching for new solutions that can accelerate highway and bridge construction in alternative to the traditional ones. Caltrans engineers are looking at precasting to try to achieve the Accelerating Bridge Construction (ABC); they are developing research and studies to understand the effectiveness of precas t solutions in reducing construction time on site and delays in the decongestion of traffic. In the beginning, Caltrans was concerned about the behavior of the precast structures in high seismic zones, because there was not a long tradition in the earthquake prone areas. Precasting has been usually considered having too many points of connection which are weaknesses for seismic performance capabilities. The University of California-San Diego conducted tests on the seismic behavior of precast segmental bridge and the results showed that this kind of method gives desirable performances also for high seismic zones. (Aspire, Spring 2007) In the last 3 years few projects have been completed successfully in California with prefabricated elements, and even if they costed 30% more than it they were built with traditional CIP method, the reduced time-on-site guarantees a overall gain. Economic analysis and Quantity trends In the figure above is graphically shown the trend of the Bridge Construction Cost Index in California over the last 45 years. It is evident how the index cost has been increasing over the decades, although sometimes decrements have been registered. This is possibly due to periods of regressions in the economy of the State or due to improvements in various technical aspects of construction and consequently in the adoption of new, cheaper and better designed solutions. It is very difficult to forecast the cost of bridge engineering works, as they are related to a lot of uncertainty parameters like economic situation, inflation, local environment. By the way an effort in this sense has been done to have some costs of Seismic Codes WHICH SEISMIC CODE AASHTO Standards Specifications give provisions of minimum requirements for conventional bridges with span not exceeding 300ft. There are some general indications about cable-stayed bridges, suspended bridges, arch bridges but these are not fully covered. The fundamental principles on which the Standards are based on are the following points: Structural performance should be ensured without significant damage (elastic range) under small and moderate earthquakes Design has to be carried out applying realistic ground motion accelerations Large earthquake should not cause collapse The Codes are valid for all United States and the seismic risk varies a lot through the Country. Reading the acceleration contours on the hazard map (fig.20?) the acceleration coefficient A, relative to the place of interest, is determined dividing by 100 the value read; the map is based on a return period of 475 years for events with 10% probability of exceedence in 50 years. Four Seismic Performance Categories (SPC) from A to D (AASHTO SDC) or from 1 to 4 (AASHTO LRFD) are defined (fig.20?) on the base of the Acceleration Coefficient (A) and two Importance Classification (IC) parameters categorize every bridge as Essential (I) or Critical (II) regarding its importance (fig. 22?). To take into account the soil conditions a Site Coefficient (S) has to be used in the design process for all type of foundation for approximates the effect of the soil modification on the structural behavior (fig.22?). S coefficient varies from 1 to 2 for soils from rock to soft clays or silts. For those c ases in which is not possible to determine the characterization of the site, a soil Type II with S=1.2 should be assigned. With this specifications the elastic seismic response coefficient Csm has to be calculate for the Tm period of vibration of the structure that corresponds to the mth mode. Csm is defined by the Code (3.10.6.1 AASHTO LRFD) as a function of A, S and Tm. Seismic design forces for substructure and connections have to be determined dividing the elastic forces by the appropriate Response Modification Factor given for each Importance Category of bridge. To consider the variability of the directions in which the earthquake may occur, two combinations of orthogonal seismic forces have to be apply to the superstructure of the bridge with the proportion of 100% and 30% in each direction. The Code (AASHTO LRFD) defines a vertical support as a column if the ratio of the clear high to the maximum dimension of the cross section is not less than 2.5. If the ratio is less than 2 .5, the requirements for piers have to be satisfied. A pier can be analysed as a pier in its strong direction and as a column in the weak one. Analysis Method The objective of seismic design is to define forces which structures are subject to, calculate elastic and inelastic deformations, study the ductile behavior of the structure and verify the ability of the single elements to resist. Different methods of analysis were found in the literature review with different assumptions and for different scopes. Briefly it will be given a list of the methods covered by the codes. Analytical Methods ESA Equivalent Static Analysis EDA Elastic Dynamic Analysis ISA Inelastic Static Analysis Structural System Global Analysis Stand-Alone Local Analysis Transverse Stand-Alone Analysis Longitudinal Stand-Alone analysis Simplified Analysis ESA Equivalent Static Analysis can be used to estimate the displacement demands of those structure with uniform stiffness, responding by the predominant mode of vibration, where dynamic analysis would not give significantly different results. (Cetinkaya, Nakamura,Takahashi,2005) EDA Elastic Dynamic Analysis can be used to estimate the displacement demands of those structures where ESA does not give a good response of the dynamic behavior. The effect of applying design spectral acceleration likely results in stresses exceeding the linear range. This is due to the contribution of the soil, yielding in the structural elements, expansion of the joints. According to recent Caltrans specifications (Caltrans SDC (v.1.5)) an Ordinary Bridge can be analyzed either with Equivalent Static Method or Linear Elastic Dynamic Method for estimating the displacement demands. For establish the displacement capacity of the elements a nonlinear analysis is required to take into account the ductility of the structure. Pushover analysis Case study The case study has been chosen after evaluating the trends in bridge construction in California in the last ten years. The trend shows that the majority of bridges designed in recent past are of medium span, built with the cast in place technique. A very high percentage of these are prestressed box girder built by segments with the balanced cantilever erection method. Since the interest of this study is aimed at predicting the likely behavior of the bridges that will be probably built in the next future in California, the choice was made in that direction. Precast!!!!!NEW TRENDS The main objective of this study is to study the vulnerability of the bridge under the seismic load if the earthquake is going to occur during the construction phases. Before doing this, however, is fundamental to be sure that the bridge (case of study), after work completion and during life time under live loads, will respond satisfying all safety criteria required by the current local codes. We are talking about small earthquakes if the performance behavior of the structure has to stay in the elastic range, because this is a principle that governs the bridge design according to the codes of practice. Structural System The solution adopted consists in a prestressed cast on site concrete box girder constructed with the segmental balanced cantilever method, with a mixed system of prestressing cables in post-tension. Stages of Construction One of the most significant aspect of the bridge under consideration, that affects the all the design phases, is the definition of the bridge behavior during construction in the sequential progression of structural configurations. Therefore, issues relating to structural analysis during construction and those due to the actions in the final phase, have been examined in depth. Modeling The modeling has been conducted The capacity demand of vertical supports is a complex function of a lot of variables including: Ground motion characteristic Required design level Period of vibration of the structure Material behavior Elastic damping coefficient Soil condition and foundation type The geology of the ground and the morphology of the site play a key role in the design stage and govern the choices to be made in terms of foundations, maximum span length and construction type. A subsurface investigation in the vicinity of piles and abutments is necessary to identify a suitable foundation type. The economic aspect is also affected because, depending on the geological situation, in case of high risk of liquefaction or slope stability the cost of foundations can vary greatly and reach very high costs in proportion to the total cost of the structure. In the case study taken into consideration, there was no possibility to determine the required type of the foundations due to the lack in knowledge of the geology of the soil. The feasible foundation options that could be proposed are many and, depending on the particular one chosen, they could significantly change the behaviour of the structure under seismic load. It was therefore preferred to leave the type of foundations as undefined and study the behaviour of the superstructure (piers and abutments) by assigning a good degree of restraint at the base of the substructure. Basically in the analysis model the base of the substructure has been fully restrained neglecting the possibility of deformation. This decision is based on the assumption that a fully fixed restraint (as the one simulated/assigned in the analysis model) will never occur in reality, regardless the type of foundation chosen; this means that the reactions at the base obtained from the model will be higher than the ones expected in reality, guarantying a conservative approach of the study. On the other hand the scope of this study is not the full design of the bridge, but the variation of the seismic vulnerability during the construction process, hence the previous assumptions, constant during the study of all construction stages, do not affect the final results. This means that making sure that the limitations deriving from these assumptions are taken into consideration, it has been possible to interpret the results appropriately as described in the following paragraphs. Analysis procedure The project of the bridge should be feasible in the near future at the location indicated and therefore the completed structure has to be able to withstand to all the loads defined by the codes, including seismic loads. Therefore, the first phase of this study involved the design of the bridge sections by analyzing bending, shear and torsion in superstructure and substructure. Usually, while conducting a push-over analysis, the structure is pushed till collapse is reached. This means that the structure would be allowed to pass the linear state and undergo to the non-linear one with the progressive formation of plastic hinges. Plastic hinges are a exemplification of cracking and initial damages in the structure. Wherever they occur, is not admissible to have cracks in the structure during construction of the bridge. For this reason the capacity of the piers to resist to seismic loads during construction has been evaluated through linear pushover analysis. Therefore the structure behavior has always been considered linear and when plastic hinges started occurring, which means that the structure was dissipating energy while cracking, the pushover has been stopped because the piers were considered damaged. Since the structure was reproduced with a 3-dimensional model, two different pushover analysis were carried on: one in the longitudinal direction and one in the transverse direction. The two chosen directions correspond to the first and the second mode of vibration of the bridge. Longitudinal pushover analysis was performed applying a slowly increasing seismic load on the superstructure of the bridge in the same direction of the span, and transverse pushover analysis similarly in the perpendicular direction. Summary and Conclusion The discussion in this study was carried out looking at a single bridge and making some simplifications (assumptions of fixity supports, two orthogonal directions of seismic forces, no admissible damage, linear behavior) to limit the number of variables that could affect the analysis. The previous push-over results refer to different models for the different construction phases of the same bridge. It would be hazardous coming to the conclusion that these results are representative of all bridge behaviors. Surely this study can be considered a good starting point for further investigation to be carried out on bridges with different characteristics for compare and group them in classes with analogue behavior to reach a generals conclusions about seismic vulnerability during construction.

Trinity Church :: essays papers

Trinity Church Henry Hobson Richardson designed his most famous building, Trinity Church in Copley Square, after winning a competition in 1972. James O’Gorman described Trinity as â€Å"a cultural even of the first importance in American history.† â€Å"The building both represents a departure of the Boston’s mind from its Puritan past, and emergence of American creativity as a force in architecture.† Born in 1838, Richardson was raised just outside New Orleans and surrounded by the colorful stucco buildings of New Orleans. He was from an American family but was greatly influenced by the French culture of his area. After being denied admission to West Point, Richardson graduated Harvard, class of 1859. After Henry Hobson Richardson graduated Harvard University, he decided to remain in the North to study rather than return to New Orleans. He had the opportunity to study in Paris at the Ecole des Beaux Arts, travel to London, travel through rural England, and through Southern France and Spain, making some trips with his friend Henry Adams. Richardson collected postcards throughout his trips that would eventually amount to over 3000 images. Later, he returned to the US and began practicing in New York. Richardson served on the Staten Island Commission, and then moved to Brookline, MA in 1874 after completing several commissions in Boston. Richardson then designed Trinity Church during his remaining twelve years that he spent in Massachusetts. Trinity Church is a prime example of revival architecture. When the â€Å"New Republic† of the United States gained its independence, the â€Å"New Democratic Citizens† wanted their place in history reflected in their architecture. The people of the 18th century were proud people, with rights, rights to build homes and communities of their own. And so, the revival style was born, a style built upon the perceptions of their predecessors, the Greeks and Romans. The difference was they had more freedom than their predecessors. This revival style continued into the 19th century when Trinity Church was designed in a Romanesque Revival Style. The primary difference was scale as churches grew dramatically in size. Furthermore, the construction of the Trinity Church brought about the Richardsonian Romanesque Style. This architecture style remained prevalent during the Victorian period, primarily as a result of the widespread influence of the Trinity Church that displayed bold stonework, complex roof patterns, and arched openings. One defining feature of Romanesque architecture is a round-headed arch. Trinity is articulated with many round-head arches that frame its windows and entrances.

Effects of Industrial Age on Wildlife :: essays research papers

Effects of Industrial age on wildlife   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  As humans continue to advance in technology and increase in population it seems to have possible negative effect on the echo system. I am looking at two specific species, The Ivory-billed woodpecker ( Campephilus principalis), believed to already be extinct until resent sightings, (James Owen for National Geographic News April 28, 2005) and Coyotes (Brian Handwerk for National Geographic News June 7, 2005) Animals are forced to adept to changes in there environments or the life cycle will no longer be able to exist. This possibly is a living example of Evolution in progress. What is the long term effect of the continued destruction of natural habitats? This is a good example of how organisms can evolve due to changes in their ecosystems.   Ã‚  Ã‚  Ã‚  Ã‚  I am talking about two different species of animals first being a bird and the second one the coyote. What I have found in my research on this is that an majestic bird, the Ivory-Billed woodpecker that inhabited the lowland forest of southeastern U.S. between 1880 and the 1940s was believed to have become extinct due to the logging which destroyed their habitat. For sixty plus years the Ivory-Billed woodpecker that was thought to be extinct was once again spotted in 2004. While the data has been authenticated on the sightings, more observations are in the planning. The U.S Fish and Wildlife Service is identifying funds for recovery efforts. This rediscovery has spearheaded efforts to save 550,000 acres of bayous in the Big Woods of Arkansas. The Nature Conservancy has conserved 18,000 acres in The Big Woods. Coyotes are another animal that is adapting to the rapid changes in their natural habitat. Coyotes which live in a wide verity of environments from desert, mountainous, open country and grasslands, seems that they are also become urbanites. These very smart animals are becoming habituated to are urban environment, changing there behavior to adapt to ours. In California and New York State Coyote’s are becoming more aggressive. This subsidized environment is artificially high in food for these adaptable animals. At Cornell University wildlife biologist Paul Curtis and his team are starting a five years study of coyote ecology and behavior.

Entrepreneurship in Tourism and Hospitality

|SOUTHERN CROSS UNIVERSITY | ASSIGNMENT COVER SHEET For use with online submission of assignments Please complete all of the following details and then make this sheet the first page of each file of your assignment – do not send it as a separate document. Your assignments must be submitted as either Word documents (with . oc extension, NOT. docx), text documents with . rtf extension or as . pdf documents. If you wish tosubmit in any other file format please discuss this with your lecturer well before theassignment submission date. |Student Name: |Kalendarev Mikhail | |Student ID No. |22025713 | |Unit Name: |Entrepreneurship in Tourism and Hospitality | |Unit Code: |MNG00427 | |Tutor’s name: |Goh Chye Yeow Terence | |Assignment No. |2 | |Assignment Title: |Opportunity analysis report | |Due date: |December 14, 2012 | |Date submitted: |December 13, 2012 | Declaration: I have read and understand the Rules relating to Awards (Rule 3. 17) as contained in the University Handbook.I understand the penalties that apply for plagiarism and agree to be bound by these rules. The work I am submitting electronically is entirely my own work. |Signed: |Kalendarev Mikhail | |(please type your | | |name) | | |Date: |13/12/12 | Table of contents Executive Summary3 1. 0Introduction4 . 0 Idea and Competition4 2. 1 Description of the venture & Service provision4 2. 3 Why it is innovative4 2. 4 Location5 2. 5 Number of rooms and itsprices6 2. 5. 1 Price determinants7 2. 6 Competition8 2. 7 SWOT analysis9 3. 0 Target Market and reasons for its selection11 3. 1 Industry Analysis12 3. 1. 1 Demand outlook – bargaining power of buyers12 3. 1. 2 Supply outlook – bargaining power of suppliers13 3. 1. 3 Barriers to Entry13 3. 1. 4 Substitutes14 3. 2 Market Size & Trends14 3. 3 Estimated Market Value17 3. 4 Estimated Sales Forecasts for 3 Years17 . 0 Assessing my entrepreneurial capabilities17 4. 1 Team Experience18 4. 2 HR Plan18 5. 0 Equipment needs20 7. 0 Conclusion22 REFERENCE LIST23 Executive Summary This opportunity analysis report is aimed at assessing the feasibility of new hotel project with its main location in Denmark. It covers four major sections. The first section describes the project idea including why it is innovative and identifies the competitors for the idea. The innovatory idea is to build eco-friendly hotel with variety of sustainable solutions integrated in it.The main foundation for the price is value-based pricing policy with the main reason to capture green consumers’ value through environmentally-friendly hotel solutions. The criteria for analysing our competitors include close location to the airport as well as hotel star-rating. This section ends by identifying the strengths, weaknesses, opportunities and threats for our new hotel venture. The second section assesses the market for the idea by recognizing the target market and performing industry and market analysis.The target market is sub-divided i nto three different segments which are mature markets (B2C), growth markets (B2C & B2B) and green consumers. It contains more detailed explanation why these segments were chosen. To perform an industry and market analysis, several research methods were used amongst which are primary and secondary methods. It is the third section that gives a basis for human resource activities and evaluates the team members. This section explores on myself as an entrepreneur and provides HR plan with an assessment of experience, award categories and pay rates assigned to each team member.Finally, the last section produces initial set-up costs required for new venture creation. It includes equipment needs for equipping 50 hotels’ rooms and specifies timeframe for the purchase of all items. First year’s profit and loss table is also presented in this section. Introduction The paper presents opportunity analysis report for a new hospitality venture. The main purpose of this report is to d efine the extent to which this project is feasible. Kalendarev’s Skyscraper Copenhagen Hotel is going to be a new innovative hotel located in Denmark which will have clearly identified goal to target green consumers.The new hotel will have a set of innovatory eco-friendly solutions which will benefit green consumers who care about the environment. 2. 0 Idea and Competition 2. 1 Description of the venture & Service provision The idea of the project is to open a new innovatory 4-star hotel which is going to be environmentally-friendly. It will be specially designed and constructed for travelers who care about the environment (green consumers) and wish to experience extraordinary business trip or city break. The hotel will be named Kalendarev’s Skyscraper Copenhagen Hotel.The hotel’s central location is planned to be at a new district Oresundsmotorvejen of Copenhagen city (Denmark) which will allow it to focus on the smallest details by providing a blend of Scandin avian comfort, sustainability and quality. Besides its sustainability efforts both for mankind and environment, Kalendarev’s Skyscraper Copenhagen Hotel will be generally known as the first hotel that will deliver exceptional service experience for green travelers. This would be illustrated in terms of the international standards provided within the hotel which is rare in the area where the hotel is built. . 3 Why it is innovative Our plans include to receive several awards amongst which is Ecotourism award and to be the first Danish hotel in the category of the World’s Greenest Hotel. The hotel should stand out for its remarkable interior and architecture which will be a unique blend of classical Scandinavian design and Paustian modern design. In addition, the hotel building will be integrated with eco-friendly solutions and as to our plan our hotel building should become the first CO-2 neural in Denmark.To achieve these, we will be implementing variety of green place ment strategies and will be participating at annual National Awards to be recognized by green consumers. By signing the contract with UN Global Compact, Kalendarev’s Skyscraper Copenhagen Hotel will evidence that the hotel aims at more than just quality and comfort. Its uniqueness will be addressed in hotel’s innovations and wealth of green technology solutions which will be showcased from the hotel’s exterior up to the room’s shampoo bottle. Likewise, the hotel’s facade will be integrated with the largest solar park in North Europe.With the use of innovatory groundwater-based cooling and heating system, Kalendarev’s Skyscraper Copenhagen Hotel will be the first Danish hotel to decrease energy consumption by nearly 90 per cent. Consequently, hotel will be sustaining healthy and safe environment within the venue and its rooms. In addition, the application of the variety of sustainable actions will result in diminishing CO2-emissions and will differentiate the hotel from its competition. All abovementioned could be achieved from the efficient use of organic food in the hotel’s Scandinavian restaurant as well as electricity conservation in the hotel hallways. 2. Location The location of Kalendarev’s Skyscraper Copenhagen Hotel will be between Copenhagen airport and city centre which is very convenient. The main reason is because choosing this location will allow visitors to reach the hotel in few minute drives. Also, since airport is close to hotel, free shuttle bus service will give travellers opportunity to come to hotel directly from the airport. Another distinctive advantage why this property was chosen is because metro station will be very close to Kalendarev’s Skyscraper Copenhagen Hotel which will ease tourist’s journey in exploring different attractions within Copenhagen city.By and large, Kalendarev’s Skyscraper Copenhagen Hotel will be a great choice for business people, leisur e tourists and green consumers in Copenhagen. The picture 1 below shows the estimated location of Kalendarev’s Skyscraper Copenhagen Hotel which is close to Copenhagen Airport and city centre. The street name is Oresundsmotorvejen which is a new district. [pic]Picture 1. Source: Google Maps, 2012 2. 5 Number of rooms and itsprices The hotel will have 50 rooms in total. There will be 30 standard rooms, 10 deluxe rooms and 10 family rooms. Our main pricing policy would be value-based pricing.The key attributes which differentiate the product involve quality, physical attributes, style, brand and service (Pricing for Profit, 2012). Our green consumers who care about the environment will appreciate the fact of paying higher prices for the innovations and environmentally-friendly solutions integrated into our hotel. Hence, it is smart to set value-based pricing instead of cost-based pricing to capture that value. As Figure 1 shows, Kalendarev’s Skyscraper Copenhagen Hotel w ill be providing the following prices for their rooms listed below: Room Type |Rate (US$) | |STANDARD ROOM |$  359. 97 | |DELUXE ROOM |$  359. 40 | |FAMILY ROOM |$  325. 09 | Figure 1 The weekend rates will be higher than week days. There would be no booking fees. We will be offering one free night if our rooms are offered for cheaper prices elsewhere.In addition, if the traveler changes his/her plans, hotel will allow a change or cancellation of the reservation with no worries. 2. 5. 1 Price determinants Friedhelm  Tringas  (2012) suggests that in case the demand or occupancy rate increases while supply of hotel rooms decreases, the hotel must charge higher prices for its rooms. It is vital for hotel to cover its operational expenses. Therefore, it is not a good practice to sell all rooms at the same rate since it rarely produces good occupancy and average rates (Friedhelm  Tringas, 2012).The key rate determinants for our hotel are identified as follows: – Locat ion – Demand – Competition – Hotel rating Aforementioned determinants set up the basis for rate scales and determine revenue management parameters (Friedhelm  Tringas, 2012). Additionally, it is the customer who is willing to pay certain rate for hotel room and, therefore, customer willingness influences pricing decisions of the hotel (Hotel Traffic Builders, 2010). Accordingly, Kalendarev’s Skyscraper Copenhagen Hotel will base their pricing decision considering the following aspects: Innovative solutions such as Solar Panel Park, groundwater-based heating and cooling system and first carbon-neutral hotel building in Denmark will allow hotel to set higher prices for its products and services †¢ State-of-the-art interior and comfortable location which is close to airport and city centre are great advantages that distinguish our hotel †¢ Statistics suggest that there is an increasing demand for city break tourism in Copenhagen with an annual av erage growth in bed nights between Years 2006-2010 being 7% (VisitDenmark, 2012).Hence, higher demand in city break tourism sector gives Kalendarev’s Skyscraper Copenhagen Hotel an opportunity to increase our prices within this sector. 2. 6 Competition [pic] Figure 2 Above Figure 2 presents the main direct competitors of Kalendarev’s Skyscraper Copenhagen Hotel. The reasons why these hotels are our future competitors are 1) because of their close location to the airport – it’s on average 5-10 minutes’ drive away; 2) these hotels are 3-4 star hotels. ? Competition in capacity. Hotel capacity has been significantly increasing in Copenhagen since 2009.The figure increased by up to 30% (VisitDenmark, 2012). The capacity increase will result in many challenges for Copenhagen city, but still it will be beneficial for travelers since hotels will provide better services for cheaper prices. Compared to Kalendarev’s Skyscraper Copenhagen Hotel which c apacity will be equal to 50 rooms, Palace Hotel Copenhagen has a preponderant capacity with the number of rooms which is more than double– 162 bedrooms (VenueFinder, 2009). This gives Palace Hotel Copenhagen a competitive advantage to gain larger market share. ? Price comparison [pic] Figure 3 Source: Booking. com, 2012The price comparison is implemented in five different hotels with 2 room types. As the Figure 3 shows, the strength is showcased by Bella Sky Comwell Hotel Copenhagen and Park Inn by Raddison Copenhagen Airport in terms of the lowest rates for their standard rooms. The prices are similar between Quality Airport Hotel Dan and Palace Hotel Copenhagen with the prices being $202. 75 and $233. 38 per night respectively. It’s important to note that our Kalendarev’s Skyscraper Copenhagen Hotel will be charging the highest prices at initial stages of start-up to cover its expenses and perform market-skimming pricing strategy.In family room type, the main competitor of Kalendarev’s Skyscraper Copenhagen Hotel will be Quality Airport Hotel Dan. The smallest rates within both room types are supplied by Bella Sky Comwell Hotel Copenhagen. While identical room facilities, room sizes and almost the same prices are offered by all hotels, Kalendarev’s Skyscraper Copenhagen Hotel will be positioning itself as a luxury hotel with a set of innovative and creative solutions which will allow hotel to set much higher prices for its rooms. Its main aim will be not to beat the lowest prices, but charge as higher prices as possible. . 7 SWOT analysis Figure 4 ? Strengths Location – One of the most distinctive advantages of Kalendarev’s Skyscraper Copenhagen Hotel is its location which is at a walking distance to city center and metro stations. Internationalized service standards – I find that enhancing service experience at international service levels along with the friendly and polite staff will be greatly apprec iated among our upcoming customers. In addition, such service experience will be new to our area. Clean & Spacious rooms – we will sustain cleanliness and comfort within all hotel rooms.Our eco-friendly solutions such as energy consumption, diminishing CO2-emissions and electricity conservation will bring pleasant experience to green consumers. ? Weaknesses High prices –Many expenses would be incurred at start-up stage such as building the hotel, integrating innovations, hiring and training employees and outsourcing other departments. Since it all will affect our cost of rooms, we will have to initially charge higher rates for our rooms to cover basic operational expenses and to gain some market share. This is the main weakness of our hotel.Small room type selection –Offering limited choice of room types while our competitors have variety of choices can be another weakness of our hotel. ? Opportunities New 10-floor housing building which is BIG’s project has been recently constructed in Copenhagen (Archinnovations, 2010). It has 8 houses for mixed use within this building. It’s a great opportunity to catch the flow of customers since this new housing building is located close to our hotel. Another opportunity will be expanding the number of hotel chains and gaining larger market shares within Danish hotel industry.However, additional financing will be required for expansion purposes. ? Threats The major threat for our hotel is to get proper financing from the bank. This means that our hotel project and its innovations should be first approved by the local government and then credited by financial institutions. In addition, being a new establishment, our competitors will be eager to beat us by introducing lower prices and starting price war. It means that there is a threat for our hotel in terms of harsh competition and we have to be more alert in order survive in such conditions. 3. Target Market and reasons for its selection Our primary targets would be 3 different markets: 1) Mature markets (B2C) – demographically, these are women with their age ranging from 35 to 55 years old. It also includes families with their main interests being shopping, eating and drinking, good atmosphere and different events. Geographically, this market segment comes from Southern Sweden and Norway which is very close to Copenhagen (VisitDenmark, 2012). The main reasons to appeal to this segment include high degree of awareness of Copenhagen and ease of accessibility (proximity).In addition, as the study suggests that this segment’s motivations for travelling include visiting hotels and restaurants, enjoying the atmosphere, visiting different attractions, exhibitions and museums such as Tivoli and Louisiana (VisitDenmark, 2012). 2) Growth markets (B2C & B2B) – here we would be targeting at high spenders (high income travelers) as well as women aged 35-55. The primary target group for B2B market would be Russia. The other geographical segments that we would be targeting at include UK, Germany, Holland, France, Spain and Italy.While this segment’s interests are similar to mature market segment, women also tend to be more interested in local lifestyle and architecture and design (VisitDenmark, 2012). One of the main reasons to target this segment is because people within this segment have very limited knowledge of Copenhagen city and our main aim would be to attract those people to our city as well as make them stay at our unique hotel. Moreover, it would be a great opportunity for our new hotel to showcase its innovative hotel building interior and exterior since this target market is inspired about architecture and design (VisitDenmark, 2012). 3) Green consumers.While it would be challenging for our new hotel, we would still be implementing â€Å"green placement strategies† to target green consumers. While guests are not always predictable, industry research showed tha t many guests had given a preference to the hotels caring about the environment (Environmental Leader, 2012). Since our hotel is going to be environmentally-friendly, we would appeal to green consumers as one of our primary target market. The reasons why green consumers choose to stay at environmentally-friendly hotel are because they are highly concerned about others and work towards the good of society (Environmental Leader, 2012). . 1 Industry Analysis While there was a slowdown in Copenhagen hotel market demand in 2008-2009, Sadolin&Alb? k (2010) predicts that the market would recover and is expected to be going upwards from the year 2010, although at a slower pace. This view was supported by DTZ Research (2011). Particularly, for the fifteen-year period, Sadolin&Alb? k (2010) witnessed just one year in which city hotel demand was facing negative growth. This was the end of 2008. Still, Sadolin&Alb? k (2010) believes this segment â€Å"to be an expanding segment longer termâ₠¬ . 3. 1. Demand outlook – bargaining power of buyers 35% of total market demand with total revenue of $794. 4 million is accounted on domestic demand which Copenhagen hotel market heavily relies upon (Sadolin&Alb? k, 2010). Such macroeconomic trends as GDp and consumer spending are highly interlinked with domestic demand. As a result, we should keep those trends in mind when analysing the hotel market outlook. The demand of Scandinavian market in Copenhagen hotel demand accumulates to 17%. In 2009, Norway became the largest demand generator for Copenhagen exceeding Sweden (Sadolin&Alb? , 2010). From 2010 onwards, it is expected that Norwegian hotel demand would remain at high level. On the contrary, 17% collapse in demand growth was encountered by Swedish demand which formerly scored the highest ranking for Copenhagen hotel market. Study suggests that â€Å"the economic outlook for Sweden resembles the outlook for Denmark† (Sadolin&Alb? k, 2010). However, the holiday s and business trips to Denmark are becoming expensive for Swedes because Danish krone and euro are much stronger than Swedish krona. Accordingly, Sadolin&Alb? (2010) believes that while there was a small demand decrease in Swedish segment in 2010, it will definitely recover starting from 2011 (Sadolin&Alb? k, 2010). In their market research, Sadolin&Alb? k (2010) forecasts that the annual growth of bed nights would be around 5% in years 2011-2014. Also, research predicts that domestic demand would be at around 37% of total demand. 3. 1. 2 Supply outlook – bargaining power of suppliers With three new hotels opened in 2009 and one new four-star hotel opened by Arp-Hansen Hotel Group named Tivoli Hotel (400 rooms), there would be 12% increase in the city hotel market supply (Sadolin&Alb? , 2010). Since there is slow upturn in demand, this would be â€Å"unprecedented annual increase in supply† and would cause challenging years for Copenhagen hotel market. Also, with the construction of new four-star hotel named Bella Center Hotel in 2011, the hotel will become the largest hotel in Copenhagen with total number of 814 rooms and 23-floor towers (Nordic Hotel Consulting, n. a. ). With these projects accomplished, the hotel market projection is that there would be 200-room increase each other year which is acceptable to consider.As reported by Statistics Denmark (2010), Copenhagen hotel market consists of 81 hotels and capacity is 12,500 rooms in total. Arp-Hansen and Scandic Hotels, with their smaller properties progressed under Choice brands, are the largest operators in this segment. 3. 1. 3 Barriers to Entry 1) High investment on start-up One of the most challenging barriers for entering the Danish hotel industry is high investment at initial stages of start-up. In addition, since our new hotel is going to be innovative, there would be many expenses and risks involved.With the use of secondary research, it was identified that Copenhagen hotel market has very few properties on management contracts. Instead, it is a lease driven market (Nordic Hotel Consulting, n. a. ). Because of the slowdown in Copenhagen hotel industry in 2008-2009, the significant number of investors wishing to invest into fixed leases was reduced (Nordic Hotel Consulting, n. a. ). Therefore, it can be concluded that high investment with no support from investors makes the opportunity to enter hotel industry in this area very challenging. 2) Brand identificationAs was previously mentioned, there are already established competitors (such as Park Inn by Raddison Copenhagen, Palace Hotel Copenhagen and others) on the market who possess customer loyalty and brand identification. Therefore, it would be troublesome for our Kalendarev’s Skyscraper Copenhagen Hotel to enter Copenhagen hotel market where we would need to spend time, money and efforts in order to differentiate our hotel products and get customer loyalty. 3. 1. 4 Substitutes In the hotel industr y, there could be other hotels just behind our corner.Compared to our new hotel, these substitute hotels can be similar in terms of pricing ranges and amenities offered. However, our main efforts, besides quality product and amenities, would be directed towards service excellence and innovatory eco-friendly solutions. Hence, it will be very difficult for the substitute hotels to compete with us in terms of social eco-friendly responsibility. Fair enough that because of the environmentally-friendly solutions and excellent service in our hotel, the value-price ratio between our hotel and competitor’s should be relatively distinct. 3. 2 Market Size & TrendsSince our hotel’s target markets are mainly foreigners, the following information and statistics are presented based on tourists arriving to Denmark. As to the number of tourists coming to Denmark in 2012, the number accounts to 358,858 people (Statistics Denmark, 2012). Figure 5 below illustrates the number of people o ut of total tourists who fit the profile of one of our target market – those from Norway and Sweden. Tourists from Sweden account for 2,748 people in three age categories which are 30-39 years, 40-49 years and 50-59 years. In per cent, it is 0. 76% target market out of 358,858 total numbers of tourists.As for Norwegian tourists, the number of tourists scores 3,218 people or approximately 0. 9% of target market. As we can see, tourists from Norway outweigh those from Sweden for 0. 14%. [pic] Figure 5. Source: Statistics Denmark (2012) [pic] Figure 6. Source: Statistics Denmark (2012) The above Figure 6 presents the statistical data on another target segment of our future hotel with countries like France, Italy, Netherlands, Spain, UK, Germany and main B2B market Russia. The age groups are 30-39 years, 40-49 years and 50-59 years and the figures are in thousands of people.As the chart shows, visitors from Germany set the highest ranking which is total 4,861 people for all age g roups or 1. 35% based on 358,858 total numbers of tourists. The second largest tourist generating region is UK from where 0. 54% (or 1,951) of tourists are coming. Similarly, the Russian tourists account for 0. 52% which is also our target market. The travellers from Spain and Italy represent almost the same smallest figures in target market, 0. 20% and 0. 18% respectively. Additional target markets include France and Netherlands. Tourists from Netherlands amount to 0. 1%, while those from France generate 0. 23% of target market. Total % in target market is arrived by addition of all numbers in each segment which equals to 4. 99% for the year 2012. In order to determine the hotel market trend (upward or downward) in Denmark, below is the forecast for 3 upcoming years. To derive appropriate estimated numbers, we initially have to look at previous years records. According to Statistics Denmark (2012), the number of tourists from 2010 to 2011 increased by 16,106 persons or 4. 8% (from 329,940 in 2010 to 346,046 in 2011).The same upward trend appeared between 2011 and 2012 with an increase of 12,812 travellers or 3. 7%. So the average increase number for the period from 2010 to 2012 is 4. 25%. While the total number of tourists was growing, the percentage of target market in period from 2010 to 2012 was gradually decreasing. In 2010, the total target market accounted for 5. 23% while the figure felt down to 5. 08% in 2011. As was previously stated, the percentage in target market was 4. 99% for year 2012. Accordingly, the average decrease in target market between 2010 and 2012 was -0. 12%.As a result, the following forecast numbers (Figure 7) for years 2013, 2014 and 2015 will be predicted based on past years records. | |Y. 2013 |Y. 2014 |Y. 2015 | |Tourists: | | | | |Total no. of tourists |374,109 |390,008 |406,583 | |% in target market |4. 7% |4. 75% |4. 63% | |Total market size (in number of tourists) |18,219 |18,525 |18,825 | Figure 7 Based on the forecasts above for the chosen target markets, we can declare that while the total number of tourists is growing, the percentage in target market for each substantial year is decreasing. 3. 3 Estimated Market Value The Figure 8 below shows the estimated hotel market value in selected target market. The average length of stay of international visitors to Denmark is determined as 4. 535 in 2013.This figure is arrived by surveying the average length of stay in 2011 which is 4. 42 nights and it is 4. 65 nights in 2010 (Bastis, 2011). Average hotel expenditure in Denmark per day is 58. 25 Euro per day (Carl Marcussen, 2008). It is equivalent of $75. 6 (Oanda, 2012). Hence, using the data above the market value is estimated. | |Y. 2013 |Y. 2014 |Y. 2015 | |Tourists: | | | | |No. n target market |18,219 |18,525 |18,825 | |X average length of stay |4. 535 |4. 535 |4. 535 | |X average hotel expenditure per day |$75. 6 |$75. 6 |$75. 6 | |Total market value |$6,246,311 |$6,351,222 |$6,454,076 | Figur e 8 3. 4 Estimated Sales Forecasts for 3 Years |Y. 2013 |Y. 2014 |Y. 2015 | |Tourists: | | | | |Total market value |$6,246,311 |$6,351,222 |$6,454,076 | |Your % share |7% |8% |10% | |Your sales projections |$437,241. 7 |$508,097. 76 |$645,407. 6 | 4. 0 Assessing my entrepreneurial capabilities Being motivated by the need for achievement, I am constantly searching for difficult projects and like to achieve my dreams. As a result, I’ve chosen to open my own Kalendarev’s Skyscraper Copenhagen Hotel even though it is difficult project to accomplish with much creativity and innovations required. Having background experience in hotel industry (particularly Dedeman Silk Road Hotel where I worked), I got valuable knowledge and hands-on training from the leading experts in this field.Particularly, the departments I worked in included Sales & Marketing, Reservation, Banqueting & Conference, F&B and also Front Office. In addition, I have been managing my own business from my ea rly years which deals with beauty care products. These prove my entrepreneurial attitudes and aptitudes. I am very much confident that combination of my training in hotel industry as well as long-term background experience in my own business field will result in successful feasibility of my new project. . 1 Team Experience For the successful implementation of new project, each new venture has to adequately make use of its human resources. For our new team to be effective each member of the team should have a clear understanding of why the team exists. Also, there must be shared and meaningful purpose which will unify each team member. In case of our idea, our project is intended to launch new sustainable hotel with variety of eco-friendly innovations. 4. 2 HR PlanAccording to World Tourism Organization (cited in City-of-hotels. com, 2012), the reasonable number of staff required per each 10 rooms is 12 persons for 4-star hotel. Hence, since our hotel will have 50 rooms, the optimum number of staff required is 60 persons. These include: |Staff (no. of positions) |Experience |Award Categories |Pay Rates per month | |Executive assistant (1 |Interpersonal skills; |Leadership Award- for |$15,608. 0 | |position) |5+ year experience supporting at the |executing leadership | | | |executive level |practices in delivering | | | | |quality service | | |Personnel Manager (1 |Must have BA in business discipline with |Leadership Award- for |$9,371. 0 | |position) |minimum of 5 years overall experience |executing leadership | | | | |practices in delivering | | | | |quality service | | |Financial controller (1 |Must have worked in hotel industry and have |Innovation Award – for staff |$8,665. 0 | |position) |knowledge of standard costing and inventory |members who developed new | | | |controls. |innovative systems, | | | | |approaches or methods | | |Assistant Financial |Must be financially literate with 5+ years’ |Innovation Award – for staff |$8,422. 0 | |Controller |experience including inventory and product |members who developed new | | |(1 position) |costing experience |innovative systems, | | | | |approaches or methods | | |Accounts Clerks (4 |Experienced in high volume data entry and |Partnership Award- successful|$3,045. 0 per person | |positions) |accounts receivable with minimum 2 year |partnership with other team | | | |experience |members | | |Maintenance Manager |At least 5 years of experience in corporate |Safety Award – for a staff |$7,201. 0 | |(1 position) |facilities, including 2 years of supervisory |who demonstrates safety | | | |experience |practices | | |Maintenance Assistant (1 |Qualified individual with high school diploma|Safety Award – for a staff |$7,093. 00 | |position) |or GED required.Preferably, one year |who demonstrates safety | | | |experience of building and grounds |practices | | | |maintenance | | | |Maintenance Crew (7 |Preferably, 2 years technical degree |Partnership Award- succ essful|$1,762. 0 per person | |positions) | |partnership with other team | | | | |members | | |Director Sales & Marketing|Marketing experience plus graduated from |Leadership Award- for |$10,899. 00 | | |4-year college with Bachelor Degree. executing leadership | | |(1 position) |Proficient in technical sales proving the |practices in delivering | | | |annual growth with 5-10 years of experience. |quality service | | |Sales Co-Ordinator (2 |Bachelor’s Degree in Hospitality, Marketing, |Outstanding Newcomer |$4,547. 00 per person | |position) |Business Management or equivalent.New |Award-for new comers | | | |graduates are welcomed |demonstrating good results in| | | | |the first 6 months of their | | | | |job | | |Sales & Marketing Manager |Five year experience in hospitality industry. Sales Manager of the Year |$8,648. 00 per person | |(5 positions) |Particularly, sales & marketing management |Award- for achieving | | | |experience is required |brilliant results in sales & | | | | |marketing | | |Reservation Clerk |Customer service experience for at least 2 |Customer Focus Award – |$5,662. 0 per person | |(3 positions) |years. High call volume experience plus multi|understanding and | | | |phone lines. |appreciating customer values | | |Rooms Division Manager |Must have worked as a front office manager |Improving Planning processes |$9,590. 00 | |(1 position) |for at least 2 years. College degree or |and practices Award –for | | | |equivalent is preferred. excellent planning and | | | | |implementation of relevant | | | | |practices at workplace | | |Rooms Division Assistants |Excellent interpersonal skills with at least |Work Performance Award – for |$4,848. 00 per person | |Manager (5 positions) |5 years prior experience in Rooms Management. an employee who works above | | | | |the average | | |Front Office Crew (5 |Previous experience is not mandatory. |Partnership Award- successful|$4,748. 00 per person | |positions) |Preferabl y, stable job history and some |partnership with other team | | | |customer service background. members | | |Executive Housekeeper (1 |Worked as Housekeeping Director or Manager |Performance and Quality |$6,179. 00 | |position) |with a minimum of 2-3 year experience in |Improvement Award | | | |hospitality field | | | |Housekeeping crew |Prior housekeeping work experience in |Partnership Award- successful|$4,724. per person | |(10positions) |hospitality enterprise is desired |partnership with other team | | | | |members | | |Purchasing Manager (2 |Minimum five years relevant experience. |Planner of the Year Award – |$7,491. 00 per person | |positions) |Bachelor or equivalent is required. |for concise and centred | | | | |leadership. | |F&B Manager (1 positions) |Previous experience in the Food and beverage,|Bright Spark Award |$6,656. 00 | | |culinary or other interrelated area. Number |- for bringing innovations in| | | |of years – at least 2 year experience |service experience excellence| | |Assistant F&B Manager (3 |Must have worked in low volume or multi-unit |Bright Spark Award- for |$4,101. 0 per person | |positions) |Food and Beverage operations with minimum 1 |bringing innovations in | | | |year experience |service experience excellence| | |Executive Chef (4 |Prior minimum experience of 5 to 7 years |The Award for Environment and|$5. 739 per person | |positions) |working as a chef. Preferably, degree from a |Corporate Sustainability – | | | |culinary institute. for being eco-friendly and | | | | |performing operations in | | | | |social and environmental | | | | |context. | | Figure 9. Source for pay rates: Statistics Denmark (2011) Total Number of Staff: 60 people Total Budget needed for Salary per month: $328,984. 00 5. 0 Equipment needs Item name |Quantity per each room |Timeframe for item’s |Cost per each hotel room |Total cost (for 50 | | | |purchase | |hotel rooms) | |Furniture: | | | | | |-Bed frames |1pc | |$69. 00 | $3,450. 00 | |-Desks |1pc | |$249. 8 |$12,494. 00 | |-Chairs |2pc | |$79. 00*2=$158. 00 |$7,900. 00 | | | |Total time frame for | | | |Hotel supplies: | |purchase of all items – | | | |Fitted Sheets |2 dozen |approximately 5 months |$72. 99*2=$145. 8 |$7,299. 00 | |Towels |1 dozen | |$42. 99 |$2,149. 50 | |Pillows |2pcs | |$5. 29*2=$10. 58 |$529. 00 | |Mattresses |2pcs | |$3. 99*2=$7. 98 |$399. 00 | |-Bathtub or shower in the |1pc | |$26. 99 |$1,349. 0 | |room | | | | | |-Hair-dryer | | | | | |-Telephone |1pc | |$22. 99 |$1,149. 50 | |-Safety deposit box for | | | | | |notebook and other |1pc | |$78. 6 |$3,903. 00 | |valuables | | | | | |-Hangers | | | | | |-Compact refrigerator | | | | | |-Light Bulbs (lighting) |5pcs | |$1. 25*5=$6. 25 |$312. 0 | |-Air-conditioning |1pc | |$117. 99 |$5,899. 50 | |-Electronic locks with | | | | | |magnetic key cards |12pcs | |$5. 95*12 = $71. 4 |$3,570. 00 | | | | | | | | |1pc | |$915. 0 |$45,750. 00 | | |1pc | |$329. 00 |$16,450. 00 | | | | | | | | | | | |$112,604. 50 | Figure 10. Source: Midwest Hotel Furniture Liquidators LLC (2011) The total finance required for the initial project start-up is $441,588. 0. Due to the lack of finance and inability to collect the funds at current period of time, the project will be on hold till the middle of Year 2013 until enough money is put together. [pic] Figure 11 Since our new hotel is start-up, there is a first year loss as Figure 11 shows. It could an alarm that we should decrease set-up costs and wages in order not to face the repeated losses in future years. 7. 0 Conclusion To conclude, this report analyzed the opportunity of starting a new and innovative hospitality venture which is eco-friendly hotel in Denmark.It was identified that the main innovations would constitute of groundwater based cooling and heating system to decrease energy consumption, first CO-2 neutral hotel building in Denmark and the largest solar park in North Europe. The prices for hotel rooms were det ermined with the value-based pricing policy and various price determinants in mind. In addition, the main competitors were critically analyzed and SWOT analysis provided. Three different target markets were found for our new venture and the reasons for its selection were explained.Supporting the feasibility of our project, there is an industry and market analysis which clearly detects the current market trends, estimated market value and four influential market forces. HR plan for our new venture was composed by detailing experience requirements, award categories and pay rates for certain occupations. Finally, set-up costs along with equipment needs were identified and first’s year profit-and-loss was produced. REFERENCE LIST 1) Archinnovations, 2010. BIG's 8 House Mixed-Use development in Copenhagen [online] Available at: [Accessed 18 November 2012]. ) Bastis, 2011. 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Palace Hotel Copenhagen. [online] Available at: [Accessed 17 November 2012]. 0) VisitDenmark, 2012. COPENHAGEN CITY BREAK STRATEGY 2012-2014. [pdf] Available at: [Accessed 17 November 2012]. ————â₠¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€œ Strengths: Weaknesses: 1. Location 1. High prices 2. Internationalized 2. Small room type selection Services standards 3. Clean & Spacious rooms Opportunities: Threats: 1. New housing development 1. financing issues 2. Expanding hotel chains 2. price war